{"id":992080,"date":"2026-03-13T15:48:27","date_gmt":"2026-03-13T15:48:27","guid":{"rendered":"https:\/\/ukpostcode.org\/content\/?p=992080"},"modified":"2026-03-13T15:48:27","modified_gmt":"2026-03-13T15:48:27","slug":"rakuten-tv-enterprise-launches-live-event-series-to-bring-together-europes-connected-tv-industry-leaders","status":"publish","type":"post","link":"https:\/\/ukpostcode.org\/content\/rakuten-tv-enterprise-launches-live-event-series-to-bring-together-europes-connected-tv-industry-leaders\/","title":{"rendered":"Rakuten TV Enterprise launches \u201cLIVE\u201d event series to bring together Europe\u2019s connected-TV industry leaders"},"content":{"rendered":"<ul>\n<li><\/li>\n<\/ul>\n<hr \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ukpostcode.org\/content\/rakuten-tv-enterprise-launches-live-event-series-to-bring-together-europes-connected-tv-industry-leaders\/#_What_the_%E2%80%9CLIVE%E2%80%9D_Series_Is\" title=\"\u00a0What the \u201cLIVE\u201d Series Is\">\u00a0What the \u201cLIVE\u201d Series Is<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ukpostcode.org\/content\/rakuten-tv-enterprise-launches-live-event-series-to-bring-together-europes-connected-tv-industry-leaders\/#_Launch_Event_%E2%80%94_LIVE_Madrid_17_March_2026\" title=\"\u00a0Launch Event \u2014 LIVE Madrid (17 March 2026)\">\u00a0Launch Event \u2014 LIVE Madrid (17 March 2026)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ukpostcode.org\/content\/rakuten-tv-enterprise-launches-live-event-series-to-bring-together-europes-connected-tv-industry-leaders\/#_Featured_Sessions_Speakers\" title=\"\u00a0Featured Sessions &amp; Speakers\">\u00a0Featured Sessions &amp; Speakers<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ukpostcode.org\/content\/rakuten-tv-enterprise-launches-live-event-series-to-bring-together-europes-connected-tv-industry-leaders\/#_What_the_Series_Offers\" title=\"\u00a0What the Series Offers\">\u00a0What the Series Offers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ukpostcode.org\/content\/rakuten-tv-enterprise-launches-live-event-series-to-bring-together-europes-connected-tv-industry-leaders\/#_Why_It_Matters_%E2%80%94_Context_Industry_Insight\" title=\"\u00a0Why It Matters \u2014 Context &amp; Industry Insight\">\u00a0Why It Matters \u2014 Context &amp; Industry Insight<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ukpostcode.org\/content\/rakuten-tv-enterprise-launches-live-event-series-to-bring-together-europes-connected-tv-industry-leaders\/#_Market_Evolution\" title=\"\u00a0Market Evolution\">\u00a0Market Evolution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ukpostcode.org\/content\/rakuten-tv-enterprise-launches-live-event-series-to-bring-together-europes-connected-tv-industry-leaders\/#_Case_Example_Partner_Success\" title=\"\u00a0Case Example: Partner Success\">\u00a0Case Example: Partner Success<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ukpostcode.org\/content\/rakuten-tv-enterprise-launches-live-event-series-to-bring-together-europes-connected-tv-industry-leaders\/#_What_Industry_Voices_Are_Saying\" title=\"\u00a0What Industry Voices Are Saying\">\u00a0What Industry Voices Are Saying<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ukpostcode.org\/content\/rakuten-tv-enterprise-launches-live-event-series-to-bring-together-europes-connected-tv-industry-leaders\/#_Summary_%E2%80%94_What_You_Need_to_Know\" title=\"\u00a0Summary \u2014 What You Need to Know\">\u00a0Summary \u2014 What You Need to Know<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ukpostcode.org\/content\/rakuten-tv-enterprise-launches-live-event-series-to-bring-together-europes-connected-tv-industry-leaders\/#_What_the_LIVE_Series_Is\" title=\"\u00a0What the LIVE Series Is\">\u00a0What the LIVE Series Is<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/ukpostcode.org\/content\/rakuten-tv-enterprise-launches-live-event-series-to-bring-together-europes-connected-tv-industry-leaders\/#_Case_Studies_How_Rakuten_TVs_CTV_Platform_Is_Driving_Change\" title=\"\u00a0Case Studies: How Rakuten TV\u2019s CTV Platform Is Driving Change\">\u00a0Case Studies: How Rakuten TV\u2019s CTV Platform Is Driving Change<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/ukpostcode.org\/content\/rakuten-tv-enterprise-launches-live-event-series-to-bring-together-europes-connected-tv-industry-leaders\/#_Case_Study_A_%E2%80%94_NTD_News_Expansion_in_Europe\" title=\"\u00a0Case Study A \u2014 NTD News Expansion in Europe\">\u00a0Case Study A \u2014 NTD News Expansion in Europe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/ukpostcode.org\/content\/rakuten-tv-enterprise-launches-live-event-series-to-bring-together-europes-connected-tv-industry-leaders\/#_Case_Study_B_%E2%80%94_Skodas_Advertising_Strategy\" title=\"\u00a0Case Study B \u2014 \u0160koda\u2019s Advertising Strategy\">\u00a0Case Study B \u2014 \u0160koda\u2019s Advertising Strategy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/ukpostcode.org\/content\/rakuten-tv-enterprise-launches-live-event-series-to-bring-together-europes-connected-tv-industry-leaders\/#Industry_Commentary_Reactions\" title=\"Industry Commentary &amp; Reactions\">Industry Commentary &amp; Reactions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/ukpostcode.org\/content\/rakuten-tv-enterprise-launches-live-event-series-to-bring-together-europes-connected-tv-industry-leaders\/#_Market_Momentum\" title=\"\u00a0Market Momentum\">\u00a0Market Momentum<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/ukpostcode.org\/content\/rakuten-tv-enterprise-launches-live-event-series-to-bring-together-europes-connected-tv-industry-leaders\/#_Strategic_Importance_of_CTV_Events\" title=\"\u00a0Strategic Importance of CTV Events\">\u00a0Strategic Importance of CTV Events<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/ukpostcode.org\/content\/rakuten-tv-enterprise-launches-live-event-series-to-bring-together-europes-connected-tv-industry-leaders\/#_Why_LIVE_Matters\" title=\"\u00a0Why LIVE Matters\">\u00a0Why LIVE Matters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/ukpostcode.org\/content\/rakuten-tv-enterprise-launches-live-event-series-to-bring-together-europes-connected-tv-industry-leaders\/#_Summary_%E2%80%94_What_You_Should_Know\" title=\"\u00a0Summary \u2014 What You Should Know\">\u00a0Summary \u2014 What You Should Know<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"_What_the_%E2%80%9CLIVE%E2%80%9D_Series_Is\"><\/span>\u00a0What the \u201cLIVE\u201d Series Is<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Rakuten TV Enterprise<\/strong> \u2014 the business\u2011to\u2011business arm of Rakuten\u2019s streaming platform \u2014 has launched <strong>LIVE<\/strong>, a new <strong>European event series<\/strong> designed to convene senior leaders from the <strong>connected TV (CTV)<\/strong> and <strong>streaming media ecosystem<\/strong>. (<a title=\"Rakuten TV Enterprise launches \u201cLIVE\u201d event series to bring together Europe\u2019s connected-TV industry leaders\" href=\"https:\/\/cineuropa.org\/en\/dossiernewsdetail\/1369\/490311\/?utm_source=chatgpt.com\">cineuropa.org<\/a>)<\/p>\n<ul>\n<li>The series aims to create a recurring forum where executives, technologists, advertising leaders, broadcasters and platform operators can <strong>exchange insights, build collaborations, and anticipate market trends<\/strong> in the rapidly evolving CTV and streaming landscape. (<a title=\"Rakuten announces series of European CTV, streaming industry events\" href=\"https:\/\/www.newscaststudio.com\/2026\/03\/13\/rakuten-tv-enterprise-live-events\/?utm_source=chatgpt.com\">NewscastStudio<\/a>)<\/li>\n<li>Connected TV refers to <strong>TV sets and devices that stream video content via the internet<\/strong>, blurring the line between traditional broadcast TV and internet video platforms. (Rakuten TV operates across many European markets with a mix of subscription, ad\u2011supported and hybrid streaming offers.) (<a title=\"Rakuten TV\" href=\"https:\/\/en.wikipedia.org\/wiki\/Rakuten_TV?utm_source=chatgpt.com\">Wikipedia<\/a>)<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"_Launch_Event_%E2%80%94_LIVE_Madrid_17_March_2026\"><\/span>\u00a0Launch Event \u2014 LIVE Madrid (17 March 2026)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The <strong>inaugural LIVE event<\/strong> is scheduled for <strong>17\u202fMarch 2026<\/strong> at the <strong>Hotel Mandarin Oriental Ritz in Madrid, Spain<\/strong> \u2014 bringing together <strong>150+ senior decision\u2011makers<\/strong> from platforms, production companies, media agencies, advertisers, studios, broadcasters and more. (<a title=\"Rakuten TV Enterprise launches LIVE event series\" href=\"https:\/\/www.advanced-television.com\/2026\/03\/12\/rakuten-tv-enterprise-launches-live-event-series\/?utm_source=chatgpt.com\">Advanced Television<\/a>)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_Featured_Sessions_Speakers\"><\/span>\u00a0Featured Sessions &amp; Speakers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Speakers and segments at LIVE Madrid include: (<a title=\"Rakuten TV Enterprise launches LIVE event series\" href=\"https:\/\/www.advanced-television.com\/2026\/03\/12\/rakuten-tv-enterprise-launches-live-event-series\/?utm_source=chatgpt.com\">Advanced Television<\/a>)<\/p>\n<ul>\n<li><strong>C\u00e9dric Dufour<\/strong>, CEO &amp; President of Rakuten TV \u2014 will deliver the opening keynote on the <strong>evolution of Europe\u2019s CTV market<\/strong> and the role of <em>technology and advertising models<\/em> in driving future growth. (<a title=\"Rakuten TV Enterprise launches LIVE event series\" href=\"https:\/\/www.advanced-television.com\/2026\/03\/12\/rakuten-tv-enterprise-launches-live-event-series\/?utm_source=chatgpt.com\">Advanced Television<\/a>)<\/li>\n<li><strong>Miguel L\u00f3pez\u2011Valverde<\/strong>, Regional Minister for Digitalisation of the Community of Madrid \u2014 offers a <strong>government perspective<\/strong> on digital transformation and strengthening the audiovisual sector. (<a title=\"Rakuten TV Enterprise launches LIVE event series\" href=\"https:\/\/www.advanced-television.com\/2026\/03\/12\/rakuten-tv-enterprise-launches-live-event-series\/?utm_source=chatgpt.com\">Advanced Television<\/a>)<\/li>\n<li><strong>Carla Redondo Galbarriatu<\/strong>, Director General for Regulation of Digitalisation and Audiovisual Communication Services (Spanish Ministry for Digital Transformation) \u2014 discusses regulatory and audiovisual policy developments. (<a title=\"Rakuten TV Enterprise launches LIVE event series\" href=\"https:\/\/www.advanced-television.com\/2026\/03\/12\/rakuten-tv-enterprise-launches-live-event-series\/?utm_source=chatgpt.com\">Advanced Television<\/a>)<\/li>\n<\/ul>\n<p>The event also hosts the <strong>first session of a newly formed CTV Advisory Board<\/strong>, bringing together senior representatives from media, advertising and platform sectors to analyze <strong>market trends, advertising evolution and business challenges<\/strong>. (<a title=\"Rakuten TV Enterprise launches LIVE event series\" href=\"https:\/\/www.advanced-television.com\/2026\/03\/12\/rakuten-tv-enterprise-launches-live-event-series\/?utm_source=chatgpt.com\">Advanced Television<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_What_the_Series_Offers\"><\/span>\u00a0What the Series Offers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>LIVE isn\u2019t just a single event \u2014 it\u2019s a European circuit<\/strong> designed to continue throughout 2026 with additional editions planned in: (<a title=\"Rakuten TV Enterprise launches \u201cLIVE\u201d event series to bring together Europe\u2019s connected-TV industry leaders\" href=\"https:\/\/cineuropa.org\/en\/dossiernewsdetail\/1369\/490311\/?utm_source=chatgpt.com\">cineuropa.org<\/a>)<\/p>\n<ul>\n<li><strong>London (UK)<\/strong> \u2014 June<\/li>\n<li><strong>Munich (Germany)<\/strong> \u2014 later in the year<\/li>\n<li><strong>Milan (Italy)<\/strong> \u2014 scheduled after Munich<\/li>\n<\/ul>\n<p>These follow\u2011up events aim to maintain momentum around CTV industry collaboration and spotlight <strong>regional trends, business models and technology innovation<\/strong> in connected TV and streaming. (<a title=\"Rakuten TV Enterprise launches \u201cLIVE\u201d event series to bring together Europe\u2019s connected-TV industry leaders\" href=\"https:\/\/cineuropa.org\/en\/dossiernewsdetail\/1369\/490311\/?utm_source=chatgpt.com\">cineuropa.org<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Why_It_Matters_%E2%80%94_Context_Industry_Insight\"><\/span>\u00a0Why It Matters \u2014 Context &amp; Industry Insight<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Commentary from industry observers and case context<\/strong> helps explain why LIVE could be significant:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_Market_Evolution\"><\/span>\u00a0Market Evolution<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Connected TV is <strong>maturing rapidly in Europe<\/strong> as streaming shifts from subscription\u2011only models toward <strong>ad\u2011led growth and hybrid formats<\/strong> \u2014 especially as advertisers seek new, data\u2011driven ways to reach audiences on big screens. (<a title=\"Rakuten announces series of European CTV, streaming industry events\" href=\"https:\/\/www.newscaststudio.com\/2026\/03\/13\/rakuten-tv-enterprise-live-events\/?utm_source=chatgpt.com\">NewscastStudio<\/a>)<\/p>\n<p>This mirrors broader trends that platforms like Rakuten TV have been addressing through <strong>enterprise CTV services<\/strong>, which include technology for advertising, FAST channels (free ad\u2011supported streaming), monetisation and syndication for third\u2011party content providers, telcos and TV operators. (<a title=\"RESUMEN DE MEDIOS               JUEVES, 13 DE NOVIEMBRE DE 2025\" href=\"https:\/\/www.movistarplus.es\/comunicacion\/wp-content\/uploads\/2025\/11\/RESUMEN-DE-MEDIOS-13-11-2025.pdf?utm_source=chatgpt.com\">Movistar Plus+<\/a>)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_Case_Example_Partner_Success\"><\/span>\u00a0Case Example: Partner Success<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A recent case study tied to Rakuten TV Enterprise shows how a global news channel (NTD News) expanded significantly in competitive European markets by <strong>leveraging CTV platform partnerships<\/strong> \u2014 using tailored campaigns and multi\u2011channel placements to boost exposure, engagement and monetisation across the UK and Ireland. (<a title=\"Case Study:\" href=\"https:\/\/www.enterprise.rakuten.tv\/wp-content\/uploads\/2026\/01\/NTD-News-Case-Study-1.pdf?utm_source=chatgpt.com\">enterprise.rakuten.tv<\/a>)<\/p>\n<p>This type of growth highlights <strong>why industry collaboration and insight exchange \u2014 like that LIVE aims to foster \u2014 matters for content owners and advertisers alike<\/strong>. (<a title=\"Case Study:\" href=\"https:\/\/www.enterprise.rakuten.tv\/wp-content\/uploads\/2026\/01\/NTD-News-Case-Study-1.pdf?utm_source=chatgpt.com\">enterprise.rakuten.tv<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_What_Industry_Voices_Are_Saying\"><\/span>\u00a0What Industry Voices Are Saying<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While direct quotes from the event launch underline the ambition:<\/p>\n<ul>\n<li><strong>C\u00e9dric Dufour<\/strong> said LIVE is intended to be <em>\u201ca space where the industry can come together to exchange perspectives, anticipate change and build stronger collaboration across the ecosystem.\u201d<\/em> (<a title=\"Rakuten announces series of European CTV, streaming industry events\" href=\"https:\/\/www.newscaststudio.com\/2026\/03\/13\/rakuten-tv-enterprise-live-events\/?utm_source=chatgpt.com\">NewscastStudio<\/a>)<\/li>\n<li>Organisers emphasize that, in a media market shaped by <strong>streaming consolidation and changing advertising models<\/strong>, a dedicated European forum can help stakeholders stay ahead of shifts and <strong>drive innovation together<\/strong>. (<a title=\"Rakuten TV Enterprise launches LIVE, a new European CTV leadership event series - Se\u00f1al News\" href=\"https:\/\/senalnews.com\/en\/events\/rakuten-tv-enterprise-launches-live-a-new-european-ctv-leadership-event-series?utm_source=chatgpt.com\">Se\u00f1al News<\/a>)<\/li>\n<\/ul>\n<p>Industry analysts broadly view initiatives like this as valuable because CTV growth is not just about technology \u2014 it\u2019s also about <strong>business models, data strategies and regulatory alignment across markets<\/strong>. (General trend context based on broader industry reporting.) (<a title=\"FAST in Europe\" href=\"https:\/\/info.3vision.tv\/hubfs\/3Vision-FAST4EU-WhitePaper.pdf?hsLang=en&amp;utm_source=chatgpt.com\">info.3vision.tv<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Summary_%E2%80%94_What_You_Need_to_Know\"><\/span>\u00a0Summary \u2014 What You Need to Know<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>What:<\/strong> A new European event series (\u201cLIVE\u201d) by Rakuten TV Enterprise for senior connected TV and streaming executives. (<a title=\"Rakuten TV Enterprise launches \u201cLIVE\u201d event series to bring together Europe\u2019s connected-TV industry leaders\" href=\"https:\/\/cineuropa.org\/en\/dossiernewsdetail\/1369\/490311\/?utm_source=chatgpt.com\">cineuropa.org<\/a>)<\/li>\n<li><strong>Where &amp; When:<\/strong> Launch event on 17\u202fMarch 2026 in <strong>Madrid, Spain<\/strong>, followed by editions in London, Munich and Milan. (<a title=\"Rakuten TV Enterprise launches \u201cLIVE\u201d event series to bring together Europe\u2019s connected-TV industry leaders\" href=\"https:\/\/cineuropa.org\/en\/dossiernewsdetail\/1369\/490311\/?utm_source=chatgpt.com\">cineuropa.org<\/a>)<\/li>\n<li><strong>Focus:<\/strong> Keynotes, networking, a strategic CTV Advisory Board, and discussions on advertising, technology and market evolution. (<a title=\"Rakuten TV Enterprise launches LIVE event series\" href=\"https:\/\/www.advanced-television.com\/2026\/03\/12\/rakuten-tv-enterprise-launches-live-event-series\/?utm_source=chatgpt.com\">Advanced Television<\/a>)<\/li>\n<li><strong>Why it matters:<\/strong> Aims to create a structured, Europe\u2011wide space for media leaders to align on trends and advance the connected TV ecosystem. (<a title=\"Rakuten announces series of European CTV, streaming industry events\" href=\"https:\/\/www.newscaststudio.com\/2026\/03\/13\/rakuten-tv-enterprise-live-events\/?utm_source=chatgpt.com\">NewscastStudio<\/a>)<\/li>\n<\/ul>\n<hr \/>\n<p>Here\u2019s a <strong>case\u2011study and commentary\u2011focused briefing<\/strong> on the launch of the <strong>\u201cLIVE\u201d event series<\/strong> by <strong>Rakuten TV Enterprise<\/strong>, which brings together Europe\u2019s connected\u2011TV (CTV) and streaming media leaders \u2014 including<\/p>\n<ul>\n<li><\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_What_the_LIVE_Series_Is\"><\/span>\u00a0What the <strong>LIVE<\/strong> Series Is<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Rakuten TV Enterprise<\/strong> has launched a new European event series called <strong>LIVE<\/strong>. The initiative is designed to bring together senior executives, technologists, advertisers, broadcasters, production companies and other decision\u2011makers across the connected\u2011TV and streaming ecosystem. (<a title=\"Rakuten TV Enterprise launches \u201cLIVE\u201d event series to bring together Europe\u2019s connected-TV industry leaders\" href=\"https:\/\/cineuropa.org\/en\/dossiernewsdetail\/1369\/490311\/?utm_source=chatgpt.com\">cineuropa.org<\/a>)<\/p>\n<ul>\n<li>The <strong>inaugural LIVE event took place on 17\u202fMarch 2026 in Madrid<\/strong>, with more than <strong>150 industry leaders<\/strong> from platforms, studios, media agencies and more. (<a title=\"Rakuten TV Enterprise launches \u201cLIVE\u201d event series to bring together Europe\u2019s connected-TV industry leaders\" href=\"https:\/\/cineuropa.org\/en\/dossiernewsdetail\/1369\/490311\/?utm_source=chatgpt.com\">cineuropa.org<\/a>)<\/li>\n<li>Additional editions are planned in <strong>London (9\u202fJune 2026)<\/strong>, <strong>Munich<\/strong> and <strong>Milan<\/strong> later in the year, creating a <strong>multi\u2011city European forum<\/strong> for discussions about streaming innovation, advertising models and market strategy. (<a title=\"Rakuten TV Enterprise launches \u201cLIVE\u201d event series to bring together Europe\u2019s connected-TV industry leaders\" href=\"https:\/\/cineuropa.org\/en\/dossiernewsdetail\/1369\/490311\/?utm_source=chatgpt.com\">cineuropa.org<\/a>)<\/li>\n<\/ul>\n<p>The purpose is to encourage <strong>networking and strategic exchange<\/strong> as connected TV shifts toward advertising\u2011led and hybrid revenue models and as platforms compete for audience time. (<a title=\"Rakuten TV Enterprise launches LIVE CTV event series\" href=\"https:\/\/www.broadbandtvnews.com\/2026\/03\/12\/rakuten-tv-enterprise-launches-live-ctv-event-series\/?utm_source=chatgpt.com\">Broadband TV News<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Case_Studies_How_Rakuten_TVs_CTV_Platform_Is_Driving_Change\"><\/span>\u00a0Case Studies: How Rakuten TV\u2019s CTV Platform Is Driving Change<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Although the LIVE series itself is new, existing <strong>connected\u2011TV and advertising campaigns run through Rakuten TV Enterprise<\/strong> illustrate the ecosystem this event series is supporting. Two real case studies highlight how CTV strategies are playing out:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_Case_Study_A_%E2%80%94_NTD_News_Expansion_in_Europe\"><\/span>\u00a0Case Study A \u2014 <strong>NTD News Expansion in Europe<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>NTD News<\/strong>, a U.S\u2011based international news channel, used Rakuten TV\u2019s platform to launch and <strong>scale its presence within the UK and Irish markets<\/strong> \u2014 competitive regions with many established broadcasters.<\/li>\n<li>By combining <strong>video ads and prominent placements<\/strong>, the campaign delivered <strong>about 3\u202fmillion impressions<\/strong> in early markets, helping NTD News gain visibility and strengthen engagement against major local competitors. (<a title=\"Case Study:\" href=\"https:\/\/www.enterprise.rakuten.tv\/wp-content\/uploads\/2026\/01\/NTD-News-Case-Study-1.pdf?utm_source=chatgpt.com\">enterprise.rakuten.tv<\/a>)<\/li>\n<\/ul>\n<p><strong>What this shows:<\/strong> Partnering with a CTV platform like Rakuten\u2019s can help niche content providers break into markets where traditional broadcasters and streaming services already dominate.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"_Case_Study_B_%E2%80%94_Skodas_Advertising_Strategy\"><\/span>\u00a0Case Study B \u2014 <strong>\u0160koda\u2019s Advertising Strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Carmaker <strong>\u0160koda France<\/strong> focused on <strong>CTV advertising attention metrics<\/strong> to promote its electric SUV line, partnering with Rakuten Advertising\u2019s programmatic solutions.<\/li>\n<li>Using connected\u2011TV placements across targeted audiences, \u0160koda sought to increase brand awareness and attention \u2014 a key metric as advertisers try to stand out amid saturated media environments. (<a title=\"Connecting Advertisers, Content &amp; Audiences\" href=\"https:\/\/www.enterprise.rakuten.tv\/wp-content\/uploads\/2025\/09\/Skoda-Case-Study-Rakuten-TV-Enterprise.pdf?utm_source=chatgpt.com\">enterprise.rakuten.tv<\/a>)<\/li>\n<\/ul>\n<p><strong>What this shows:<\/strong> Advertisers are increasingly measuring not just views but viewer <em>attention<\/em> on major screens \u2014 and CTV platforms offer new ways to optimise campaigns for that outcome.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Industry_Commentary_Reactions\"><\/span>Industry Commentary &amp; Reactions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While direct quotes about the LIVE launch are limited in press releases, broader industry sentiment and context around CTV underscores why events like LIVE matter:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_Market_Momentum\"><\/span>\u00a0Market Momentum<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Connected TV continues to grow rapidly in Europe as <strong>smart TV adoption grows and advertisers seek to shift from linear TV to digital formats that still reach big screens<\/strong>. Research commissioned by Rakuten shows that a majority of households in major EU markets now own smart TVs \u2014 a trend that validates investment in CTV advertising tools. (<a title=\"Connecting Advertisers, Content &amp; Audiences\" href=\"https:\/\/www.enterprise.rakuten.tv\/wp-content\/uploads\/2025\/05\/FAST-Track-to-success-Rakuten-TV-Enterprise.pdf?utm_source=chatgpt.com\">enterprise.rakuten.tv<\/a>)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"_Strategic_Importance_of_CTV_Events\"><\/span>\u00a0Strategic Importance of CTV Events<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Analysts and industry insiders are increasingly describing <strong>connected TV leadership events<\/strong> as more critical than ever:<\/p>\n<ul>\n<li>Commentators highlight that <strong>CTV differs from traditional broadcast or app\u2011only streaming<\/strong>: it blends audience scale with data\u2011driven targeting, creating both opportunities and complexity for content owners and advertisers.<\/li>\n<li>Forums like LIVE are expected to help companies <strong>align around monetisation strategies<\/strong>, debate regulatory and data challenges, and share case learnings from campaigns like those seen with NTD News and \u0160koda. (Synthesis based on trends from industry reporting.) (<a title=\"Connecting Advertisers, Content &amp; Audiences\" href=\"https:\/\/www.enterprise.rakuten.tv\/wp-content\/uploads\/2025\/05\/FAST-Track-to-success-Rakuten-TV-Enterprise.pdf?utm_source=chatgpt.com\">enterprise.rakuten.tv<\/a>)<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Why_LIVE_Matters\"><\/span>\u00a0Why LIVE Matters<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>The LIVE event series functions as more than a conference<\/strong> \u2014 it\u2019s part of a broader shift toward:<\/p>\n<ul>\n<li><strong>Collaborative strategy building<\/strong> among CTV platforms, advertisers, and content owners facing rapid market evolution.<\/li>\n<li><strong>Sharing concrete business insights<\/strong> (like how campaigns drive impressions or attention) beyond pure technology demos.<\/li>\n<li><strong>Understanding regulatory and policy trends<\/strong> alongside commercial opportunities, as seen in discussions featuring public sector speakers at the Madrid launch. (<a title=\"Rakuten TV Enterprise launches \u201cLIVE\u201d event series to bring together Europe\u2019s connected-TV industry leaders\" href=\"https:\/\/cineuropa.org\/en\/dossiernewsdetail\/1369\/490311\/?utm_source=chatgpt.com\">cineuropa.org<\/a>)<\/li>\n<\/ul>\n<p>In other words, LIVE isn\u2019t just about <em>technology<\/em>, it\u2019s about <em>business models and partnerships<\/em> \u2014 exactly the elements illustrated by Rakuten\u2019s existing case successes.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Summary_%E2%80%94_What_You_Should_Know\"><\/span>\u00a0Summary \u2014 What You Should Know<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>What:<\/strong> Rakuten TV Enterprise\u2019s <em>LIVE<\/em> is a new European series uniting CTV and streaming leaders. (<a title=\"Rakuten TV Enterprise launches \u201cLIVE\u201d event series to bring together Europe\u2019s connected-TV industry leaders\" href=\"https:\/\/cineuropa.org\/en\/dossiernewsdetail\/1369\/490311\/?utm_source=chatgpt.com\">cineuropa.org<\/a>)<br \/>\n<strong>Where:<\/strong> Began in <strong>Madrid<\/strong>, with follow\u2011ups planned in <strong>London, Munich and Milan<\/strong>. (<a title=\"Rakuten TV Enterprise launches \u201cLIVE\u201d event series to bring together Europe\u2019s connected-TV industry leaders\" href=\"https:\/\/cineuropa.org\/en\/dossiernewsdetail\/1369\/490311\/?utm_source=chatgpt.com\">cineuropa.org<\/a>)<br \/>\n<strong>Why it matters:<\/strong> Offers space for strategy exchange and networking across the CTV ecosystem as markets shift from traditional broadcasting to connected, data\u2011driven screens. (<a title=\"Rakuten TV Enterprise launches LIVE CTV event series\" href=\"https:\/\/www.broadbandtvnews.com\/2026\/03\/12\/rakuten-tv-enterprise-launches-live-ctv-event-series\/?utm_source=chatgpt.com\">Broadband TV News<\/a>)<br \/>\n<strong>Real examples:<\/strong> NTD News\u2019s market entry and \u0160koda\u2019s CTV ad strategy highlight how companies are already leveraging CTV platforms for reach and attention. (<a title=\"Case Study:\" href=\"https:\/\/www.enterprise.rakuten.tv\/wp-content\/uploads\/2026\/01\/NTD-News-Case-Study-1.pdf?utm_source=chatgpt.com\">enterprise.rakuten.tv<\/a>)<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0What the \u201cLIVE\u201d Series Is Rakuten TV Enterprise \u2014 the business\u2011to\u2011business arm of Rakuten\u2019s streaming platform \u2014 has launched LIVE, a new European event series&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,6],"tags":[],"class_list":["post-992080","post","type-post","status-publish","format-standard","hentry","category-gb-news","category-uk-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rakuten TV Enterprise launches \u201cLIVE\u201d event series to bring together Europe\u2019s connected-TV industry leaders - UK News &amp; 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