{"id":991979,"date":"2026-03-10T14:06:09","date_gmt":"2026-03-10T14:06:09","guid":{"rendered":"https:\/\/ukpostcode.org\/content\/?p=991979"},"modified":"2026-03-10T14:06:09","modified_gmt":"2026-03-10T14:06:09","slug":"next-linked-retailer-stops-accepting-gift-cards-despite-acquisition-deal","status":"publish","type":"post","link":"https:\/\/ukpostcode.org\/content\/next-linked-retailer-stops-accepting-gift-cards-despite-acquisition-deal\/","title":{"rendered":"Next-linked retailer stops accepting gift cards despite acquisition deal"},"content":{"rendered":"<p>&nbsp;<\/p>\n<hr \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ukpostcode.org\/content\/next-linked-retailer-stops-accepting-gift-cards-despite-acquisition-deal\/#Next-Linked_Retailer_Stops_Accepting_Gift_Cards_Despite_Acquisition_Deal\" title=\"Next-Linked Retailer Stops Accepting Gift Cards Despite Acquisition Deal\">Next-Linked Retailer Stops Accepting Gift Cards Despite Acquisition Deal<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ukpostcode.org\/content\/next-linked-retailer-stops-accepting-gift-cards-despite-acquisition-deal\/#1_Which_Retailer_Is_Involved\" title=\"1. Which Retailer Is Involved\">1. Which Retailer Is Involved<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ukpostcode.org\/content\/next-linked-retailer-stops-accepting-gift-cards-despite-acquisition-deal\/#2_Gift_Cards_and_Loyalty_Points_No_Longer_Valid\" title=\"2. Gift Cards and Loyalty Points No Longer Valid\">2. Gift Cards and Loyalty Points No Longer Valid<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ukpostcode.org\/content\/next-linked-retailer-stops-accepting-gift-cards-despite-acquisition-deal\/#What_this_means\" title=\"What this means\">What this means<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ukpostcode.org\/content\/next-linked-retailer-stops-accepting-gift-cards-despite-acquisition-deal\/#3_Why_the_Acquisition_Didnt_Protect_Gift_Cards\" title=\"3. Why the Acquisition Didn\u2019t Protect Gift Cards\">3. Why the Acquisition Didn\u2019t Protect Gift Cards<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ukpostcode.org\/content\/next-linked-retailer-stops-accepting-gift-cards-despite-acquisition-deal\/#4_Customer_Reaction\" title=\"4. Customer Reaction\">4. Customer Reaction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ukpostcode.org\/content\/next-linked-retailer-stops-accepting-gift-cards-despite-acquisition-deal\/#5_A_Pattern_in_Retail_Restructuring\" title=\"5. A Pattern in Retail Restructuring\">5. A Pattern in Retail Restructuring<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ukpostcode.org\/content\/next-linked-retailer-stops-accepting-gift-cards-despite-acquisition-deal\/#6_What_Happens_Next\" title=\"6. What Happens Next\">6. What Happens Next<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ukpostcode.org\/content\/next-linked-retailer-stops-accepting-gift-cards-despite-acquisition-deal\/#Next-Linked_Retailer_Stops_Accepting_Gift_Cards_%E2%80%93_Case_Studies_and_Comments\" title=\"Next-Linked Retailer Stops Accepting Gift Cards \u2013 Case Studies and Comments\">Next-Linked Retailer Stops Accepting Gift Cards \u2013 Case Studies and Comments<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ukpostcode.org\/content\/next-linked-retailer-stops-accepting-gift-cards-despite-acquisition-deal\/#Case_Study_1_Russell_Bromley_Acquisition_and_Gift_Card_Fallout\" title=\"Case Study 1: Russell &amp; Bromley Acquisition and Gift Card Fallout\">Case Study 1: Russell &amp; Bromley Acquisition and Gift Card Fallout<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/ukpostcode.org\/content\/next-linked-retailer-stops-accepting-gift-cards-despite-acquisition-deal\/#Background\" title=\"Background\">Background<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/ukpostcode.org\/content\/next-linked-retailer-stops-accepting-gift-cards-despite-acquisition-deal\/#What_happened\" title=\"What happened\">What happened<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/ukpostcode.org\/content\/next-linked-retailer-stops-accepting-gift-cards-despite-acquisition-deal\/#Impact\" title=\"Impact\">Impact<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/ukpostcode.org\/content\/next-linked-retailer-stops-accepting-gift-cards-despite-acquisition-deal\/#Case_Study_2_Nexts_Previous_Retail_Rescue_Deals\" title=\"Case Study 2: Next\u2019s Previous Retail Rescue Deals\">Case Study 2: Next\u2019s Previous Retail Rescue Deals<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/ukpostcode.org\/content\/next-linked-retailer-stops-accepting-gift-cards-despite-acquisition-deal\/#Example_acquisitions\" title=\"Example acquisitions\">Example acquisitions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/ukpostcode.org\/content\/next-linked-retailer-stops-accepting-gift-cards-despite-acquisition-deal\/#Business_strategy\" title=\"Business strategy\">Business strategy<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/ukpostcode.org\/content\/next-linked-retailer-stops-accepting-gift-cards-despite-acquisition-deal\/#Case_Study_3_Retail_Administration_and_Gift_Card_Losses\" title=\"Case Study 3: Retail Administration and Gift Card Losses\">Case Study 3: Retail Administration and Gift Card Losses<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/ukpostcode.org\/content\/next-linked-retailer-stops-accepting-gift-cards-despite-acquisition-deal\/#Typical_insolvency_pattern\" title=\"Typical insolvency pattern\">Typical insolvency pattern<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/ukpostcode.org\/content\/next-linked-retailer-stops-accepting-gift-cards-despite-acquisition-deal\/#Retail_precedent\" title=\"Retail precedent\">Retail precedent<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/ukpostcode.org\/content\/next-linked-retailer-stops-accepting-gift-cards-despite-acquisition-deal\/#Industry_and_Expert_Comments\" title=\"Industry and Expert Comments\">Industry and Expert Comments<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/ukpostcode.org\/content\/next-linked-retailer-stops-accepting-gift-cards-despite-acquisition-deal\/#Retail_Analysts\" title=\"Retail Analysts\">Retail Analysts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/ukpostcode.org\/content\/next-linked-retailer-stops-accepting-gift-cards-despite-acquisition-deal\/#Consumer_Advocacy_Groups\" title=\"Consumer Advocacy Groups\">Consumer Advocacy Groups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/ukpostcode.org\/content\/next-linked-retailer-stops-accepting-gift-cards-despite-acquisition-deal\/#Retail_Industry_Perspective\" title=\"Retail Industry Perspective\">Retail Industry Perspective<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/ukpostcode.org\/content\/next-linked-retailer-stops-accepting-gift-cards-despite-acquisition-deal\/#Key_Takeaways\" title=\"Key Takeaways\">Key Takeaways<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Next-Linked_Retailer_Stops_Accepting_Gift_Cards_Despite_Acquisition_Deal\"><\/span>Next-Linked Retailer Stops Accepting Gift Cards Despite Acquisition Deal<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<h2><span class=\"ez-toc-section\" id=\"1_Which_Retailer_Is_Involved\"><\/span>1. Which Retailer Is Involved<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The retailer affected is <strong>Russell &amp; Bromley<\/strong>, a long-standing UK shoe brand known for premium footwear and accessories.<\/p>\n<p>Earlier in 2026, <strong>Next<\/strong> purchased several assets of the brand after the company entered administration due to financial difficulties. These assets included:<\/p>\n<ul>\n<li>The <strong>Russell &amp; Bromley brand name and intellectual property<\/strong><\/li>\n<li>Its <strong>website and domain names<\/strong><\/li>\n<li><strong>Three UK stores<\/strong> located in Mayfair, Chelsea, and Bluewater. (<a title=\"UK Retailer Which Closed in Glasgow No Longer ...\" href=\"https:\/\/ground.news\/article\/uk-retailer-no-longer-accepting-gift-cards-or-loyalty-points-despite-next-acquisition?utm_source=chatgpt.com\">Ground News<\/a>)<\/li>\n<\/ul>\n<p>However, the acquisition did <strong>not include the liabilities of the previous company<\/strong>, which is why gift cards are now affected.<\/p>\n<hr \/>\n<h1><span class=\"ez-toc-section\" id=\"2_Gift_Cards_and_Loyalty_Points_No_Longer_Valid\"><\/span>2. Gift Cards and Loyalty Points No Longer Valid<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>Next confirmed that <strong>customers can no longer redeem Russell &amp; Bromley gift cards or loyalty points<\/strong> at the remaining stores or through the brand\u2019s new operations. (<a title=\"UK retailer no longer accepting gift cards or loyalty points ...\" href=\"https:\/\/uk.news.yahoo.com\/uk-retailer-no-longer-accepting-083000279.html?utm_source=chatgpt.com\">Yahoo News<\/a>)<\/p>\n<p>Shoppers attempting to use them have been directed to <strong>contact the administrators<\/strong> handling the collapsed company instead of the new owner.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_this_means\"><\/span>What this means<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Gift cards issued before the administration are <strong>not honored by the new business structure<\/strong>.<\/li>\n<li>Loyalty rewards tied to the previous company are also <strong>no longer redeemable<\/strong>.<\/li>\n<li>Customers may only attempt to recover funds through the insolvency process.<\/li>\n<\/ul>\n<hr \/>\n<h1><span class=\"ez-toc-section\" id=\"3_Why_the_Acquisition_Didnt_Protect_Gift_Cards\"><\/span>3. Why the Acquisition Didn\u2019t Protect Gift Cards<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>When companies enter administration and are sold to a new owner, the buyer often <strong>purchases only selected assets<\/strong>, not debts or obligations.<\/p>\n<p>In this case:<\/p>\n<ul>\n<li><strong>Next acquired the brand and selected stores<\/strong>.<\/li>\n<li><strong>Outstanding gift cards were considered liabilities<\/strong> of the old company.<\/li>\n<li>Those liabilities remained with the <strong>administration process<\/strong>, not the new owner.<\/li>\n<\/ul>\n<p>This means the vouchers effectively became <strong>unsecured claims against the failed business<\/strong>.<\/p>\n<hr \/>\n<h1><span class=\"ez-toc-section\" id=\"4_Customer_Reaction\"><\/span>4. Customer Reaction<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>The decision has led to frustration among customers who expected vouchers to remain valid after the acquisition.<\/p>\n<p>Common complaints include:<\/p>\n<ul>\n<li>People holding <strong>unused gift cards purchased before the collapse<\/strong>.<\/li>\n<li>Confusion about whether the brand was still operating under Next.<\/li>\n<li>Lack of clarity about how to claim refunds.<\/li>\n<\/ul>\n<p>Consumer advocates note that this situation is common when retailers go into administration, as gift cards are typically treated like <strong>unsecured debts<\/strong>.<\/p>\n<hr \/>\n<h1><span class=\"ez-toc-section\" id=\"5_A_Pattern_in_Retail_Restructuring\"><\/span>5. A Pattern in Retail Restructuring<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>Retail collapses often leave gift-card holders exposed. Similar cases have occurred when struggling chains entered administration or bankruptcy.<\/p>\n<p>For example:<\/p>\n<ul>\n<li><strong>Debenhams<\/strong> stopped accepting gift cards during its final liquidation process in 2020. (<a title=\"Debenhams gift cards expire as Mike Ashley considers ...\" href=\"https:\/\/www.retailgazette.co.uk\/blog\/2020\/12\/debenhams-gift-cards-expire-as-mike-ashley-considers-empty-stores\/?utm_source=chatgpt.com\">Retail Gazette<\/a>)<\/li>\n<li>Several Arcadia brands also temporarily limited gift-card use during restructuring. (<a title=\"Topshop, Dorothy Perkins and Burton shoppers furious as gift cards stop working\" href=\"https:\/\/www.moneysavingexpert.com\/news\/2020\/12\/angry-topshop--dorothy-perkins-and-burton-customers-left-unable-\/?utm_source=chatgpt.com\">MoneySavingExpert.com<\/a>)<\/li>\n<\/ul>\n<p>Experts say vouchers function like <strong>interest-free loans from customers<\/strong>, which become difficult to honor once a company collapses.<\/p>\n<hr \/>\n<h1><span class=\"ez-toc-section\" id=\"6_What_Happens_Next\"><\/span>6. What Happens Next<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>The future of Russell &amp; Bromley under Next is still evolving.<\/p>\n<p>Possible developments include:<\/p>\n<ul>\n<li>Relaunching the brand as a <strong>smaller, more focused retail operation<\/strong>.<\/li>\n<li>Integrating Russell &amp; Bromley products into Next\u2019s <strong>online and physical retail network<\/strong>.<\/li>\n<li>Maintaining only a few flagship stores.<\/li>\n<\/ul>\n<p>But for customers with old gift cards, the likelihood of recovering the full value may depend on the outcome of the administration process.<\/p>\n<hr \/>\n<p><strong>Summary:<\/strong><br \/>\nA retailer tied to Next\u2014Russell &amp; Bromley\u2014has stopped accepting gift cards and loyalty rewards even after Next acquired parts of the brand. Because Next purchased only assets and not the failed company\u2019s liabilities, previously issued vouchers are no longer valid, leaving customers to seek recourse through administrators.<\/p>\n<hr \/>\n<p>Below are <strong>case studies and expert\/industry comments<\/strong> illustrating the implications of the decision by a Next-linked retailer to stop accepting gift cards despite an acquisition deal.<\/p>\n<hr \/>\n<h1><span class=\"ez-toc-section\" id=\"Next-Linked_Retailer_Stops_Accepting_Gift_Cards_%E2%80%93_Case_Studies_and_Comments\"><\/span>Next-Linked Retailer Stops Accepting Gift Cards \u2013 Case Studies and Comments<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<h2><span class=\"ez-toc-section\" id=\"Case_Study_1_Russell_Bromley_Acquisition_and_Gift_Card_Fallout\"><\/span>Case Study 1: Russell &amp; Bromley Acquisition and Gift Card Fallout<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The most recent example involves the footwear brand Russell &amp; Bromley and UK fashion retailer Next plc.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Background\"><\/span>Background<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In early 2026, Next acquired the brand and selected assets of Russell &amp; Bromley through a <strong>pre-pack administration deal<\/strong>, saving parts of the business from collapse. (<a title=\"Next plc\" href=\"https:\/\/en.wikipedia.org\/wiki\/Next_plc?utm_source=chatgpt.com\">Wikipedia<\/a>)<\/p>\n<p>However, the deal did <strong>not include liabilities from the previous company<\/strong>, meaning gift cards and loyalty points issued before the administration were excluded.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_happened\"><\/span>What happened<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Russell &amp; Bromley stores remained open under the new ownership.<\/li>\n<li>Customers were informed that <strong>gift cards and loyalty points would no longer be accepted<\/strong>. (<a title=\"UK retailer no longer accepting gift cards or loyalty points ...\" href=\"https:\/\/uk.news.yahoo.com\/uk-retailer-no-longer-accepting-083000279.html?utm_source=chatgpt.com\">Yahoo News<\/a>)<\/li>\n<li>Voucher holders must instead <strong>file claims with administrators<\/strong> handling the old company.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Impact\"><\/span>Impact<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Consumers holding vouchers effectively became <strong>unsecured creditors<\/strong>.<\/li>\n<li>The decision created confusion among shoppers who assumed the acquisition meant vouchers would remain valid.<\/li>\n<\/ul>\n<p>Retail experts note that such situations occur frequently in insolvency restructurings where <strong>assets are sold but debts are left behind<\/strong>.<\/p>\n<hr \/>\n<h1><span class=\"ez-toc-section\" id=\"Case_Study_2_Nexts_Previous_Retail_Rescue_Deals\"><\/span>Case Study 2: Next\u2019s Previous Retail Rescue Deals<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>This incident fits a broader strategy used by Next plc, which has acquired struggling fashion brands before.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Example_acquisitions\"><\/span>Example acquisitions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Next has previously purchased brands from administration including:<\/p>\n<ul>\n<li>Joules<\/li>\n<li>Cath Kidston<\/li>\n<\/ul>\n<p>These deals typically involved <strong>buying intellectual property, brand rights, and online infrastructure<\/strong>, rather than taking on all liabilities of the previous business. (<a title=\"Next plc\" href=\"https:\/\/en.wikipedia.org\/wiki\/Next_plc?utm_source=chatgpt.com\">Wikipedia<\/a>)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Business_strategy\"><\/span>Business strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This approach allows Next to:<\/p>\n<ul>\n<li>Relaunch brands using its <strong>online retail platform and logistics network<\/strong><\/li>\n<li>Reduce risk by <strong>avoiding debt and obligations<\/strong><\/li>\n<li>Maintain profitable product lines without supporting failing store estates.<\/li>\n<\/ul>\n<p>However, critics say this model often leaves <strong>gift-card holders and suppliers unpaid<\/strong>.<\/p>\n<hr \/>\n<h1><span class=\"ez-toc-section\" id=\"Case_Study_3_Retail_Administration_and_Gift_Card_Losses\"><\/span>Case Study 3: Retail Administration and Gift Card Losses<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>The Russell &amp; Bromley case reflects a common issue across the retail sector.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Typical_insolvency_pattern\"><\/span>Typical insolvency pattern<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When retailers collapse and assets are sold:<\/p>\n<ol>\n<li>Administrators stop honoring gift cards.<\/li>\n<li>Buyers acquire <strong>assets only<\/strong>, not debts.<\/li>\n<li>Customers must join the <strong>insolvency claims process<\/strong>.<\/li>\n<\/ol>\n<p>Because gift cards are unsecured debts, customers rarely recover the full value.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Retail_precedent\"><\/span>Retail precedent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Similar situations occurred when several UK chains collapsed in the past decade, leaving gift-card holders unable to redeem vouchers after restructuring or liquidation.<\/p>\n<hr \/>\n<h1><span class=\"ez-toc-section\" id=\"Industry_and_Expert_Comments\"><\/span>Industry and Expert Comments<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<h2><span class=\"ez-toc-section\" id=\"Retail_Analysts\"><\/span>Retail Analysts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Retail analysts say acquisitions through administration are designed to <strong>save viable parts of a business quickly<\/strong>, but they rarely protect customer liabilities.<\/p>\n<p>Industry commentary notes that gift cards essentially function as <strong>interest-free loans from customers<\/strong>, which can become worthless if a company fails.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Consumer_Advocacy_Groups\"><\/span>Consumer Advocacy Groups<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Consumer advocates argue that the system lacks sufficient protections.<\/p>\n<p>Key concerns include:<\/p>\n<ul>\n<li>Customers often <strong>do not realize gift cards carry financial risk<\/strong>.<\/li>\n<li>Retailers may still sell gift cards <strong>shortly before insolvency events<\/strong>.<\/li>\n<li>Claims processes for refunds can take months and rarely repay the full amount.<\/li>\n<\/ul>\n<p>Advocates suggest regulators should require <strong>ring-fenced funds for gift cards<\/strong> or temporary protection during administration.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Retail_Industry_Perspective\"><\/span>Retail Industry Perspective<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Retail executives defend the practice as a <strong>necessary restructuring mechanism<\/strong>.<\/p>\n<p>Without pre-pack deals:<\/p>\n<ul>\n<li>Entire companies could collapse.<\/li>\n<li>Thousands of jobs might be lost.<\/li>\n<li>Valuable brands might disappear.<\/li>\n<\/ul>\n<p>From this perspective, the acquisition by Next plc preserved part of the Russell &amp; Bromley business even though <strong>some consumer liabilities were left behind<\/strong>.<\/p>\n<hr \/>\n<h1><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span>Key Takeaways<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>The Russell &amp; Bromley case illustrates several broader retail trends:<\/p>\n<ul>\n<li>Insolvency acquisitions often <strong>exclude gift card liabilities<\/strong>.<\/li>\n<li>Customers holding vouchers can become <strong>unsecured creditors<\/strong>.<\/li>\n<li>Retail groups like Next plc increasingly acquire <strong>brands rather than full companies<\/strong>.<\/li>\n<\/ul>\n<p>For consumers, the episode highlights a key lesson: <strong>gift cards carry financial risk if the retailer collapses or restructures<\/strong>.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Next-Linked Retailer Stops Accepting Gift Cards Despite Acquisition Deal 1. Which Retailer Is Involved The retailer affected is Russell &amp; Bromley, a long-standing UK&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,6],"tags":[],"class_list":["post-991979","post","type-post","status-publish","format-standard","hentry","category-gb-news","category-uk-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Next-linked retailer stops accepting gift cards despite acquisition deal - UK News &amp; Updates<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ukpostcode.org\/content\/next-linked-retailer-stops-accepting-gift-cards-despite-acquisition-deal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Next-linked retailer stops accepting gift cards despite acquisition deal - UK News &amp; Updates\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Next-Linked Retailer Stops Accepting Gift Cards Despite Acquisition Deal 1. 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