{"id":991525,"date":"2026-02-21T11:55:24","date_gmt":"2026-02-21T11:55:24","guid":{"rendered":"https:\/\/ukpostcode.org\/content\/?p=991525"},"modified":"2026-02-21T11:55:24","modified_gmt":"2026-02-21T11:55:24","slug":"pmg-appointed-media-agency-of-record-for-geely-auto-uk","status":"publish","type":"post","link":"https:\/\/ukpostcode.org\/content\/pmg-appointed-media-agency-of-record-for-geely-auto-uk\/","title":{"rendered":"PMG appointed media agency of record for Geely Auto UK"},"content":{"rendered":"<ul>\n<li><\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ukpostcode.org\/content\/pmg-appointed-media-agency-of-record-for-geely-auto-uk\/#Whos_involved\" title=\"Who\u2019s involved\">Who\u2019s involved<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ukpostcode.org\/content\/pmg-appointed-media-agency-of-record-for-geely-auto-uk\/#Scope_of_the_work\" title=\"Scope of the work\">Scope of the work<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ukpostcode.org\/content\/pmg-appointed-media-agency-of-record-for-geely-auto-uk\/#Why_this_matters_for_Geely\" title=\"Why this matters for Geely\">Why this matters for Geely<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ukpostcode.org\/content\/pmg-appointed-media-agency-of-record-for-geely-auto-uk\/#PMGs_advantage\" title=\"PMG\u2019s advantage\">PMG\u2019s advantage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ukpostcode.org\/content\/pmg-appointed-media-agency-of-record-for-geely-auto-uk\/#Timeline\" title=\"Timeline\">Timeline<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ukpostcode.org\/content\/pmg-appointed-media-agency-of-record-for-geely-auto-uk\/#_Strategic_Media_Partnership_PMG_Geely_Auto_UK\" title=\"\u00a0Strategic Media Partnership: PMG &amp; Geely Auto UK\">\u00a0Strategic Media Partnership: PMG &amp; Geely Auto UK<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ukpostcode.org\/content\/pmg-appointed-media-agency-of-record-for-geely-auto-uk\/#_Why_PMG_Was_Selected_%E2%80%94_Case_Study_Lens\" title=\"\u00a0Why PMG Was Selected \u2014 Case Study Lens\">\u00a0Why PMG Was Selected \u2014 Case Study Lens<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ukpostcode.org\/content\/pmg-appointed-media-agency-of-record-for-geely-auto-uk\/#Key_Areas_of_PMGs_Offering_in_This_Assignment\" title=\"Key Areas of PMG\u2019s Offering in This Assignment\">Key Areas of PMG\u2019s Offering in This Assignment<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ukpostcode.org\/content\/pmg-appointed-media-agency-of-record-for-geely-auto-uk\/#_Comments_from_Leadership_%E2%80%94_First-Party_Insights\" title=\"\u00a0Comments from Leadership \u2014 First-Party Insights\">\u00a0Comments from Leadership \u2014 First-Party Insights<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ukpostcode.org\/content\/pmg-appointed-media-agency-of-record-for-geely-auto-uk\/#Geely_Auto_UK\" title=\"Geely Auto UK\">Geely Auto UK<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/ukpostcode.org\/content\/pmg-appointed-media-agency-of-record-for-geely-auto-uk\/#PMG_Leadership\" title=\"PMG Leadership\">PMG Leadership<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/ukpostcode.org\/content\/pmg-appointed-media-agency-of-record-for-geely-auto-uk\/#_Related_PMG_Capabilities_Precedents\" title=\"\u00a0Related PMG Capabilities &amp; Precedents\">\u00a0Related PMG Capabilities &amp; Precedents<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/ukpostcode.org\/content\/pmg-appointed-media-agency-of-record-for-geely-auto-uk\/#_What_This_Means_for_the_Geely_Launch_%E2%80%94_Outcome_Expectations\" title=\"\u00a0What This Means for the Geely Launch \u2014 Outcome Expectations\">\u00a0What This Means for the Geely Launch \u2014 Outcome Expectations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/ukpostcode.org\/content\/pmg-appointed-media-agency-of-record-for-geely-auto-uk\/#_Summary_of_Key_Takeaways\" title=\"\u00a0Summary of Key Takeaways\">\u00a0Summary of Key Takeaways<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Whos_involved\"><\/span><strong>Who\u2019s involved<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>PMG<\/strong> (a global independent marketing services and technology company) has been named <strong>Media Agency of Record (AOR)<\/strong> and <strong>creative production partner<\/strong> for <strong>Geely Auto UK<\/strong>. (<a title=\"PMG Named as Media Agency of Record for Geely Auto UK\" href=\"https:\/\/www.pmg.com\/blog\/pmg-named-as-media-agency-of-record-geely-auto-uk?utm_source=chatgpt.com\">PMG &#8211; Digital Company<\/a>)<\/li>\n<li>Geely Auto UK is part of <strong>Zhejiang Geely Holding Group<\/strong>, the Chinese automotive group that also owns brands like Volvo, Polestar, Lotus and LEVC. (<a title=\"PMG Named as Media Agency of Record for Geely Auto UK\" href=\"https:\/\/www.pmg.com\/blog\/pmg-named-as-media-agency-of-record-geely-auto-uk?utm_source=chatgpt.com\">PMG &#8211; Digital Company<\/a>)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Scope_of_the_work\"><\/span><strong>Scope of the work<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As media agency of record, PMG will be responsible for:<\/p>\n<ul>\n<li><strong>Integrated communications planning<\/strong> \u2013 shaping how Geely Auto UK advertises across channels. (<a title=\"PMG Named as Media Agency of Record for Geely Auto UK\" href=\"https:\/\/www.pmg.com\/blog\/pmg-named-as-media-agency-of-record-geely-auto-uk?utm_source=chatgpt.com\">PMG &#8211; Digital Company<\/a>)<\/li>\n<li><strong>Full-funnel media strategy<\/strong> \u2013 from brand awareness to conversion planning. (<a title=\"PMG Named as Media Agency of Record for Geely Auto UK\" href=\"https:\/\/www.pmg.com\/blog\/pmg-named-as-media-agency-of-record-geely-auto-uk?utm_source=chatgpt.com\">PMG &#8211; Digital Company<\/a>)<\/li>\n<li><strong>Performance creative and advanced measurement<\/strong> \u2013 helping the campaigns perform better and tracking results. (<a title=\"PMG Named as Media Agency of Record for Geely Auto UK\" href=\"https:\/\/www.pmg.com\/blog\/pmg-named-as-media-agency-of-record-geely-auto-uk?utm_source=chatgpt.com\">PMG &#8211; Digital Company<\/a>)<\/li>\n<li><strong>Consultancy support<\/strong> \u2013 offers strategic guidance beyond just buying ads. (<a title=\"PMG Named as Media Agency of Record for Geely Auto UK\" href=\"https:\/\/www.pmg.com\/blog\/pmg-named-as-media-agency-of-record-geely-auto-uk?utm_source=chatgpt.com\">PMG &#8211; Digital Company<\/a>)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Why_this_matters_for_Geely\"><\/span><strong>Why this matters for Geely<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>The appointment comes <strong>as Geely prepares for a rapid rollout of new vehicles in the UK<\/strong>, aiming to compress what is usually a multi-year launch into a <strong>single outstanding launch phase<\/strong> \u2014 including launching <em>three new models<\/em> and seeking around <strong>20,000 sales in its first full year in-market<\/strong>. (<a title=\"PMG Named as Media Agency of Record for Geely Auto UK\" href=\"https:\/\/www.pmg.com\/blog\/pmg-named-as-media-agency-of-record-geely-auto-uk?utm_source=chatgpt.com\">PMG &#8211; Digital Company<\/a>)<\/li>\n<li>Geely sees this as critical to building <strong>brand awareness and demand quickly<\/strong> in the competitive UK automotive and EV space. (<a title=\"PMG Named as Media Agency of Record for Geely Auto UK\" href=\"https:\/\/www.pmg.com\/blog\/pmg-named-as-media-agency-of-record-geely-auto-uk?utm_source=chatgpt.com\">PMG &#8211; Digital Company<\/a>)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"PMGs_advantage\"><\/span><strong>PMG\u2019s advantage<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>PMG\u2019s strategy will be supported by its proprietary marketing intelligence technology, <strong>Alli<\/strong>, which is designed to help with planning, performance optimisation and linking media investment to business results. (<a title=\"PMG Named as Media Agency of Record for Geely Auto UK\" href=\"https:\/\/www.pmg.com\/blog\/pmg-named-as-media-agency-of-record-geely-auto-uk?utm_source=chatgpt.com\">PMG &#8211; Digital Company<\/a>)<\/li>\n<li>PMG also brings experience from other automotive-related and high-profile campaigns, which was highlighted as part of why Geely chose them after a <strong>competitive pitch against other global agencies<\/strong>. (<a title=\"PMG Named as Media Agency of Record for Geely Auto UK\" href=\"https:\/\/www.pmg.com\/blog\/pmg-named-as-media-agency-of-record-geely-auto-uk?utm_source=chatgpt.com\">PMG &#8211; Digital Company<\/a>)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Timeline\"><\/span><strong>Timeline<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>The partnership <strong>officially begins in February 2026<\/strong>. (<a title=\"PMG Named as Media Agency of Record for Geely Auto UK\" href=\"https:\/\/www.pmg.com\/blog\/pmg-named-as-media-agency-of-record-geely-auto-uk?utm_source=chatgpt.com\">PMG &#8211; Digital Company<\/a>)<\/li>\n<\/ul>\n<p>Here\u2019s a <strong>case-study-style summary<\/strong> of the appointment of <strong>PMG as Media Agency of Record for Geely Auto UK<\/strong>, including <strong>comments from leaders and context on PMG\u2019s relevant background<\/strong>:<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Strategic_Media_Partnership_PMG_Geely_Auto_UK\"><\/span>\u00a0Strategic Media Partnership: PMG &amp; Geely Auto UK<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>PMG<\/strong> has been appointed as the <strong>Media Agency of Record and creative production partner<\/strong> for <strong>Geely Auto UK<\/strong>, following a competitive review process. The partnership <strong>officially begins in February 2026<\/strong> and is designed to support Geely\u2019s ambitious brand launch in the UK market with an integrated media strategy. (<a title=\"PMG Named as Media Agency of Record for Geely Auto UK\" href=\"https:\/\/www.pmg.com\/blog\/pmg-named-as-media-agency-of-record-geely-auto-uk?utm_source=chatgpt.com\">PMG &#8211; Digital Company<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Why_PMG_Was_Selected_%E2%80%94_Case_Study_Lens\"><\/span>\u00a0Why PMG Was Selected \u2014 <em>Case Study Lens<\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While detailed performance metrics from previous automotive campaigns aren\u2019t publicly released yet, Geely\u2019s decision reflects <strong>PMG\u2019s broader track record<\/strong> in media, performance creative, and advanced measurement \u2014 including work with high-profile brands and event sponsorships (e.g., sports and lifestyle campaigns). (<a title=\"PMG Named as Media Agency of Record for Geely Auto UK\" href=\"https:\/\/www.pmg.com\/blog\/pmg-named-as-media-agency-of-record-geely-auto-uk?utm_source=chatgpt.com\">PMG &#8211; Digital Company<\/a>)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Key_Areas_of_PMGs_Offering_in_This_Assignment\"><\/span><strong>Key Areas of PMG\u2019s Offering in This Assignment<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Integrated media strategy<\/strong> covering full-funnel planning across digital, social, and traditional channels. (<a title=\"PMG Named as Media Agency of Record for Geely Auto UK\" href=\"https:\/\/www.pmg.com\/blog\/pmg-named-as-media-agency-of-record-geely-auto-uk?utm_source=chatgpt.com\">PMG &#8211; Digital Company<\/a>)<\/li>\n<li><strong>Performance creative<\/strong> \u2014 tailoring creative assets to drive response and engagement while tracking performance. (<a title=\"PMG Named as Media Agency of Record for Geely Auto UK\" href=\"https:\/\/www.pmg.com\/blog\/pmg-named-as-media-agency-of-record-geely-auto-uk?utm_source=chatgpt.com\">PMG &#8211; Digital Company<\/a>)<\/li>\n<li><strong>Advanced measurement &amp; analytics<\/strong> \u2014 linking media spend to business outcomes like sales and dealer-level performance. (<a title=\"PMG Named as Media Agency of Record for Geely Auto UK\" href=\"https:\/\/www.pmg.com\/blog\/pmg-named-as-media-agency-of-record-geely-auto-uk?utm_source=chatgpt.com\">PMG &#8211; Digital Company<\/a>)<\/li>\n<li><strong>Consultancy support<\/strong> \u2014 strategic guidance beyond ad buying (e.g., planning, audience insight, and activation optimization). (<a title=\"PMG Named as Media Agency of Record for Geely Auto UK\" href=\"https:\/\/www.pmg.com\/blog\/pmg-named-as-media-agency-of-record-geely-auto-uk?utm_source=chatgpt.com\">PMG &#8211; Digital Company<\/a>)<\/li>\n<li><strong>Alli technology platform<\/strong> \u2014 PMG\u2019s proprietary marketing intelligence system used to optimize planning and measurement at scale. (<a title=\"PMG Named as Media Agency of Record for Geely Auto UK\" href=\"https:\/\/www.pmg.com\/blog\/pmg-named-as-media-agency-of-record-geely-auto-uk?utm_source=chatgpt.com\">PMG &#8211; Digital Company<\/a>)<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Comments_from_Leadership_%E2%80%94_First-Party_Insights\"><\/span>\u00a0Comments from Leadership \u2014 <em>First-Party Insights<\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Geely_Auto_UK\"><\/span><strong>Geely Auto UK<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Mark Blundell (Chief Marketing Officer)<\/strong> described the appointment as part of a <strong>high-pace brand entry<\/strong> into a competitive UK market. According to the official press release:<\/p>\n<blockquote><p>\u201cGeely is entering the UK with ambitious growth plans and a clear expectation of pace. PMG\u2019s automotive expertise and impressive technology demonstrated their ability to support those goals, quickly building both credibility and demand.\u201d (<a title=\"PMG Named as Media Agency of Record for Geely Auto UK\" href=\"https:\/\/www.pmg.com\/blog\/pmg-named-as-media-agency-of-record-geely-auto-uk?utm_source=chatgpt.com\">PMG &#8211; Digital Company<\/a>)<\/p><\/blockquote>\n<p>In social posts about the review process, Blundell also:<\/p>\n<ul>\n<li>Highlighted that the media pitch showcased <strong>high levels of expertise and passion within the UK media agency landscape<\/strong>. (<a title=\"Mark Blundell - Geely concludes UK media review\" href=\"https:\/\/www.linkedin.com\/posts\/mark-blundell-3b5a2536_geely-concludes-uk-media-review-activity-7428051520044163072-nOOg?utm_source=chatgpt.com\">LinkedIn<\/a>)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"PMG_Leadership\"><\/span><strong>PMG Leadership<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Josh Krichefski (EMEA President, PMG)<\/strong> emphasised the need for <strong>agility and integrated systems<\/strong> in the EV category:<\/p>\n<blockquote><p>\u201cSuccess demands the agility inherent in a fully integrated approach where media, creative, technology, and experience operate as one system\u2026 PMG is built to drive these transformational moments.\u201d (<a title=\"PMG Named as Media Agency of Record for Geely Auto UK\" href=\"https:\/\/www.pmg.com\/blog\/pmg-named-as-media-agency-of-record-geely-auto-uk?utm_source=chatgpt.com\">PMG &#8211; Digital Company<\/a>)<\/p><\/blockquote>\n<p>Additional internal posts from PMG leaders (common on LinkedIn) reinforce:<\/p>\n<ul>\n<li><strong>Team pride and excitement<\/strong> for the Geely partnership. (<a title=\"Josh Krichefski - Geely concludes UK media review\" href=\"https:\/\/www.linkedin.com\/posts\/josh-krichefski-6828425_geely-concludes-uk-media-review-activity-7428092890846822401-DwcD?utm_source=chatgpt.com\">LinkedIn<\/a>)<\/li>\n<li><strong>Recognition of strong competition<\/strong> during the pitching process, underscoring the strategic win. (<a title=\"Mark Blundell - Geely concludes UK media review\" href=\"https:\/\/www.linkedin.com\/posts\/mark-blundell-3b5a2536_geely-concludes-uk-media-review-activity-7428051520044163072-nOOg?utm_source=chatgpt.com\">LinkedIn<\/a>)<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Related_PMG_Capabilities_Precedents\"><\/span>\u00a0Related PMG Capabilities &amp; Precedents<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While direct \u201ccase studies\u201d of PMG\u2019s automotive media work aren\u2019t publicly published yet, <strong>PMG\u2019s portfolio of campaign work<\/strong> (outside automotive) shows capabilities that likely influenced Geely\u2019s choice:<\/p>\n<ul>\n<li>PMG has received industry recognitions (e.g., Independent Agency of the Year) and awards for integrated media plans across consumer and performance marketing. (<a title=\"PMG Named Independent Agency of the Year\" href=\"https:\/\/www.pmg.com\/blog\/independent-agency-of-the-year-at-the-performance-marketing-world-awards?utm_source=chatgpt.com\">PMG &#8211; Digital Company<\/a>)<\/li>\n<li>The agency\u2019s past work spans <strong>large awareness campaigns<\/strong>, performance-oriented media strategies, and data-driven planning for global brands, indicating capacity to handle complex launch-phase media requirements. (<a title=\"Campaigns &amp; Client Work - Blog - News &amp; Insights\" href=\"https:\/\/www.pmg.com\/blog\/category\/campaigns-client-work?utm_source=chatgpt.com\">PMG &#8211; Digital Company<\/a>)<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_What_This_Means_for_the_Geely_Launch_%E2%80%94_Outcome_Expectations\"><\/span>\u00a0What This Means for the Geely Launch \u2014 <em>Outcome Expectations<\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>From a <em>case-study perspective<\/em> on setting goals and strategy:<\/p>\n<p><strong>Objective:<\/strong><\/p>\n<ul>\n<li>Build <strong>rapid brand awareness<\/strong> for Geely Auto UK in a crowded UK automotive market.<\/li>\n<li>Support the rollout of multiple new models (e.g., EV and hybrid vehicles) with measurable performance across awareness \u2192 consideration \u2192 conversion. (<a title=\"PMG appointed Geely Auto UK media agency - MarketingReport\" href=\"https:\/\/marketingreport.one\/media-strategy\/pmg-named-geely-auto-uk-media-agency.html?utm_source=chatgpt.com\">Marketing Report<\/a>)<\/li>\n<\/ul>\n<p><strong>Proposed Mechanisms:<\/strong><\/p>\n<ul>\n<li>Integrated media planning informed by data and the Alli platform. (<a title=\"PMG Named as Media Agency of Record for Geely Auto UK\" href=\"https:\/\/www.pmg.com\/blog\/pmg-named-as-media-agency-of-record-geely-auto-uk?utm_source=chatgpt.com\">PMG &#8211; Digital Company<\/a>)<\/li>\n<li>Performance creative to continuously refine messaging and creative assets based on live outcomes. (<a title=\"PMG Named as Media Agency of Record for Geely Auto UK\" href=\"https:\/\/www.pmg.com\/blog\/pmg-named-as-media-agency-of-record-geely-auto-uk?utm_source=chatgpt.com\">PMG &#8211; Digital Company<\/a>)<\/li>\n<li>Measurement that ties media investment to <em>business KPIs<\/em>, including dealer leads and sales conversions. (<a title=\"PMG Named as Media Agency of Record for Geely Auto UK\" href=\"https:\/\/www.pmg.com\/blog\/pmg-named-as-media-agency-of-record-geely-auto-uk?utm_source=chatgpt.com\">PMG &#8211; Digital Company<\/a>)<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Summary_of_Key_Takeaways\"><\/span>\u00a0Summary of Key Takeaways<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>What this partnership illustrates:<\/strong><\/p>\n<ul>\n<li>A <strong>strategic shift toward integrated media and technology-driven planning<\/strong> for automotive launches. (<a title=\"PMG Named as Media Agency of Record for Geely Auto UK\" href=\"https:\/\/www.pmg.com\/blog\/pmg-named-as-media-agency-of-record-geely-auto-uk?utm_source=chatgpt.com\">PMG &#8211; Digital Company<\/a>)<\/li>\n<li>Geely placing a premium on <strong>rapid brand development and measurable impact<\/strong> in a competitive EV landscape. (<a title=\"PMG Named as Media Agency of Record for Geely Auto UK\" href=\"https:\/\/www.pmg.com\/blog\/pmg-named-as-media-agency-of-record-geely-auto-uk?utm_source=chatgpt.com\">PMG &#8211; Digital Company<\/a>)<\/li>\n<li>PMG\u2019s approach combining creative output, media planning, and analytics under one strategic roof. 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