{"id":991298,"date":"2026-02-12T14:28:42","date_gmt":"2026-02-12T14:28:42","guid":{"rendered":"https:\/\/ukpostcode.org\/content\/?p=991298"},"modified":"2026-02-12T14:28:42","modified_gmt":"2026-02-12T14:28:42","slug":"emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production","status":"publish","type":"post","link":"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/","title":{"rendered":"Emily Carey, Martin Freeman and Sam Spruell Cast in UK\u2013Canada Production"},"content":{"rendered":"<p>&nbsp;<\/p>\n<hr \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/#The_film\" title=\"The film\">The film<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/#Cast_and_characters\" title=\"Cast and characters\">Cast and characters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/#Story_premise\" title=\"Story premise\">Story premise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/#Filming_locations_schedule\" title=\"Filming locations &amp; schedule\">Filming locations &amp; schedule<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/#Why_the_project_matters\" title=\"Why the project matters\">Why the project matters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/#Expected_tone_and_appeal\" title=\"Expected tone and appeal\">Expected tone and appeal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/#Case_studies_and_comments\" title=\"Case studies and comments\">Case studies and comments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/#Case_Study_1_%E2%80%94_Emerging_Lead_Established_Star_Strategy\" title=\"Case Study 1 \u2014 Emerging Lead + Established Star Strategy\">Case Study 1 \u2014 Emerging Lead + Established Star Strategy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/#Situation\" title=\"Situation\">Situation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/#Strategy\" title=\"Strategy\">Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/#Why_it_works\" title=\"Why it works\">Why it works<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/#Expected_outcome\" title=\"Expected outcome\">Expected outcome<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/#Case_Study_2_%E2%80%94_Character_Actor_Value_in_Story-Driven_Films\" title=\"Case Study 2 \u2014 Character Actor Value in Story-Driven Films\">Case Study 2 \u2014 Character Actor Value in Story-Driven Films<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/#Situation-2\" title=\"Situation\">Situation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/#Strategy-2\" title=\"Strategy\">Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/#Why_it_matters\" title=\"Why it matters\">Why it matters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/#Comparable_examples\" title=\"Comparable examples\">Comparable examples<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/#Case_Study_3_%E2%80%94_UK%E2%80%93Canada_Co-Production_Financing_Model\" title=\"Case Study 3 \u2014 UK\u2013Canada Co-Production Financing Model\">Case Study 3 \u2014 UK\u2013Canada Co-Production Financing Model<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/#Situation-3\" title=\"Situation\">Situation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/#Strategy-3\" title=\"Strategy\">Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/#Benefits\" title=\"Benefits\">Benefits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/#Industry_pattern\" title=\"Industry pattern\">Industry pattern<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/#Case_Study_4_%E2%80%94_Literary_Adaptations_in_the_Streaming_Age\" title=\"Case Study 4 \u2014 Literary Adaptations in the Streaming Age\">Case Study 4 \u2014 Literary Adaptations in the Streaming Age<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/#Context\" title=\"Context\">Context<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/#Why_studios_like_it\" title=\"Why studios like it\">Why studios like it<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/#Risk_reduction_model\" title=\"Risk reduction model\">Risk reduction model<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/#Case_Study_5_%E2%80%94_Career_Positioning_Impact\" title=\"Case Study 5 \u2014 Career Positioning Impact\">Case Study 5 \u2014 Career Positioning Impact<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/#Emily_Carey\" title=\"Emily Carey\">Emily Carey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/#Martin_Freeman\" title=\"Martin Freeman\">Martin Freeman<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/#Sam_Spruell\" title=\"Sam Spruell\">Sam Spruell<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/#Overall_Industry_Commentary\" title=\"Overall Industry Commentary\">Overall Industry Commentary<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/#1_The_modern_indie_formula\" title=\"1. The modern indie formula\">1. The modern indie formula<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/#2_Why_this_film_likely_aims_for_festivals\" title=\"2. Why this film likely aims for festivals\">2. Why this film likely aims for festivals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/#3_What_it_says_about_the_industry\" title=\"3. What it says about the industry\">3. What it says about the industry<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/#Final_Comment\" title=\"Final Comment\">Final Comment<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_film\"><\/span>The film<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Title:<\/strong> <em>Oddly Flowers<\/em><\/li>\n<li><strong>Genre:<\/strong> Drama \/ family-centred coming-of-age<\/li>\n<li><strong>Director \/ writer \/ producer:<\/strong> Jordan Canning<\/li>\n<li><strong>Based on:<\/strong> Jessica Grant\u2019s novel <em>Come, Thou Tortoise<\/em><\/li>\n<li><strong>Production countries:<\/strong> United Kingdom and Canada (<a title=\"Emily Carey, Martin Freeman, Sam Spruell to star in \u2018Oddly Flowers\u2019; production set for Canada, UK - IMDb\" href=\"https:\/\/m.imdb.com\/news\/ni65701022\/?utm_source=chatgpt.com\">IMDb<\/a>)<\/li>\n<\/ul>\n<p>The film explores <strong>family bonds, independence and identity<\/strong>, focusing on a young woman raised in an unusually sheltered environment who must find her own path in the wider world. (<a title=\"Emily Carey, Martin Freeman, Sam Spruell to star in \u2018Oddly Flowers\u2019; production set for Canada, UK - IMDb\" href=\"https:\/\/m.imdb.com\/news\/ni65701022\/?utm_source=chatgpt.com\">IMDb<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Cast_and_characters\"><\/span>Cast and characters<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Emily Carey<\/strong> \u2013 plays the central young woman protagonist<\/li>\n<li><strong>Martin Freeman<\/strong> \u2013 plays her eccentric scientist father, Walter<\/li>\n<li><strong>Sam Spruell<\/strong> \u2013 plays her uncle, Thoby (<a title=\"Emily Carey, Martin Freeman, Sam Spruell to star in \u2018Oddly Flowers\u2019; production set for Canada, UK - IMDb\" href=\"https:\/\/m.imdb.com\/news\/ni65701022\/?utm_source=chatgpt.com\">IMDb<\/a>)<\/li>\n<\/ul>\n<p>Carey is widely known for <em>House of the Dragon<\/em>, while Freeman (<em>Sherlock<\/em>, <em>The Hobbit<\/em>) and Spruell (<em>The Thing with Feathers<\/em>) bring veteran dramatic experience to the project.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Story_premise\"><\/span>Story premise<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The narrative follows a girl who grows up in a tightly controlled household with:<\/p>\n<ul>\n<li>her brilliant but unconventional father,<\/li>\n<li>her quirky uncle,<\/li>\n<li>and her beloved pet mouse.<\/li>\n<\/ul>\n<p>When circumstances change, she must confront the outside world, question her upbringing and define her own identity \u2014 a blend of humour, warmth and emotional discovery. (<a title=\"Emily Carey, Martin Freeman, Sam Spruell to star in \u2018Oddly Flowers\u2019; production set for Canada, UK - IMDb\" href=\"https:\/\/m.imdb.com\/news\/ni65701022\/?utm_source=chatgpt.com\">IMDb<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Filming_locations_schedule\"><\/span>Filming locations &amp; schedule<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Principal photography begins:<\/strong> Newfoundland, Canada (first) (<a title=\"Emily Carey, Martin Freeman, Sam Spruell to star in \u2018Oddly Flowers\u2019; production set for Canada, UK - IMDb\" href=\"https:\/\/m.imdb.com\/news\/ni65701022\/?utm_source=chatgpt.com\">IMDb<\/a>)<\/li>\n<li><strong>Later shooting:<\/strong> Cornwall and London, UK (<a title=\"Emily Carey, Martin Freeman, Sam Spruell to star in \u2018Oddly Flowers\u2019; production set for Canada, UK - IMDb\" href=\"https:\/\/m.imdb.com\/news\/ni65701022\/?utm_source=chatgpt.com\">IMDb<\/a>)<\/li>\n<li><strong>UK production dates:<\/strong> late March to early April (<a title=\"Emily Carey, Martin Freeman, Sam Spruell to star in \u2018Oddly Flowers\u2019; production set for Canada, UK | News | Screen\" href=\"https:\/\/www.screendaily.com\/news\/emily-carey-martin-freeman-sam-spruell-to-star-in-oddly-flowers-production-set-for-canada-uk\/5213499.article?utm_source=chatgpt.com\">Screen Daily<\/a>)<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Why_the_project_matters\"><\/span>Why the project matters<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Another cross-Atlantic indie collaboration highlighting UK\u2013Canadian co-production partnerships<\/li>\n<li>Literary adaptation (often strong festival potential)<\/li>\n<li>Combines emerging talent (Carey) with internationally recognised actors (Freeman)<\/li>\n<li>Directed by filmmaker Jordan Canning, known for character-driven storytelling (<a title=\"Emily Carey, Martin Freeman, Sam Spruell to star in \u2018Oddly Flowers\u2019; production set for Canada, UK - IMDb\" href=\"https:\/\/m.imdb.com\/news\/ni65701022\/?utm_source=chatgpt.com\">IMDb<\/a>)<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Expected_tone_and_appeal\"><\/span>Expected tone and appeal<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><em>Oddly Flowers<\/em> is expected to appeal to audiences who enjoy:<\/p>\n<ul>\n<li>heartfelt indie dramas<\/li>\n<li>quirky family stories<\/li>\n<li>literary adaptations<\/li>\n<li>films in the style of <em>Little Miss Sunshine<\/em> or <em>Captain Fantastic<\/em><\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Case_studies_and_comments\"><\/span>Case studies and comments<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Emily Carey, Martin Freeman and Sam Spruell in <em>Oddly Flowers<\/em> (UK\u2013Canada co-production)<\/strong><\/p>\n<p>Below are industry-style case studies showing why this casting matters \u2014 not just creatively, but strategically for careers, financing, and international distribution.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Case_Study_1_%E2%80%94_Emerging_Lead_Established_Star_Strategy\"><\/span>Case Study 1 \u2014 Emerging Lead + Established Star Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>(Emily Carey + Martin Freeman)<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Situation\"><\/span>Situation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Independent literary adaptations often struggle with visibility. They need:<\/p>\n<ul>\n<li>credibility for investors and festivals<\/li>\n<li>discoverability for audiences<\/li>\n<li>a breakout performer audiences can emotionally follow<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Strategy\"><\/span>Strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Producers paired:<\/p>\n<ul>\n<li><strong>Emily Carey<\/strong> \u2192 rising talent with streaming fan recognition (<em>House of the Dragon<\/em>)<\/li>\n<li><strong>Martin Freeman<\/strong> \u2192 globally recognised, bankable actor (<em>Sherlock<\/em>, <em>The Hobbit<\/em>)<\/li>\n<\/ul>\n<p>This is a classic <strong>\u201canchor + discovery\u201d casting model<\/strong> used in prestige indie cinema.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_it_works\"><\/span>Why it works<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<table>\n<thead>\n<tr>\n<th>Actor<\/th>\n<th>Audience they bring<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Emily Carey<\/td>\n<td>Gen-Z streaming viewers, fantasy\/drama fans<\/td>\n<\/tr>\n<tr>\n<td>Martin Freeman<\/td>\n<td>Global TV and cinema audiences, older demographics<\/td>\n<\/tr>\n<tr>\n<td>Combined<\/td>\n<td>Festival + commercial crossover potential<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span class=\"ez-toc-section\" id=\"Expected_outcome\"><\/span>Expected outcome<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Festivals take the project seriously due to Freeman\u2019s presence<\/li>\n<li>Younger viewers give it streaming traction because of Carey<\/li>\n<li>The film avoids being labeled a \u201csmall art-house only\u201d title<\/li>\n<\/ul>\n<p><strong>Industry takeaway:<\/strong><br \/>\nPrestige indies increasingly rely on a hybrid fanbase \u2014 streaming-age viewers + traditional cinema audiences.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Case_Study_2_%E2%80%94_Character_Actor_Value_in_Story-Driven_Films\"><\/span>Case Study 2 \u2014 Character Actor Value in Story-Driven Films<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>(Sam Spruell as supporting pillar)<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Situation-2\"><\/span>Situation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Character-driven dramas rely heavily on believable emotional ecosystems. Casting only stars risks artificial performances.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Strategy-2\"><\/span>Strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Casting <strong>Sam Spruell<\/strong>, known for intense supporting roles, provides realism and dramatic grounding.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_it_matters\"><\/span>Why it matters<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Supporting actors in literary adaptations often:<\/p>\n<ul>\n<li>stabilize tone<\/li>\n<li>make unconventional characters believable<\/li>\n<li>improve critic reception<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Comparable_examples\"><\/span>Comparable examples<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<table>\n<thead>\n<tr>\n<th>Film<\/th>\n<th>Supporting actor impact<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><em>Aftersun<\/em><\/td>\n<td>Paul Mescal elevated by grounded supporting cast<\/td>\n<\/tr>\n<tr>\n<td><em>Manchester by the Sea<\/em><\/td>\n<td>Supporting roles strengthened authenticity<\/td>\n<\/tr>\n<tr>\n<td><em>The Banshees of Inisherin<\/em><\/td>\n<td>Ensemble chemistry drove awards success<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Expected result:<\/strong><br \/>\nSpruell\u2019s presence increases awards-season credibility and critical respect \u2014 crucial for distribution deals.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Case_Study_3_%E2%80%94_UK%E2%80%93Canada_Co-Production_Financing_Model\"><\/span>Case Study 3 \u2014 UK\u2013Canada Co-Production Financing Model<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Situation-3\"><\/span>Situation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Mid-budget dramas are difficult to finance through one territory alone.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Strategy-3\"><\/span>Strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Shoot across:<\/p>\n<ul>\n<li>Newfoundland (Canada)<\/li>\n<li>Cornwall &amp; London (UK)<\/li>\n<\/ul>\n<p>This unlocks:<\/p>\n<ul>\n<li>tax incentives<\/li>\n<li>national film funding<\/li>\n<li>broadcaster investment<\/li>\n<li>regional grants<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Benefits\"><\/span>Benefits<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<table>\n<thead>\n<tr>\n<th>Stakeholder<\/th>\n<th>Gain<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Producers<\/td>\n<td>Reduced financial risk<\/td>\n<\/tr>\n<tr>\n<td>Actors<\/td>\n<td>International exposure<\/td>\n<\/tr>\n<tr>\n<td>Distributors<\/td>\n<td>Two primary markets at launch<\/td>\n<\/tr>\n<tr>\n<td>Festivals<\/td>\n<td>Qualifies as multiple-territory film<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span class=\"ez-toc-section\" id=\"Industry_pattern\"><\/span>Industry pattern<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Recent successful co-productions:<\/p>\n<ul>\n<li><em>The Nest<\/em><\/li>\n<li><em>The Wonder<\/em><\/li>\n<li><em>Women Talking<\/em><\/li>\n<\/ul>\n<p><strong>Takeaway:<\/strong><br \/>\nCo-production is now essential for character-led cinema survival in the streaming era.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Case_Study_4_%E2%80%94_Literary_Adaptations_in_the_Streaming_Age\"><\/span>Case Study 4 \u2014 Literary Adaptations in the Streaming Age<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Context\"><\/span>Context<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Adapting a novel provides built-in credibility and marketing narrative.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_studios_like_it\"><\/span>Why studios like it<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Book audiences convert into early viewers<\/li>\n<li>Easier festival positioning<\/li>\n<li>Stronger press coverage (\u201cbeloved novel adaptation\u201d angle)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Risk_reduction_model\"><\/span>Risk reduction model<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<table>\n<thead>\n<tr>\n<th>Risk<\/th>\n<th>How adaptation solves it<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Unknown story<\/td>\n<td>Existing readership<\/td>\n<\/tr>\n<tr>\n<td>Marketing difficulty<\/td>\n<td>Author fanbase<\/td>\n<\/tr>\n<tr>\n<td>Tone confusion<\/td>\n<td>Established narrative voice<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Result:<\/strong><br \/>\n_ Oddly Flowers_ becomes both:<\/p>\n<ul>\n<li>festival drama<\/li>\n<li>streaming recommendation-friendly content<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Case_Study_5_%E2%80%94_Career_Positioning_Impact\"><\/span>Case Study 5 \u2014 Career Positioning Impact<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Emily_Carey\"><\/span>Emily Carey<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Transition phase:<\/strong> teen\/young supporting \u2192 adult leading performer<br \/>\nIf successful:<\/p>\n<ul>\n<li>moves into indie-lead category (Florence Pugh trajectory style)<\/li>\n<li>increases casting range beyond fantasy TV<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Martin_Freeman\"><\/span>Martin Freeman<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Strategic move:<\/strong> prestige credibility maintenance<br \/>\nVeteran actors often take character-centric films to sustain awards-level reputation.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sam_Spruell\"><\/span>Sam Spruell<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Benefit:<\/strong> critic-driven visibility<br \/>\nStrong ensemble dramas often elevate respected character actors into higher-profile roles.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Overall_Industry_Commentary\"><\/span>Overall Industry Commentary<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_The_modern_indie_formula\"><\/span>1. The modern indie formula<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Today\u2019s prestige drama often needs four elements:<\/p>\n<ol>\n<li>Known actor for financing<\/li>\n<li>Rising star for future appeal<\/li>\n<li>Literary source for credibility<\/li>\n<li>International co-production for budget viability<\/li>\n<\/ol>\n<p>_ Oddly Flowers_ checks all four.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"2_Why_this_film_likely_aims_for_festivals\"><\/span>2. Why this film likely aims for festivals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The structure strongly signals:<\/p>\n<ul>\n<li>TIFF \/ BFI London Film Festival targeting<\/li>\n<li>awards-adjacent positioning<\/li>\n<li>streaming platform acquisition after premiere<\/li>\n<\/ul>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"3_What_it_says_about_the_industry\"><\/span>3. What it says about the industry<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The project reflects a major shift in filmmaking economics:<\/p>\n<p><strong>Past model:<\/strong><br \/>\nStudio funds \u2192 theatrical release \u2192 reviews \u2192 awards<\/p>\n<p><strong>Current model:<\/strong><br \/>\nCo-production funding \u2192 festival premiere \u2192 streaming sale \u2192 long-tail audience<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Final_Comment\"><\/span>Final Comment<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The casting of Emily Carey, Martin Freeman and Sam Spruell is less about star power alone and more about <strong>precision positioning<\/strong> \u2014 balancing financial viability, artistic credibility, and global audience reach.<\/p>\n<p>In modern cinema, films like <em>Oddly Flowers<\/em> are designed not just to be watched, but to survive in an ecosystem where success equals:<br \/>\n<strong>festival respect + streaming longevity + international marketability.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; The film Title: Oddly Flowers Genre: Drama \/ family-centred coming-of-age Director \/ writer \/ producer: Jordan Canning Based on: Jessica Grant\u2019s novel Come, Thou&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,6],"tags":[],"class_list":["post-991298","post","type-post","status-publish","format-standard","hentry","category-gb-news","category-uk-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Emily Carey, Martin Freeman and Sam Spruell Cast in UK\u2013Canada Production - UK News &amp; Updates<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Emily Carey, Martin Freeman and Sam Spruell Cast in UK\u2013Canada Production - UK News &amp; Updates\" \/>\n<meta property=\"og:description\" content=\"&nbsp; The film Title: Oddly Flowers Genre: Drama \/ family-centred coming-of-age Director \/ writer \/ producer: Jordan Canning Based on: Jessica Grant\u2019s novel Come, Thou...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/\" \/>\n<meta property=\"og:site_name\" content=\"UK News &amp; Updates\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-12T14:28:42+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/ukpostcode.org\/content\/#\/schema\/person\/5529805dee92503827c0c27ed13d55a3\"},\"headline\":\"Emily Carey, Martin Freeman and Sam Spruell Cast in UK\u2013Canada Production\",\"datePublished\":\"2026-02-12T14:28:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/\"},\"wordCount\":944,\"publisher\":{\"@id\":\"https:\/\/ukpostcode.org\/content\/#organization\"},\"articleSection\":[\"GB News\",\"UK News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/\",\"url\":\"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/\",\"name\":\"Emily Carey, Martin Freeman and Sam Spruell Cast in UK\u2013Canada Production - UK News &amp; Updates\",\"isPartOf\":{\"@id\":\"https:\/\/ukpostcode.org\/content\/#website\"},\"datePublished\":\"2026-02-12T14:28:42+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ukpostcode.org\/content\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Emily Carey, Martin Freeman and Sam Spruell Cast in UK\u2013Canada Production\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ukpostcode.org\/content\/#website\",\"url\":\"https:\/\/ukpostcode.org\/content\/\",\"name\":\"UK News &amp; Updates\",\"description\":\"UK Post Code\",\"publisher\":{\"@id\":\"https:\/\/ukpostcode.org\/content\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ukpostcode.org\/content\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ukpostcode.org\/content\/#organization\",\"name\":\"UK News &amp; Updates\",\"url\":\"https:\/\/ukpostcode.org\/content\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ukpostcode.org\/content\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ukpostcode.org\/content\/wp-content\/uploads\/2023\/09\/cropped-uk-logo-1.png\",\"contentUrl\":\"https:\/\/ukpostcode.org\/content\/wp-content\/uploads\/2023\/09\/cropped-uk-logo-1.png\",\"width\":307,\"height\":85,\"caption\":\"UK News &amp; Updates\"},\"image\":{\"@id\":\"https:\/\/ukpostcode.org\/content\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/ukpostcode.org\/content\/#\/schema\/person\/5529805dee92503827c0c27ed13d55a3\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ukpostcode.org\/content\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6aac6e3af4be1d6689e924bbaccd84fc0cc6c5f6680490dc6f0a1f09b87d57f1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6aac6e3af4be1d6689e924bbaccd84fc0cc6c5f6680490dc6f0a1f09b87d57f1?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/ukpostcode.org\/content\"],\"url\":\"https:\/\/ukpostcode.org\/content\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Emily Carey, Martin Freeman and Sam Spruell Cast in UK\u2013Canada Production - UK News &amp; Updates","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/","og_locale":"en_US","og_type":"article","og_title":"Emily Carey, Martin Freeman and Sam Spruell Cast in UK\u2013Canada Production - UK News &amp; Updates","og_description":"&nbsp; The film Title: Oddly Flowers Genre: Drama \/ family-centred coming-of-age Director \/ writer \/ producer: Jordan Canning Based on: Jessica Grant\u2019s novel Come, Thou...","og_url":"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/","og_site_name":"UK News &amp; Updates","article_published_time":"2026-02-12T14:28:42+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/#article","isPartOf":{"@id":"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/"},"author":{"name":"admin","@id":"https:\/\/ukpostcode.org\/content\/#\/schema\/person\/5529805dee92503827c0c27ed13d55a3"},"headline":"Emily Carey, Martin Freeman and Sam Spruell Cast in UK\u2013Canada Production","datePublished":"2026-02-12T14:28:42+00:00","mainEntityOfPage":{"@id":"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/"},"wordCount":944,"publisher":{"@id":"https:\/\/ukpostcode.org\/content\/#organization"},"articleSection":["GB News","UK News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/","url":"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/","name":"Emily Carey, Martin Freeman and Sam Spruell Cast in UK\u2013Canada Production - UK News &amp; Updates","isPartOf":{"@id":"https:\/\/ukpostcode.org\/content\/#website"},"datePublished":"2026-02-12T14:28:42+00:00","breadcrumb":{"@id":"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ukpostcode.org\/content\/emily-carey-martin-freeman-and-sam-spruell-cast-in-uk-canada-production\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ukpostcode.org\/content\/"},{"@type":"ListItem","position":2,"name":"Emily Carey, Martin Freeman and Sam Spruell Cast in UK\u2013Canada Production"}]},{"@type":"WebSite","@id":"https:\/\/ukpostcode.org\/content\/#website","url":"https:\/\/ukpostcode.org\/content\/","name":"UK News &amp; Updates","description":"UK Post Code","publisher":{"@id":"https:\/\/ukpostcode.org\/content\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ukpostcode.org\/content\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ukpostcode.org\/content\/#organization","name":"UK News &amp; Updates","url":"https:\/\/ukpostcode.org\/content\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ukpostcode.org\/content\/#\/schema\/logo\/image\/","url":"https:\/\/ukpostcode.org\/content\/wp-content\/uploads\/2023\/09\/cropped-uk-logo-1.png","contentUrl":"https:\/\/ukpostcode.org\/content\/wp-content\/uploads\/2023\/09\/cropped-uk-logo-1.png","width":307,"height":85,"caption":"UK News &amp; Updates"},"image":{"@id":"https:\/\/ukpostcode.org\/content\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ukpostcode.org\/content\/#\/schema\/person\/5529805dee92503827c0c27ed13d55a3","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ukpostcode.org\/content\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6aac6e3af4be1d6689e924bbaccd84fc0cc6c5f6680490dc6f0a1f09b87d57f1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6aac6e3af4be1d6689e924bbaccd84fc0cc6c5f6680490dc6f0a1f09b87d57f1?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/ukpostcode.org\/content"],"url":"https:\/\/ukpostcode.org\/content\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/ukpostcode.org\/content\/wp-json\/wp\/v2\/posts\/991298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ukpostcode.org\/content\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ukpostcode.org\/content\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ukpostcode.org\/content\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ukpostcode.org\/content\/wp-json\/wp\/v2\/comments?post=991298"}],"version-history":[{"count":2,"href":"https:\/\/ukpostcode.org\/content\/wp-json\/wp\/v2\/posts\/991298\/revisions"}],"predecessor-version":[{"id":991300,"href":"https:\/\/ukpostcode.org\/content\/wp-json\/wp\/v2\/posts\/991298\/revisions\/991300"}],"wp:attachment":[{"href":"https:\/\/ukpostcode.org\/content\/wp-json\/wp\/v2\/media?parent=991298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ukpostcode.org\/content\/wp-json\/wp\/v2\/categories?post=991298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ukpostcode.org\/content\/wp-json\/wp\/v2\/tags?post=991298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}