{"id":991095,"date":"2026-02-05T14:11:36","date_gmt":"2026-02-05T14:11:36","guid":{"rendered":"https:\/\/ukpostcode.org\/content\/?p=991095"},"modified":"2026-02-05T14:11:36","modified_gmt":"2026-02-05T14:11:36","slug":"uk-video-game-retailer-game-to-close-all-remaining-standalone-stores","status":"publish","type":"post","link":"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/","title":{"rendered":"UK Video Game Retailer GAME to Close All Remaining Standalone Stores"},"content":{"rendered":"<ul>\n<li><\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/#Full_details\" title=\"Full details\">Full details<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/#What_is_happening\" title=\"What is happening\">What is happening<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/#Ownership_and_restructuring\" title=\"Ownership and restructuring\">Ownership and restructuring<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/#Why_the_stores_are_closing\" title=\"Why the stores are closing\">Why the stores are closing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/#1_Shift_to_digital_gaming\" title=\"1) Shift to digital gaming\">1) Shift to digital gaming<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/#2_Long-term_decline\" title=\"2) Long-term decline\">2) Long-term decline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/#3_Business_model_change\" title=\"3) Business model change\">3) Business model change<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/#Historical_context\" title=\"Historical context\">Historical context<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/#What_it_means\" title=\"What it means\">What it means<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/#Bottom_line\" title=\"Bottom line\">Bottom line<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/#UK_Video_Game_Retailer_GAME_to_Close_All_Remaining_Standalone_Stores_%E2%80%94_Case_Studies_Comments\" title=\"UK Video Game Retailer GAME to Close All Remaining Standalone Stores \u2014 Case Studies &amp; Comments\">UK Video Game Retailer GAME to Close All Remaining Standalone Stores \u2014 Case Studies &amp; Comments<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/#_Case_Studies\" title=\"\u00a0Case Studies\">\u00a0Case Studies<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/#1_Physical_Games_Retail_vs_Digital_Downloads\" title=\"1) Physical Games Retail vs Digital Downloads\">1) Physical Games Retail vs Digital Downloads<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/#What_Happened\" title=\"What Happened\">What Happened<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/#Impact_on_GAME\" title=\"Impact on GAME\">Impact on GAME<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/#Evidence_From_Market_Behavior\" title=\"Evidence From Market Behavior\">Evidence From Market Behavior<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/#Outcome\" title=\"Outcome\">Outcome<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/#2_Amazon_Supermarkets_Price_Wars\" title=\"2) Amazon, Supermarkets &amp; Price Wars\">2) Amazon, Supermarkets &amp; Price Wars<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/#What_Happened-2\" title=\"What Happened\">What Happened<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/#Why_GAME_Couldnt_Compete\" title=\"Why GAME Couldn\u2019t Compete\">Why GAME Couldn\u2019t Compete<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/#3_Frasers_Group_Retail_Strategy_Mike_Ashley_Model\" title=\"3) Frasers Group Retail Strategy (Mike Ashley Model)\">3) Frasers Group Retail Strategy (Mike Ashley Model)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/#What_Frasers_Group_Does\" title=\"What Frasers Group Does\">What Frasers Group Does<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/#Strategy_Logic\" title=\"Strategy Logic\">Strategy Logic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/#Outcome-2\" title=\"Outcome\">Outcome<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/#4_Collapse_of_the_Trade-In_Economy\" title=\"4) Collapse of the Trade-In Economy\">4) Collapse of the Trade-In Economy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/#_Industry_Commentary\" title=\"\u00a0Industry Commentary\">\u00a0Industry Commentary<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/#Retail_Analysts\" title=\"Retail Analysts\">Retail Analysts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/#Gamer_Community_Reactions\" title=\"Gamer Community Reactions\">Gamer Community Reactions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/#Business_Perspective\" title=\"Business Perspective\">Business Perspective<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/#_What_This_Means_for_the_Gaming_Industry\" title=\"\u00a0What This Means for the Gaming Industry\">\u00a0What This Means for the Gaming Industry<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/#Short-Term_Effects\" title=\"Short-Term Effects\">Short-Term Effects<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/#Long-Term_Effects\" title=\"Long-Term Effects\">Long-Term Effects<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/#_Final_Insight\" title=\"\u00a0Final Insight\">\u00a0Final Insight<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Full_details\"><\/span>Full details<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>GAME<\/strong>, the long-running British video-game retail chain, is set to close <strong>all remaining standalone high-street stores in the UK in 2026<\/strong>, effectively ending its presence as an independent physical retailer.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_happening\"><\/span>What is happening<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>The company has <strong>entered administration again<\/strong> after weak trading and ongoing financial pressure. (<a title=\"UK retailer Game is closing its remaining standalone stores, after entering administration | VGC\" href=\"https:\/\/www.videogameschronicle.com\/news\/uk-retailer-game-is-closing-its-remaining-standalone-stores-after-entering-administration\/?utm_source=chatgpt.com\">VGC<\/a>)<\/li>\n<li>Only <strong>three standalone shops (Dudley, Lancaster, Sutton)<\/strong> remained \u2014 and they are scheduled to shut (around April 2026). (<a title=\"GAME to shut down all UK standalone stores this year\" href=\"https:\/\/www.nme.com\/news\/gaming-news\/game-to-shut-down-all-uk-standalone-stores-this-year-3927496?utm_source=chatgpt.com\">NME<\/a>)<\/li>\n<li>Earlier closures already included locations like Chatham and Belfast. (<a title=\"GAME to shut down all UK standalone stores this year\" href=\"https:\/\/www.nme.com\/news\/gaming-news\/game-to-shut-down-all-uk-standalone-stores-this-year-3927496?utm_source=chatgpt.com\">NME<\/a>)<\/li>\n<li>The brand <strong>will not disappear completely<\/strong>:\n<ul>\n<li>Its <strong>website will continue operating<\/strong> (<a title=\"UK retailer Game is closing its remaining standalone stores, after entering administration | VGC\" href=\"https:\/\/www.videogameschronicle.com\/news\/uk-retailer-game-is-closing-its-remaining-standalone-stores-after-entering-administration\/?utm_source=chatgpt.com\">VGC<\/a>)<\/li>\n<li>More than <strong>200 concession outlets inside Sports Direct and House of Fraser stores will remain<\/strong> (<a title=\"UK Video Game Retailer GAME to Close Remaining Standalone Stores\" href=\"https:\/\/www.vgchartz.com\/article\/466928\/uk-video-game-retailer-game-to-close-remaining-standalone-stores\/?utm_source=chatgpt.com\">VGChartz<\/a>)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Ownership_and_restructuring\"><\/span>Ownership and restructuring<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>GAME is owned by <strong>Frasers Group<\/strong>, which bought it in 2019 for about \u00a350\u201352 million. (<a title=\"UK Video Game Retailer GAME to Close Remaining Standalone Stores\" href=\"https:\/\/www.vgchartz.com\/article\/466928\/uk-video-game-retailer-game-to-close-remaining-standalone-stores\/?utm_source=chatgpt.com\">VGChartz<\/a>)<\/li>\n<li>The retailer filed a notice to appoint administrators, giving temporary protection from creditors while restructuring. (<a title=\"UK retailer Game closing remaining standalone stores\" href=\"https:\/\/www.gamedeveloper.com\/business\/uk-retailer-game-closing-remaining-standalone-stores?utm_source=chatgpt.com\">Game Developer<\/a>)<\/li>\n<li>Its managing director, Nick Arran, is also leaving after nearly nine years. (<a title=\"UK retailer Game is closing its remaining standalone stores, after entering administration | VGC\" href=\"https:\/\/www.videogameschronicle.com\/news\/uk-retailer-game-is-closing-its-remaining-standalone-stores-after-entering-administration\/?utm_source=chatgpt.com\">VGC<\/a>)<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Why_the_stores_are_closing\"><\/span>Why the stores are closing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Shift_to_digital_gaming\"><\/span>1) Shift to digital gaming<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>The market for physical game copies has sharply declined due to downloads and streaming. (<a title=\"GAME to shut down all UK standalone stores this year\" href=\"https:\/\/www.nme.com\/news\/gaming-news\/game-to-shut-down-all-uk-standalone-stores-this-year-3927496?utm_source=chatgpt.com\">NME<\/a>)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_Long-term_decline\"><\/span>2) Long-term decline<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>GAME first entered administration in 2012 and has closed hundreds of stores since. (<a title=\"UK Video Game Retailer GAME to Close Remaining Standalone Stores\" href=\"https:\/\/www.vgchartz.com\/article\/466928\/uk-video-game-retailer-game-to-close-remaining-standalone-stores\/?utm_source=chatgpt.com\">VGChartz<\/a>)<\/li>\n<li>Headquarters shut in 2025 and staff numbers were reduced. (<a title=\"UK retailer Game is closing its remaining standalone stores, after entering administration | VGC\" href=\"https:\/\/www.videogameschronicle.com\/news\/uk-retailer-game-is-closing-its-remaining-standalone-stores-after-entering-administration\/?utm_source=chatgpt.com\">VGC<\/a>)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3_Business_model_change\"><\/span>3) Business model change<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Frasers integrated GAME into its wider retail ecosystem \u2014 concessions instead of dedicated shops. (<a title=\"UK Video Game Retailer GAME to Close Remaining Standalone Stores\" href=\"https:\/\/www.vgchartz.com\/article\/466928\/uk-video-game-retailer-game-to-close-remaining-standalone-stores\/?utm_source=chatgpt.com\">VGChartz<\/a>)<\/li>\n<li>Pre-owned games and trade-ins were phased out as physical retail shrank. (<a title=\"Retailer GAME Is Officially Ending Physical Trade-Ins (UK) | Nintendo Life\" href=\"https:\/\/www.nintendolife.com\/news\/2024\/01\/retailer-game-is-officially-ending-physical-trade-ins-uk?utm_source=chatgpt.com\">Nintendo Life<\/a>)<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Historical_context\"><\/span>Historical context<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Founded in <strong>1990<\/strong>, expanded across multiple countries and bought competitor Gamestation in 2006. (<a title=\"GAME to shut down all UK standalone stores this year\" href=\"https:\/\/www.nme.com\/news\/gaming-news\/game-to-shut-down-all-uk-standalone-stores-this-year-3927496?utm_source=chatgpt.com\">NME<\/a>)<\/li>\n<li>Once had hundreds of UK stores and was a staple of high streets. (<a title=\"Nostalgic 90s high street chain to shut ALL its standalone stores in UK as it faces collapse\" href=\"https:\/\/www.thesun.co.uk\/money\/38097385\/nostalgic-high-street-chain-shuts-uk-stores-collapse\/?utm_source=chatgpt.com\">The Sun<\/a>)<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"What_it_means\"><\/span>What it means<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>The UK will effectively <strong>lose its last dedicated nationwide video-game store chain<\/strong>. (<a title=\"GAME to shut down all UK standalone stores this year\" href=\"https:\/\/www.nme.com\/news\/gaming-news\/game-to-shut-down-all-uk-standalone-stores-this-year-3927496?utm_source=chatgpt.com\">NME<\/a>)<\/li>\n<li>Physical game retail is shifting to:\n<ul>\n<li>online ordering<\/li>\n<li>multi-category stores<\/li>\n<li>collector editions rather than everyday purchases<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Bottom_line\"><\/span>Bottom line<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>GAME isn\u2019t completely disappearing \u2014 but its identity is changing.<br \/>\n<strong>2026 marks the end of the classic specialist gaming shop era in the UK high street<\/strong>, replaced by online sales and concession-style retail within larger chains.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"UK_Video_Game_Retailer_GAME_to_Close_All_Remaining_Standalone_Stores_%E2%80%94_Case_Studies_Comments\"><\/span>UK Video Game Retailer GAME to Close All Remaining Standalone Stores \u2014 Case Studies &amp; Comments<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The decision by <strong>Frasers Group (owner of GAME)<\/strong> to shut down all remaining standalone GAME stores in the UK marks the end of a decades-old high-street gaming retail era. The brand will not disappear entirely \u2014 instead, GAME becomes a <em>concession brand<\/em> inside Sports Direct, House of Fraser, and online channels \u2014 but its traditional dedicated shop model is effectively over.<\/p>\n<p>Below are industry case studies and expert commentary explaining <strong>why this happened, what it means, and what comes next.<\/strong><\/p>\n<hr \/>\n<h1><span class=\"ez-toc-section\" id=\"_Case_Studies\"><\/span>\u00a0Case Studies<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<h2><span class=\"ez-toc-section\" id=\"1_Physical_Games_Retail_vs_Digital_Downloads\"><\/span>1) Physical Games Retail vs Digital Downloads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"What_Happened\"><\/span>What Happened<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Over the past decade, console makers (Sony, Microsoft, Nintendo) shifted heavily toward digital storefronts:<\/p>\n<ul>\n<li>PlayStation Store<\/li>\n<li>Xbox Marketplace<\/li>\n<li>Nintendo eShop<\/li>\n<\/ul>\n<p>Many modern consoles even launched <strong>digital-only editions<\/strong> (PS5 Digital Edition, Xbox Series S).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Impact_on_GAME\"><\/span>Impact on GAME<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Physical retail relies on:<\/p>\n<ul>\n<li>Disc sales<\/li>\n<li>Pre-orders<\/li>\n<li>Trade-ins<\/li>\n<\/ul>\n<p>But digital distribution removed all three revenue pillars.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Evidence_From_Market_Behavior\"><\/span>Evidence From Market Behavior<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Gamers increasingly:<\/p>\n<ul>\n<li>Buy games instantly online<\/li>\n<li>Download updates instead of swapping discs<\/li>\n<li>Subscribe to services (Game Pass, PS Plus)<\/li>\n<\/ul>\n<p>Result: Foot traffic collapsed.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Outcome\"><\/span>Outcome<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>GAME stores gradually transformed into:<\/p>\n<ul>\n<li>Merch shops<\/li>\n<li>Toy retailers<\/li>\n<li>Collectible sellers<\/li>\n<\/ul>\n<p>Instead of game retailers \u2014 a sign the core model was already broken.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"2_Amazon_Supermarkets_Price_Wars\"><\/span>2) Amazon, Supermarkets &amp; Price Wars<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"What_Happened-2\"><\/span>What Happened<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Large retailers undercut GAME\u2019s prices:<\/p>\n<table>\n<thead>\n<tr>\n<th>Competitor<\/th>\n<th>Advantage<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Amazon<\/td>\n<td>Lowest pricing + delivery<\/td>\n<\/tr>\n<tr>\n<td>Argos<\/td>\n<td>Same-day pickup<\/td>\n<\/tr>\n<tr>\n<td>Supermarkets (Tesco\/Asda)<\/td>\n<td>Loss-leader pricing<\/td>\n<\/tr>\n<tr>\n<td>CeX<\/td>\n<td>Cheaper second-hand games<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span class=\"ez-toc-section\" id=\"Why_GAME_Couldnt_Compete\"><\/span>Why GAME Couldn\u2019t Compete<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>GAME depended on high-margin sales and pre-owned trade-ins \u2014 but:<\/p>\n<ul>\n<li>Supermarkets sold games below profit<\/li>\n<li>Amazon eliminated impulse store visits<\/li>\n<li>CeX dominated the resale market<\/li>\n<\/ul>\n<p>GAME became the <strong>most expensive place to buy games<\/strong>, which destroyed its purpose.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"3_Frasers_Group_Retail_Strategy_Mike_Ashley_Model\"><\/span>3) Frasers Group Retail Strategy (Mike Ashley Model)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"What_Frasers_Group_Does\"><\/span>What Frasers Group Does<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Frasers specializes in converting brands into concessions inside larger stores:<\/p>\n<ul>\n<li>Evans Cycles<\/li>\n<li>USC<\/li>\n<li>Jack Wills<\/li>\n<li>GAME<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Strategy_Logic\"><\/span>Strategy Logic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Instead of paying:<\/p>\n<ul>\n<li>Rent<\/li>\n<li>Staff<\/li>\n<li>Utilities<\/li>\n<\/ul>\n<p>They embed GAME counters inside Sports Direct.<\/p>\n<p>This turns gaming retail into a <strong>low-cost accessory category<\/strong> instead of a standalone business.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Outcome-2\"><\/span>Outcome<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>GAME becomes:<\/p>\n<blockquote><p>A department, not a destination.<\/p><\/blockquote>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"4_Collapse_of_the_Trade-In_Economy\"><\/span>4) Collapse of the Trade-In Economy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>GAME\u2019s historic advantage was used games:<\/p>\n<ul>\n<li>Buy used cheap<\/li>\n<li>Sell used high margin<\/li>\n<\/ul>\n<p>Digital downloads killed resale entirely.<\/p>\n<p>No disc \u2192 No trade-in \u2192 No profit engine.<\/p>\n<p>This single shift arguably mattered more than online competition.<\/p>\n<hr \/>\n<h1><span class=\"ez-toc-section\" id=\"_Industry_Commentary\"><\/span>\u00a0Industry Commentary<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<h2><span class=\"ez-toc-section\" id=\"Retail_Analysts\"><\/span>Retail Analysts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Analysts view this not as a failure of GAME \u2014 but the <strong>final phase of a global trend<\/strong>:<\/p>\n<blockquote><p>Music stores \u2192 DVD stores \u2192 Game stores<\/p><\/blockquote>\n<p>Physical entertainment retail disappears once content becomes downloadable.<\/p>\n<p>GAME survived longer only because consoles delayed full digital adoption.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Gamer_Community_Reactions\"><\/span>Gamer Community Reactions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>(Representative Reddit sentiment)<\/p>\n<blockquote><p>\u201cEvery time I go in it\u2019s half merchandise now.\u201d (<a title=\"UK game store GAME to close 40 shops in the UK due to \u2018challenging retail market\u2019\" href=\"https:\/\/www.reddit.com\/r\/Games\/comments\/emfy7g?utm_source=chatgpt.com\">Reddit<\/a>)<\/p><\/blockquote>\n<blockquote><p>\u201cThey\u2019ve all moved into a corner of Sports Direct.\u201d (<a title=\"Are there any dedicated GAME stores left? (as in, not part of House of Fraser or Sports Direct).\" href=\"https:\/\/www.reddit.com\/\/r\/AskUK\/comments\/1mr2vze\/are_there_any_dedicated_game_stores_left_as_in\/?utm_source=chatgpt.com\">Reddit<\/a>)<\/p><\/blockquote>\n<p>Common opinions:<\/p>\n<ul>\n<li>Nostalgia for midnight launches<\/li>\n<li>Stores lost identity years ago<\/li>\n<li>Collectibles replaced gaming<\/li>\n<li>Closure felt inevitable<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Business_Perspective\"><\/span>Business Perspective<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Experts say the move is rational:<\/p>\n<p><strong>Old model:<\/strong><br \/>\nHigh rent + declining sales<\/p>\n<p><strong>New model:<\/strong><br \/>\nLow cost + brand licensing + online sales<\/p>\n<p>The brand survives \u2014 only the retail format dies.<\/p>\n<hr \/>\n<h1><span class=\"ez-toc-section\" id=\"_What_This_Means_for_the_Gaming_Industry\"><\/span>\u00a0What This Means for the Gaming Industry<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<h2><span class=\"ez-toc-section\" id=\"Short-Term_Effects\"><\/span>Short-Term Effects<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Fewer places to buy physical games<\/li>\n<li>More online purchases<\/li>\n<li>More subscription gaming<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Long-Term_Effects\"><\/span>Long-Term Effects<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Gaming retail becomes:<\/p>\n<table>\n<thead>\n<tr>\n<th>Category<\/th>\n<th>Future<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Physical discs<\/td>\n<td>Collector niche<\/td>\n<\/tr>\n<tr>\n<td>Stores<\/td>\n<td>Experience hubs or events only<\/td>\n<\/tr>\n<tr>\n<td>Subscriptions<\/td>\n<td>Main distribution<\/td>\n<\/tr>\n<tr>\n<td>Cloud gaming<\/td>\n<td>Next disruption<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr \/>\n<h1><span class=\"ez-toc-section\" id=\"_Final_Insight\"><\/span>\u00a0Final Insight<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>GAME didn\u2019t collapse suddenly \u2014 it <strong>slowly transitioned from retailer \u2192 merchandise store \u2192 concession counter \u2192 brand label<\/strong>.<\/p>\n<p>The closure of standalone stores is simply the final step.<\/p>\n<p><strong>This is not the death of GAME \u2014 it\u2019s the death of physical gaming retail as a primary business model.<\/strong><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Full details GAME, the long-running British video-game retail chain, is set to close all remaining standalone high-street stores in the UK in 2026, effectively ending&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,6],"tags":[],"class_list":["post-991095","post","type-post","status-publish","format-standard","hentry","category-gb-news","category-uk-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UK Video Game Retailer GAME to Close All Remaining Standalone Stores - UK News &amp; Updates<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UK Video Game Retailer GAME to Close All Remaining Standalone Stores - UK News &amp; Updates\" \/>\n<meta property=\"og:description\" content=\"Full details GAME, the long-running British video-game retail chain, is set to close all remaining standalone high-street stores in the UK in 2026, effectively ending...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/\" \/>\n<meta property=\"og:site_name\" content=\"UK News &amp; Updates\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-05T14:11:36+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/ukpostcode.org\/content\/#\/schema\/person\/5529805dee92503827c0c27ed13d55a3\"},\"headline\":\"UK Video Game Retailer GAME to Close All Remaining Standalone Stores\",\"datePublished\":\"2026-02-05T14:11:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/\"},\"wordCount\":934,\"publisher\":{\"@id\":\"https:\/\/ukpostcode.org\/content\/#organization\"},\"articleSection\":[\"GB News\",\"UK News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/\",\"url\":\"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/\",\"name\":\"UK Video Game Retailer GAME to Close All Remaining Standalone Stores - UK News &amp; Updates\",\"isPartOf\":{\"@id\":\"https:\/\/ukpostcode.org\/content\/#website\"},\"datePublished\":\"2026-02-05T14:11:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ukpostcode.org\/content\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"UK Video Game Retailer GAME to Close All Remaining Standalone Stores\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ukpostcode.org\/content\/#website\",\"url\":\"https:\/\/ukpostcode.org\/content\/\",\"name\":\"UK News &amp; Updates\",\"description\":\"UK Post Code\",\"publisher\":{\"@id\":\"https:\/\/ukpostcode.org\/content\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ukpostcode.org\/content\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ukpostcode.org\/content\/#organization\",\"name\":\"UK News &amp; Updates\",\"url\":\"https:\/\/ukpostcode.org\/content\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ukpostcode.org\/content\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ukpostcode.org\/content\/wp-content\/uploads\/2023\/09\/cropped-uk-logo-1.png\",\"contentUrl\":\"https:\/\/ukpostcode.org\/content\/wp-content\/uploads\/2023\/09\/cropped-uk-logo-1.png\",\"width\":307,\"height\":85,\"caption\":\"UK News &amp; Updates\"},\"image\":{\"@id\":\"https:\/\/ukpostcode.org\/content\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/ukpostcode.org\/content\/#\/schema\/person\/5529805dee92503827c0c27ed13d55a3\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ukpostcode.org\/content\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6aac6e3af4be1d6689e924bbaccd84fc0cc6c5f6680490dc6f0a1f09b87d57f1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6aac6e3af4be1d6689e924bbaccd84fc0cc6c5f6680490dc6f0a1f09b87d57f1?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/ukpostcode.org\/content\"],\"url\":\"https:\/\/ukpostcode.org\/content\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"UK Video Game Retailer GAME to Close All Remaining Standalone Stores - UK News &amp; Updates","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/","og_locale":"en_US","og_type":"article","og_title":"UK Video Game Retailer GAME to Close All Remaining Standalone Stores - UK News &amp; Updates","og_description":"Full details GAME, the long-running British video-game retail chain, is set to close all remaining standalone high-street stores in the UK in 2026, effectively ending...","og_url":"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/","og_site_name":"UK News &amp; Updates","article_published_time":"2026-02-05T14:11:36+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/#article","isPartOf":{"@id":"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/"},"author":{"name":"admin","@id":"https:\/\/ukpostcode.org\/content\/#\/schema\/person\/5529805dee92503827c0c27ed13d55a3"},"headline":"UK Video Game Retailer GAME to Close All Remaining Standalone Stores","datePublished":"2026-02-05T14:11:36+00:00","mainEntityOfPage":{"@id":"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/"},"wordCount":934,"publisher":{"@id":"https:\/\/ukpostcode.org\/content\/#organization"},"articleSection":["GB News","UK News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/","url":"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/","name":"UK Video Game Retailer GAME to Close All Remaining Standalone Stores - UK News &amp; Updates","isPartOf":{"@id":"https:\/\/ukpostcode.org\/content\/#website"},"datePublished":"2026-02-05T14:11:36+00:00","breadcrumb":{"@id":"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ukpostcode.org\/content\/uk-video-game-retailer-game-to-close-all-remaining-standalone-stores\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ukpostcode.org\/content\/"},{"@type":"ListItem","position":2,"name":"UK Video Game Retailer GAME to Close All Remaining Standalone Stores"}]},{"@type":"WebSite","@id":"https:\/\/ukpostcode.org\/content\/#website","url":"https:\/\/ukpostcode.org\/content\/","name":"UK News &amp; Updates","description":"UK Post Code","publisher":{"@id":"https:\/\/ukpostcode.org\/content\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ukpostcode.org\/content\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ukpostcode.org\/content\/#organization","name":"UK News &amp; Updates","url":"https:\/\/ukpostcode.org\/content\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ukpostcode.org\/content\/#\/schema\/logo\/image\/","url":"https:\/\/ukpostcode.org\/content\/wp-content\/uploads\/2023\/09\/cropped-uk-logo-1.png","contentUrl":"https:\/\/ukpostcode.org\/content\/wp-content\/uploads\/2023\/09\/cropped-uk-logo-1.png","width":307,"height":85,"caption":"UK News &amp; Updates"},"image":{"@id":"https:\/\/ukpostcode.org\/content\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ukpostcode.org\/content\/#\/schema\/person\/5529805dee92503827c0c27ed13d55a3","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ukpostcode.org\/content\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6aac6e3af4be1d6689e924bbaccd84fc0cc6c5f6680490dc6f0a1f09b87d57f1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6aac6e3af4be1d6689e924bbaccd84fc0cc6c5f6680490dc6f0a1f09b87d57f1?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/ukpostcode.org\/content"],"url":"https:\/\/ukpostcode.org\/content\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/ukpostcode.org\/content\/wp-json\/wp\/v2\/posts\/991095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ukpostcode.org\/content\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ukpostcode.org\/content\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ukpostcode.org\/content\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ukpostcode.org\/content\/wp-json\/wp\/v2\/comments?post=991095"}],"version-history":[{"count":1,"href":"https:\/\/ukpostcode.org\/content\/wp-json\/wp\/v2\/posts\/991095\/revisions"}],"predecessor-version":[{"id":991096,"href":"https:\/\/ukpostcode.org\/content\/wp-json\/wp\/v2\/posts\/991095\/revisions\/991096"}],"wp:attachment":[{"href":"https:\/\/ukpostcode.org\/content\/wp-json\/wp\/v2\/media?parent=991095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ukpostcode.org\/content\/wp-json\/wp\/v2\/categories?post=991095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ukpostcode.org\/content\/wp-json\/wp\/v2\/tags?post=991095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}