{"id":973482,"date":"2025-11-21T13:13:37","date_gmt":"2025-11-21T13:13:37","guid":{"rendered":"https:\/\/ukpostcode.org\/content\/?p=973482"},"modified":"2025-11-21T13:13:37","modified_gmt":"2025-11-21T13:13:37","slug":"uks-dcms-releases-voluntary-code-of-conduct-for-prize-draw-operators","status":"publish","type":"post","link":"https:\/\/ukpostcode.org\/content\/uks-dcms-releases-voluntary-code-of-conduct-for-prize-draw-operators\/","title":{"rendered":"UK\u2019s DCMS Releases Voluntary Code of Conduct for Prize Draw Operators"},"content":{"rendered":"<p>&nbsp;<\/p>\n<hr \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ukpostcode.org\/content\/uks-dcms-releases-voluntary-code-of-conduct-for-prize-draw-operators\/#What_the_Code_Is_Why_It_Was_Introduced\" title=\"What the Code Is &amp; Why It Was Introduced\">What the Code Is &amp; Why It Was Introduced<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ukpostcode.org\/content\/uks-dcms-releases-voluntary-code-of-conduct-for-prize-draw-operators\/#Key_Requirements_in_the_Code\" title=\"Key Requirements in the Code\">Key Requirements in the Code<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ukpostcode.org\/content\/uks-dcms-releases-voluntary-code-of-conduct-for-prize-draw-operators\/#Implementation_Signatories\" title=\"Implementation &amp; Signatories\">Implementation &amp; Signatories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ukpostcode.org\/content\/uks-dcms-releases-voluntary-code-of-conduct-for-prize-draw-operators\/#Why_This_Matters\" title=\"Why This Matters\">Why This Matters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ukpostcode.org\/content\/uks-dcms-releases-voluntary-code-of-conduct-for-prize-draw-operators\/#What_People_Are_Saying_Comments_Reactions\" title=\"What People Are Saying (Comments \/ Reactions)\">What People Are Saying (Comments \/ Reactions)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ukpostcode.org\/content\/uks-dcms-releases-voluntary-code-of-conduct-for-prize-draw-operators\/#Risks_Potential_Challenges\" title=\"Risks &amp; Potential Challenges\">Risks &amp; Potential Challenges<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ukpostcode.org\/content\/uks-dcms-releases-voluntary-code-of-conduct-for-prize-draw-operators\/#Case_Studies_Examples\" title=\"Case Studies &amp; Examples\">Case Studies &amp; Examples<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ukpostcode.org\/content\/uks-dcms-releases-voluntary-code-of-conduct-for-prize-draw-operators\/#Broader_Commentary_Risks\" title=\"Broader Commentary &amp; Risks\">Broader Commentary &amp; Risks<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ukpostcode.org\/content\/uks-dcms-releases-voluntary-code-of-conduct-for-prize-draw-operators\/#My_Analysis_Why_the_Code_Is_a_Significant_Step_%E2%80%94_But_Not_Perfect\" title=\"My Analysis: Why the Code Is a Significant Step \u2014 But Not Perfect\">My Analysis: Why the Code Is a Significant Step \u2014 But Not Perfect<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_the_Code_Is_Why_It_Was_Introduced\"><\/span>What the Code Is &amp; Why It Was Introduced<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>The <strong>Department for Culture, Media &amp; Sport (DCMS)<\/strong> published a <em>Voluntary Code of Good Practice<\/em> for prize\u2011draw operators on <strong>20 November 2025<\/strong>. (<a title=\"Voluntary Code of Good Practice for Prize Draw Operators - GOV.UK\" href=\"https:\/\/www.gov.uk\/government\/publications\/voluntary-code-of-good-practice-for-prize-draw-operators?utm_source=chatgpt.com\">GOV.UK<\/a>)<\/li>\n<li>It targets \u201cprize draws and competitions \u2026 where the outcome is determined by chance\u201d and there is <strong>both a paid entry route and a free entry route<\/strong>. (<a title=\"Voluntary Code of Good Practice for Prize Draw Operators - GOV.UK\" href=\"https:\/\/www.gov.uk\/government\/publications\/voluntary-code-of-good-practice-for-prize-draw-operators\/voluntary-code-of-good-practice-for-prize-draw-operators?utm_source=chatgpt.com\">GOV.UK<\/a>)<\/li>\n<li>Prize draws like these are <strong>not licensed under the Gambling Act 2005<\/strong>, because of the free-entry option. (<a title=\"Big win for players as Government launches Voluntary Code for Prize Draw Operators - GOV.UK\" href=\"https:\/\/www.gov.uk\/government\/news\/big-win-for-players-as-government-launches-voluntary-code-for-prize-draw-operators?utm_source=chatgpt.com\">GOV.UK<\/a>)<\/li>\n<li>According to DCMS, the UK prize\u2011draw market is big: ~<strong>\u00a31.3\u202fbillion<\/strong> annually, ~<strong>7.4 million adults<\/strong> participate, and there are 400+ operators. (<a title=\"Voluntary Code of Good Practice for Prize Draw Operators - GOV.UK\" href=\"https:\/\/www.gov.uk\/government\/publications\/voluntary-code-of-good-practice-for-prize-draw-operators\/voluntary-code-of-good-practice-for-prize-draw-operators?utm_source=chatgpt.com\">GOV.UK<\/a>)<\/li>\n<li>DCMS says the code aims to <strong>raise standards<\/strong>: enhance player protection, increase transparency, and improve accountability of operators. (<a title=\"Big win for players as Government launches Voluntary Code for Prize Draw Operators - GOV.UK\" href=\"https:\/\/www.gov.uk\/government\/news\/big-win-for-players-as-government-launches-voluntary-code-for-prize-draw-operators?utm_source=chatgpt.com\">GOV.UK<\/a>)<\/li>\n<li>While it\u2019s <em>voluntary<\/em>, DCMS warns that if the code doesn\u2019t solve key issues, \u201cfurther action\u201d (potentially regulation) could follow. (<a title=\"What is the Voluntary Code of Good Practice for Prize Draws? | Article | Chambers and Partners\" href=\"https:\/\/chambers.com\/articles\/what-is-the-voluntary-code-of-good-practice-for-prize-draws?utm_source=chatgpt.com\">Chambers<\/a>)<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Key_Requirements_in_the_Code\"><\/span>Key Requirements in the Code<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here are the main rules and recommendations the code sets out for prize\u2011draw operators:<\/p>\n<ol>\n<li><strong>Player Protections<\/strong>\n<ul>\n<li>Operators should restrict entry to adults (18+), with \u201creasonable\u201d age verification. (<a title=\"Voluntary Code of Good Practice for Prize Draw Operators - GOV.UK\" href=\"https:\/\/www.gov.uk\/government\/publications\/voluntary-code-of-good-practice-for-prize-draw-operators\/voluntary-code-of-good-practice-for-prize-draw-operators?utm_source=chatgpt.com\">GOV.UK<\/a>)<\/li>\n<li>There must be a clear complaints \/ dispute\u2011resolution process. (<a title=\"Voluntary Code of Good Practice for Prize Draw Operators - GOV.UK\" href=\"https:\/\/www.gov.uk\/government\/publications\/voluntary-code-of-good-practice-for-prize-draw-operators\/voluntary-code-of-good-practice-for-prize-draw-operators?utm_source=chatgpt.com\">GOV.UK<\/a>)<\/li>\n<li>Credit card spending is limited: max <strong>\u00a3250\/month<\/strong> per player. For <em>instant\u2011win<\/em> draws, <strong>no credit card payments<\/strong> allowed at all. (<a title=\"Voluntary Code of Good Practice for Prize Draw Operators - GOV.UK\" href=\"https:\/\/www.gov.uk\/government\/publications\/voluntary-code-of-good-practice-for-prize-draw-operators\/voluntary-code-of-good-practice-for-prize-draw-operators?utm_source=chatgpt.com\">GOV.UK<\/a>)<\/li>\n<li>Operators should set sensible spend\u2011limits for players (or let players choose their own, even \u00a30) and allow players to suspend or close accounts. (<a title=\"Cracking the Code \u2013 DCMS Publishes Voluntary Code of Good Practice for Prize Draw Operators, Henry Sealy, Elizabeth Dunn, Andy Danson\" href=\"https:\/\/mediawrites.twobirds.com\/post\/102lvf6\/cracking-the-code-dcms-publishes-voluntary-code-of-good-practice-for-prize-draw?utm_source=chatgpt.com\">Passle<\/a>)<\/li>\n<li>Systems should exist to <strong>monitor player behaviour<\/strong> for harm (e.g., spending patterns, distress), and intervene if needed. (<a title=\"Voluntary Code of Good Practice for Prize Draw Operators - GOV.UK\" href=\"https:\/\/www.gov.uk\/government\/publications\/voluntary-code-of-good-practice-for-prize-draw-operators\/voluntary-code-of-good-practice-for-prize-draw-operators?utm_source=chatgpt.com\">GOV.UK<\/a>)<\/li>\n<li>When risks are detected, operators should signpost help: e.g., Citizens Advice, Money Advice Trust, Samaritans, Mind, etc. (<a title=\"Voluntary Code of Good Practice for Prize Draw Operators - GOV.UK\" href=\"https:\/\/www.gov.uk\/government\/publications\/voluntary-code-of-good-practice-for-prize-draw-operators\/voluntary-code-of-good-practice-for-prize-draw-operators?utm_source=chatgpt.com\">GOV.UK<\/a>)<\/li>\n<li>For \u201cinstant win\u201d draws, operators should make sure paid and free entry routes are <em>equivalent<\/em> in how they work, and clearly explain the free\u2011entry route. (<a title=\"UK\u2019s DCMS publishes voluntary code of conduct for prize draws\" href=\"https:\/\/igamingbusiness.com\/legal-compliance\/dcms-voluntary-code-prize-draws\/?utm_source=chatgpt.com\">iGB<\/a>)<\/li>\n<li>Operators should not run too many instant\u2011win draws compared to their overall competitions. (<a title=\"Voluntary Code of Good Practice for Prize Draw Operators - GOV.UK\" href=\"https:\/\/www.gov.uk\/government\/publications\/voluntary-code-of-good-practice-for-prize-draw-operators\/voluntary-code-of-good-practice-for-prize-draw-operators?utm_source=chatgpt.com\">GOV.UK<\/a>)<\/li>\n<li>Marketing must comply with existing advertising codes (CAP and BCAP) and be socially responsible; they should not target minors or suggest that draws are a way to escape financial problems. (<a title=\"Voluntary Code of Good Practice for Prize Draw Operators - GOV.UK\" href=\"https:\/\/www.gov.uk\/government\/publications\/voluntary-code-of-good-practice-for-prize-draw-operators\/voluntary-code-of-good-practice-for-prize-draw-operators?utm_source=chatgpt.com\">GOV.UK<\/a>)<\/li>\n<\/ul>\n<\/li>\n<li><strong>Transparency<\/strong>\n<ul>\n<li>Operators must clearly explain how each draw works, including rules, how the prize is awarded. (<a title=\"Voluntary Code of Good Practice for Prize Draw Operators - GOV.UK\" href=\"https:\/\/www.gov.uk\/government\/publications\/voluntary-code-of-good-practice-for-prize-draw-operators\/voluntary-code-of-good-practice-for-prize-draw-operators?utm_source=chatgpt.com\">GOV.UK<\/a>)<\/li>\n<li>The draw mechanism should be fair: either independently supervised or verifiably random (e.g., audited random\u2011number generator). (<a title=\"Voluntary Code of Good Practice for Prize Draw Operators - GOV.UK\" href=\"https:\/\/www.gov.uk\/government\/publications\/voluntary-code-of-good-practice-for-prize-draw-operators\/voluntary-code-of-good-practice-for-prize-draw-operators?utm_source=chatgpt.com\">GOV.UK<\/a>)<\/li>\n<li>Before people pay, they should <em>clearly see<\/em> how to make a free entry and what it means. (<a title=\"Voluntary Code of Good Practice for Prize Draw Operators - GOV.UK\" href=\"https:\/\/www.gov.uk\/government\/publications\/voluntary-code-of-good-practice-for-prize-draw-operators\/voluntary-code-of-good-practice-for-prize-draw-operators?utm_source=chatgpt.com\">GOV.UK<\/a>)<\/li>\n<li>Operators must deliver the advertised prize (or a fair cash alternative) \u2014 they cannot reduce prize value, cancel, or change draw dates because ticket sales are low. (<a title=\"Cracking the Code \u2013 DCMS Publishes Voluntary Code of Good Practice for Prize Draw Operators, Henry Sealy, Elizabeth Dunn, Andy Danson\" href=\"https:\/\/mediawrites.twobirds.com\/post\/102lvf6\/cracking-the-code-dcms-publishes-voluntary-code-of-good-practice-for-prize-draw?utm_source=chatgpt.com\">Passle<\/a>)<\/li>\n<li>If the draw involves charity (part of proceeds go to a charity), the operator should clearly state how much goes to charity, how often, and how that is calculated. (<a title=\"Voluntary Code of Good Practice for Prize Draw Operators - GOV.UK\" href=\"https:\/\/www.gov.uk\/government\/publications\/voluntary-code-of-good-practice-for-prize-draw-operators\/voluntary-code-of-good-practice-for-prize-draw-operators?utm_source=chatgpt.com\">GOV.UK<\/a>)<\/li>\n<\/ul>\n<\/li>\n<li><strong>Accountability<\/strong>\n<ul>\n<li>Operators should monitor their own compliance with the code, and act quickly if there are gaps. (<a title=\"Voluntary Code of Good Practice for Prize Draw Operators - GOV.UK\" href=\"https:\/\/www.gov.uk\/government\/publications\/voluntary-code-of-good-practice-for-prize-draw-operators\/voluntary-code-of-good-practice-for-prize-draw-operators?utm_source=chatgpt.com\">GOV.UK<\/a>)<\/li>\n<li>They must make sure third-parties they work with (like affiliates or technology partners) also follow the code. (<a title=\"Cracking the Code \u2013 DCMS Publishes Voluntary Code of Good Practice for Prize Draw Operators, Henry Sealy, Elizabeth Dunn, Andy Danson\" href=\"https:\/\/mediawrites.twobirds.com\/post\/102lvf6\/cracking-the-code-dcms-publishes-voluntary-code-of-good-practice-for-prize-draw?utm_source=chatgpt.com\">Passle<\/a>)<\/li>\n<li>Operators should cooperate across the sector\u2014share best practices, especially around player protection and transparency. (<a title=\"Voluntary Code of Good Practice for Prize Draw Operators - GOV.UK\" href=\"https:\/\/www.gov.uk\/government\/publications\/voluntary-code-of-good-practice-for-prize-draw-operators\/voluntary-code-of-good-practice-for-prize-draw-operators?utm_source=chatgpt.com\">GOV.UK<\/a>)<\/li>\n<li>They should <strong>publish<\/strong> on their websites what protections and measures they have in place to meet this code. (<a title=\"UK\u2019s DCMS publishes voluntary code of conduct for prize draws\" href=\"https:\/\/igamingbusiness.com\/legal-compliance\/dcms-voluntary-code-prize-draws\/?utm_source=chatgpt.com\">iGB<\/a>)<\/li>\n<li>DCMS expects to <strong>review the code<\/strong> periodically, potentially delegate oversight to an industry trade body, and may revise the code after consultation. (<a title=\"Voluntary Code of Good Practice for Prize Draw Operators - GOV.UK\" href=\"https:\/\/www.gov.uk\/government\/publications\/voluntary-code-of-good-practice-for-prize-draw-operators\/voluntary-code-of-good-practice-for-prize-draw-operators?utm_source=chatgpt.com\">GOV.UK<\/a>)<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Implementation_Signatories\"><\/span>Implementation &amp; Signatories<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Operators that sign up have until <strong>20 May 2026<\/strong> to fully implement the code. (<a title=\"Voluntary Code of Good Practice for Prize Draw Operators - GOV.UK\" href=\"https:\/\/www.gov.uk\/government\/publications\/voluntary-code-of-good-practice-for-prize-draw-operators?utm_source=chatgpt.com\">GOV.UK<\/a>)<\/li>\n<li>New signatories after that date must comply from the moment they join. (<a title=\"What is the Voluntary Code of Good Practice for Prize Draws? | Article | Chambers and Partners\" href=\"https:\/\/chambers.com\/articles\/what-is-the-voluntary-code-of-good-practice-for-prize-draws?utm_source=chatgpt.com\">Chambers<\/a>)<\/li>\n<li>There is a list of initial operators who have signed on: includes <strong>Omaze<\/strong>, <strong>BOTB<\/strong>, <strong>Daymade<\/strong>, <strong>Dream Car Giveaways<\/strong>, <strong>Raffle House<\/strong>, <strong>Elite Competitions<\/strong>, and more. (<a title=\"Voluntary Code of Good Practice for Prize Draw Operators - GOV.UK\" href=\"https:\/\/www.gov.uk\/government\/publications\/voluntary-code-of-good-practice-for-prize-draw-operators\/voluntary-code-of-good-practice-for-prize-draw-operators?utm_source=chatgpt.com\">GOV.UK<\/a>)<\/li>\n<li>Non-operator organisations (like web developers) can also sign and are expected to promote compliance. (<a title=\"Voluntary Code of Good Practice for Prize Draw Operators - GOV.UK\" href=\"https:\/\/www.gov.uk\/government\/publications\/voluntary-code-of-good-practice-for-prize-draw-operators\/voluntary-code-of-good-practice-for-prize-draw-operators?utm_source=chatgpt.com\">GOV.UK<\/a>)<\/li>\n<li>DCMS will oversee compliance initially, though they may delegate that to an industry trade body later. (<a title=\"UK\u2019s DCMS publishes voluntary code of conduct for prize draws\" href=\"https:\/\/igamingbusiness.com\/legal-compliance\/dcms-voluntary-code-prize-draws\/?utm_source=chatgpt.com\">iGB<\/a>)<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Why_This_Matters\"><\/span>Why This Matters<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Prize draws are <strong>widespread but lightly regulated<\/strong>: because they include a free\u2011entry route, they don\u2019t need a gambling licence. (<a title=\"Written statements - Written questions, answers and statements - UK Parliament\" href=\"https:\/\/questions-statements.parliament.uk\/written-statements\/detail\/2025-06-26\/hcws742?utm_source=chatgpt.com\">UK Parliament<\/a>)<\/li>\n<li>But research commissioned by DCMS (2023) found that <strong>people who experience gambling harm<\/strong> often participate in these draws more frequently and spend more. (<a title=\"Voluntary Code of Good Practice for Prize Draw Operators - GOV.UK\" href=\"https:\/\/www.gov.uk\/government\/publications\/voluntary-code-of-good-practice-for-prize-draw-operators\/voluntary-code-of-good-practice-for-prize-draw-operators?utm_source=chatgpt.com\">GOV.UK<\/a>)<\/li>\n<li>By introducing this code, the government is trying to <strong>pre-empt more serious problems<\/strong> (like gambling-related harm) while avoiding heavy-handed regulation\u2014at least for now. (<a title=\"Cracking the Code \u2013 DCMS Publishes Voluntary Code of Good Practice for Prize Draw Operators, Henry Sealy, Elizabeth Dunn, Andy Danson\" href=\"https:\/\/mediawrites.twobirds.com\/post\/102lvf6\/cracking-the-code-dcms-publishes-voluntary-code-of-good-practice-for-prize-draw?utm_source=chatgpt.com\">Passle<\/a>)<\/li>\n<li>If the voluntary code is <em>not effective<\/em>, DCMS has said it may push for <strong>legislation<\/strong>. (<a title=\"What is the Voluntary Code of Good Practice for Prize Draws? | Article | Chambers and Partners\" href=\"https:\/\/chambers.com\/articles\/what-is-the-voluntary-code-of-good-practice-for-prize-draws?utm_source=chatgpt.com\">Chambers<\/a>)<\/li>\n<li>For consumers, the code means <strong>better protections<\/strong> (spend limits, age checks, complaint processes) and clearer information on how draws work.<\/li>\n<li>For the sector, compliance could become a <strong>&#8220;trust badge&#8221;<\/strong>, helping reputable operators distinguish themselves. But it also means operational costs: implementing monitoring systems, managing compliance, reporting, etc.<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"What_People_Are_Saying_Comments_Reactions\"><\/span>What People Are Saying (Comments \/ Reactions)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Baroness Twycross (Gambling Minister)<\/strong>: \u201cMillions of people enjoy entering prize draw competitions \u2026 and they should be confident that reasonable protections are in place.\u201d (<a title=\"Big win for players as Government launches Voluntary Code for Prize Draw Operators - GOV.UK\" href=\"https:\/\/www.gov.uk\/government\/news\/big-win-for-players-as-government-launches-voluntary-code-for-prize-draw-operators?utm_source=chatgpt.com\">GOV.UK<\/a>)<\/li>\n<li><strong>James Oakes (President, Omaze)<\/strong>: Omaze is proud to be a founding signatory. He supports the code, saying their company \u201chas consistently set industry\u2011leading customer safeguards\u201d while raising huge sums for charity. (<a title=\"Omaze signs up to government\u2019s voluntary code for prize draw operators\" href=\"https:\/\/www.civilsociety.co.uk\/news\/omaze-signs-up-to-government-voluntary-code-for-prize-draw-operators.html?utm_source=chatgpt.com\">civilsociety.co.uk<\/a>)<\/li>\n<li><strong>Legal \/ Regulatory Experts<\/strong> (e.g., from law firms): They note that while the code isn\u2019t legally binding, it\u2019s a <em>significant step<\/em>. It could raise the bar for consumer trust, and if enough operators join, it might reduce the push for stricter regulation. (<a title=\"Cracking the Code \u2013 DCMS Publishes Voluntary Code of Good Practice for Prize Draw Operators, Henry Sealy, Elizabeth Dunn, Andy Danson\" href=\"https:\/\/mediawrites.twobirds.com\/post\/102lvf6\/cracking-the-code-dcms-publishes-voluntary-code-of-good-practice-for-prize-draw?utm_source=chatgpt.com\">Passle<\/a>)<\/li>\n<li><strong>Consumer \/ Sector Watchdogs<\/strong>: Some welcome the code but argue that <strong>voluntary measures may not be enough<\/strong> \u2014 especially for smaller or less scrupulous operators. Moreover, bodies like the Lotteries Council have said they wanted stricter regulation instead. (<a title=\"Omaze signs up to government\u2019s voluntary code for prize draw operators\" href=\"https:\/\/www.civilsociety.co.uk\/news\/omaze-signs-up-to-government-voluntary-code-for-prize-draw-operators.html?utm_source=chatgpt.com\">civilsociety.co.uk<\/a>)<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Risks_Potential_Challenges\"><\/span>Risks &amp; Potential Challenges<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Because it&#8217;s <strong>voluntary<\/strong>, not all operators may sign up \u2192 limited reach.<\/li>\n<li>Enforcement is weak: DCMS can review and talk to operators, but there\u2019s no legal sanction under this code itself. (<a title=\"What is the Voluntary Code of Good Practice for Prize Draws? | Article | Chambers and Partners\" href=\"https:\/\/chambers.com\/articles\/what-is-the-voluntary-code-of-good-practice-for-prize-draws?utm_source=chatgpt.com\">Chambers<\/a>)<\/li>\n<li>Smaller operators may struggle to comply (especially with monitoring for harm, setting up complaints processes, verifying age, etc.).<\/li>\n<li>Transparency around free-entry routes could expose some operators: if their free routes are \u201chidden\u201d or inconvenient, that\u2019s problematic.<\/li>\n<li>If the code fails, DCMS could legislate \u2014 meaning stricter rules, possibly licensing or regulation changes.<\/li>\n<li>Good question. Here are <strong>case studies<\/strong> and commentary on the UK\u2019s new <strong>Voluntary Code of Good Practice for Prize Draw Operators<\/strong> (DCMS) \u2014 showing how different stakeholders are reacting and what the real\u2011world implications might be.<br \/>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Case_Studies_Examples\"><\/span>Case Studies &amp; Examples<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><strong>Omaze (Charity Prize Draw Operator)<\/strong>\n<ul>\n<li><strong>What They Did:<\/strong> Omaze is one of the founding signatories of the Code. (<a title=\"Big win for players as Government launches Voluntary Code for Prize Draw Operators - GOV.UK\" href=\"https:\/\/www.gov.uk\/government\/news\/big-win-for-players-as-government-launches-voluntary-code-for-prize-draw-operators?utm_source=chatgpt.com\">GOV.UK<\/a>)<\/li>\n<li><strong>Key Commitments:<\/strong> Under the Code, they must clearly explain how much of the ticket price goes to charity, publish how often they make charitable contributions, and be transparent about the mechanism. (<a title=\"Voluntary Code of Good Practice for Prize Draw Operators - GOV.UK\" href=\"https:\/\/www.gov.uk\/government\/publications\/voluntary-code-of-good-practice-for-prize-draw-operators\/voluntary-code-of-good-practice-for-prize-draw-operators?utm_source=chatgpt.com\">GOV.UK<\/a>)<\/li>\n<li><strong>Why It Matters:<\/strong> For a large charity-oriented draw business, being part of the Code helps build trust with players (and donors) because it shows they are publicly committing to high standards of transparency and fairness. Omaze\u2019s president said it demonstrates \u201cindustry\u2011leading customer safeguards.\u201d (<a title=\"Big win for players as Government launches Voluntary Code for Prize Draw Operators - GOV.UK\" href=\"https:\/\/www.gov.uk\/government\/news\/big-win-for-players-as-government-launches-voluntary-code-for-prize-draw-operators?utm_source=chatgpt.com\">GOV.UK<\/a>)<\/li>\n<\/ul>\n<\/li>\n<li><strong>UKCPSA (Certification \/ Trade Body for Prize Draws)<\/strong>\n<ul>\n<li><strong>Perspective:<\/strong> The UKCPSA (UK Competition &amp; Prize\u2011draws Sector Association) supports the Code. (<a title=\"UK Government Draft Voluntary Code for UK Prize Draw Operators\" href=\"https:\/\/www.ukcpsa.com\/post\/uk-government-draft-voluntary-code-for-uk-prize-draw-operators?utm_source=chatgpt.com\">UKCPSA<\/a>)<\/li>\n<li><strong>Role:<\/strong> They want to use the Code to certify members, helping ensure operators meet high standards and signaling to consumers which draws are \u201csafe\u201d or trustworthy. (<a title=\"UK Government Draft Voluntary Code for UK Prize Draw Operators\" href=\"https:\/\/www.ukcpsa.com\/post\/uk-government-draft-voluntary-code-for-uk-prize-draw-operators?utm_source=chatgpt.com\">UKCPSA<\/a>)<\/li>\n<li><strong>Tension Point:<\/strong> They note a tension: while the Code demands real free-entry options (so draws are fair), too generous or well\u2011publicised free routes can undermine paid entries \u2014 which helps fund the draws. (<a title=\"UK Government Draft Voluntary Code for UK Prize Draw Operators\" href=\"https:\/\/www.ukcpsa.com\/post\/uk-government-draft-voluntary-code-for-uk-prize-draw-operators?utm_source=chatgpt.com\">UKCPSA<\/a>)<\/li>\n<\/ul>\n<\/li>\n<li><strong>Lotteries Council (Skeptical \/ Critical Voice)<\/strong>\n<ul>\n<li><strong>Concern:<\/strong> The Lotteries Council argues that purely voluntary standards are not enough. (<a title=\"UK\u2019s DCMS publishes voluntary code of conduct for prize draws\" href=\"https:\/\/igamingbusiness.com\/legal-compliance\/dcms-voluntary-code-prize-draws\/?utm_source=chatgpt.com\">iGB<\/a>)<\/li>\n<li><strong>Specific Points:<\/strong> They point out that commercial prize draw operators can run massive jackpots without the same restrictions as licensed lotteries, leading to unfair competition. (<a title=\"UK\u2019s DCMS publishes voluntary code of conduct for prize draws\" href=\"https:\/\/igamingbusiness.com\/legal-compliance\/dcms-voluntary-code-prize-draws\/?utm_source=chatgpt.com\">iGB<\/a>)<\/li>\n<li><strong>Call to Action:<\/strong> They urge the government to monitor compliance carefully and consider <strong>statutory regulation<\/strong> if voluntary measures prove insufficient. (<a title=\"UK\u2019s DCMS publishes voluntary code of conduct for prize draws\" href=\"https:\/\/igamingbusiness.com\/legal-compliance\/dcms-voluntary-code-prize-draws\/?utm_source=chatgpt.com\">iGB<\/a>)<\/li>\n<\/ul>\n<\/li>\n<li><strong>Legal \/ Regulatory Experts<\/strong>\n<ul>\n<li>According to legal analysis, the Code\u2019s provisions on <strong>player protection<\/strong>, <strong>monitoring for harm<\/strong>, and <strong>spend limits<\/strong> are strong steps. (<a title=\"Cracking the Code \u2013 DCMS Publishes Voluntary Code of Good Practice for Prize Draw Operators, Henry Sealy, Elizabeth Dunn, Andy Danson\" href=\"https:\/\/mediawrites.twobirds.com\/post\/102lvf6\/cracking-the-code-dcms-publishes-voluntary-code-of-good-practice-for-prize-draw?utm_source=chatgpt.com\">Passle<\/a>)<\/li>\n<li>But they note vagueness in some terms: phrases like \u201creasonable\u201d age verification or \u201cappropriate\u201d monitoring leave room for interpretation \u2014 so how operators comply in practice could vary hugely. (<a title=\"What is the Voluntary Code of Good Practice for Prize Draws? | Article | Chambers and Partners\" href=\"https:\/\/chambers.com\/articles\/what-is-the-voluntary-code-of-good-practice-for-prize-draws?utm_source=chatgpt.com\">Chambers<\/a>)<\/li>\n<li>The Code is not legally enforceable, but compliance could become a <strong>market signal<\/strong>: operators that sign on may gain a \u201cbadge of trust\u201d for players. (<a title=\"Cracking the Code \u2013 DCMS Publishes Voluntary Code of Good Practice for Prize Draw Operators, Henry Sealy, Elizabeth Dunn, Andy Danson\" href=\"https:\/\/mediawrites.twobirds.com\/post\/102lvf6\/cracking-the-code-dcms-publishes-voluntary-code-of-good-practice-for-prize-draw?utm_source=chatgpt.com\">Passle<\/a>)<\/li>\n<li>If adoption is weak, DCMS retains the option to <strong>legislate in the future<\/strong> \u2014 so there\u2019s a real risk for operators that don\u2019t take it seriously. (<a title=\"What is the Voluntary Code of Good Practice for Prize Draws? | Article | Chambers and Partners\" href=\"https:\/\/chambers.com\/articles\/what-is-the-voluntary-code-of-good-practice-for-prize-draws?utm_source=chatgpt.com\">Chambers<\/a>)<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Broader_Commentary_Risks\"><\/span>Broader Commentary &amp; Risks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Balance Between Protection and Operator Viability<\/strong>: Some operators worry that strict free-entry rules or spend limits could hurt their business model. As one analyst put it, the code \u201crecognises the innovation and consumer appeal of prize draw platforms while allowing the industry to demonstrate responsible self\u2011regulation.\u201d (<a title=\"Prize draw operators must \u2018take voluntary code seriously\u2019 to avoid rigid rules\" href=\"https:\/\/www.pinsentmasons.com\/en-gb\/out-law\/news\/prize-draw-operators-voluntary-code-vs-rigid-rules?utm_source=chatgpt.com\">Pinsent Masons<\/a>)<\/li>\n<li><strong>Consumer Harm is Real<\/strong>: Government\u2011commissioned research found that many prize-draw participants also gamble and that they may spend more on draws than average. (<a title=\"Voluntary Code of Good Practice for Prize Draw Operators - GOV.UK\" href=\"https:\/\/www.gov.uk\/government\/publications\/voluntary-code-of-good-practice-for-prize-draw-operators\/voluntary-code-of-good-practice-for-prize-draw-operators?utm_source=chatgpt.com\">GOV.UK<\/a>)<\/li>\n<li><strong>Transparency Issues<\/strong>: One big problem in the sector has been unclear free-entry routes. The Code requires operators to make free-entry options \u201cclearly and prominently\u201d available. (<a title=\"Voluntary Code of Good Practice for Prize Draw Operators - GOV.UK\" href=\"https:\/\/www.gov.uk\/government\/publications\/voluntary-code-of-good-practice-for-prize-draw-operators\/voluntary-code-of-good-practice-for-prize-draw-operators?utm_source=chatgpt.com\">GOV.UK<\/a>)<\/li>\n<li><strong>Accountability Without Enforcement<\/strong>: Because the Code is voluntary, there\u2019s no legal penalty if an operator breaks it. Enforcement depends on peer pressure, public transparency, and possible future regulation. (<a title=\"UK\u2019s DCMS publishes voluntary code of conduct for prize draws\" href=\"https:\/\/igamingbusiness.com\/legal-compliance\/dcms-voluntary-code-prize-draws\/?utm_source=chatgpt.com\">iGB<\/a>)<\/li>\n<li><strong>Charitable Draws<\/strong>: For draws with charitable components, the Code emphasizes how much money goes to charity and how often, promoting accountability. (<a title=\"Voluntary Code of Good Practice for Prize Draw Operators - GOV.UK\" href=\"https:\/\/www.gov.uk\/government\/publications\/voluntary-code-of-good-practice-for-prize-draw-operators\/voluntary-code-of-good-practice-for-prize-draw-operators?utm_source=chatgpt.com\">GOV.UK<\/a>)<\/li>\n<\/ul>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"My_Analysis_Why_the_Code_Is_a_Significant_Step_%E2%80%94_But_Not_Perfect\"><\/span>My Analysis: Why the Code Is a Significant Step \u2014 But Not Perfect<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Positive First Move<\/strong>: It\u2019s a pragmatic way for the government to raise standards <em>without stifling innovation<\/em>. Prize draws are popular and don\u2019t currently fall under typical gambling regulation.<\/li>\n<li><strong>Trust &amp; Reputation<\/strong>: For reputable operators, signing on builds credibility. For consumers, it could help distinguish trustworthy draws from shady ones.<\/li>\n<li><strong>Regulatory Leverage<\/strong>: The Code acts like a \u201cpolicy stick and carrot.\u201d If compliance is strong, DCMS may not need to regulate \u2014 but if it&#8217;s weak, they can step in.<\/li>\n<li><strong>Risk of Weak Compliance<\/strong>: Because it\u2019s voluntary and wording is sometimes vague, bad actors may ignore it, or implement only superficially.<\/li>\n<li><strong>Long-Term Impact<\/strong>: Success depends on how many operators sign up, how rigorously they apply the rules, and whether DCMS actually reviews and enforces \u201csoft\u201d compliance.<\/li>\n<\/ul>\n<hr \/>\n<p>&nbsp;<\/li>\n<\/ul>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; What the Code Is &amp; Why It Was Introduced The Department for Culture, Media &amp; Sport (DCMS) published a Voluntary Code of Good Practice&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,6],"tags":[],"class_list":["post-973482","post","type-post","status-publish","format-standard","hentry","category-gb-news","category-uk-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UK\u2019s DCMS Releases Voluntary Code of Conduct for Prize Draw Operators - UK News &amp; 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