{"id":946542,"date":"2025-11-01T13:26:13","date_gmt":"2025-11-01T13:26:13","guid":{"rendered":"https:\/\/ukpostcode.org\/content\/?p=946542"},"modified":"2025-11-01T13:26:13","modified_gmt":"2025-11-01T13:26:13","slug":"startups-navigating-brexits-legacy-global-expansion","status":"publish","type":"post","link":"https:\/\/ukpostcode.org\/content\/startups-navigating-brexits-legacy-global-expansion\/","title":{"rendered":"Startups Navigating Brexit\u2019s Legacy &#038; Global Expansion"},"content":{"rendered":"<p>&nbsp;<\/p>\n<hr \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ukpostcode.org\/content\/startups-navigating-brexits-legacy-global-expansion\/#What_%E2%80%9CBrexit_legacy_global_expansion%E2%80%9D_means_for_UK_startups\" title=\"What \u201cBrexit legacy + global expansion\u201d means for UK startups\">What \u201cBrexit legacy + global expansion\u201d means for UK startups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ukpostcode.org\/content\/startups-navigating-brexits-legacy-global-expansion\/#Case_Study%E2%80%AF1_Bunq_Dutch_fintech_returning_to_London\" title=\"Case Study\u202f1: Bunq (Dutch fintech returning to London)\">Case Study\u202f1: Bunq (Dutch fintech returning to London)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ukpostcode.org\/content\/startups-navigating-brexits-legacy-global-expansion\/#Case_Study%E2%80%AF2_The_Fold_UK_womens_workwear_brand\" title=\"Case Study\u202f2: The Fold (UK women\u2019s workwear brand)\">Case Study\u202f2: The Fold (UK women\u2019s workwear brand)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ukpostcode.org\/content\/startups-navigating-brexits-legacy-global-expansion\/#Case_Study%E2%80%AF3_Diversification_beyond_the_EU_%E2%80%93_illustrative_strategy\" title=\"Case Study\u202f3: Diversification beyond the EU \u2013 illustrative strategy\">Case Study\u202f3: Diversification beyond the EU \u2013 illustrative strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ukpostcode.org\/content\/startups-navigating-brexits-legacy-global-expansion\/#Comments_reflections\" title=\"Comments &amp; reflections\">Comments &amp; reflections<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ukpostcode.org\/content\/startups-navigating-brexits-legacy-global-expansion\/#_Opportunities_in_post%E2%80%91Brexit_world\" title=\"\u00a0Opportunities in post\u2011Brexit world\">\u00a0Opportunities in post\u2011Brexit world<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ukpostcode.org\/content\/startups-navigating-brexits-legacy-global-expansion\/#_Ongoing_challenges\" title=\"\u00a0Ongoing challenges\">\u00a0Ongoing challenges<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ukpostcode.org\/content\/startups-navigating-brexits-legacy-global-expansion\/#_Strategic_advice_for_startups\" title=\"\u00a0Strategic advice for startups\">\u00a0Strategic advice for startups<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ukpostcode.org\/content\/startups-navigating-brexits-legacy-global-expansion\/#Final_takeaway\" title=\"Final takeaway\">Final takeaway<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ukpostcode.org\/content\/startups-navigating-brexits-legacy-global-expansion\/#Case_Study%E2%80%AF1_The_Fold_UK_womens_workwear_brand\" title=\"Case Study\u202f1: The Fold (UK women\u2019s workwear brand)\">Case Study\u202f1: The Fold (UK women\u2019s workwear brand)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/ukpostcode.org\/content\/startups-navigating-brexits-legacy-global-expansion\/#Case_Study%E2%80%AF2_Monster_Group_UK_e%E2%80%91commerce_logistics\" title=\"Case Study\u202f2: Monster Group (UK e\u2011commerce &amp; logistics)\">Case Study\u202f2: Monster Group (UK e\u2011commerce &amp; logistics)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/ukpostcode.org\/content\/startups-navigating-brexits-legacy-global-expansion\/#Case_Study%E2%80%AF3_Chilli_Mash_UK%E2%80%93Rwanda_food_brand\" title=\"Case Study\u202f3: Chilli Mash (UK\u2013Rwanda food brand)\">Case Study\u202f3: Chilli Mash (UK\u2013Rwanda food brand)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/ukpostcode.org\/content\/startups-navigating-brexits-legacy-global-expansion\/#Commentary_What_these_cases_tell_us\" title=\"Commentary: What these cases tell us\">Commentary: What these cases tell us<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/ukpostcode.org\/content\/startups-navigating-brexits-legacy-global-expansion\/#_Strategic_lessons\" title=\"\u00a0Strategic lessons\">\u00a0Strategic lessons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/ukpostcode.org\/content\/startups-navigating-brexits-legacy-global-expansion\/#_Challenges_to_watch\" title=\"\u00a0Challenges to watch\">\u00a0Challenges to watch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/ukpostcode.org\/content\/startups-navigating-brexits-legacy-global-expansion\/#_Strategic_advice_for_founders\" title=\"\u00a0Strategic advice for founders\">\u00a0Strategic advice for founders<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/ukpostcode.org\/content\/startups-navigating-brexits-legacy-global-expansion\/#Final_summary\" title=\"Final summary\">Final summary<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_%E2%80%9CBrexit_legacy_global_expansion%E2%80%9D_means_for_UK_startups\"><\/span>What \u201cBrexit legacy + global expansion\u201d means for UK startups<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Startups in the UK face a mix of challenges and opportunities resulting from Brexit: reduced seamless access to the EU market, regulatory and talent shifts, but also a catalyst to rethink strategy, diversify markets and lean into global growth. Key dimensions:<\/p>\n<ul>\n<li><strong>Market access &amp; trade<\/strong>: Leaving the EU single market means additional customs, regulatory divergence, more paperwork for exporting\/importing. (<a title=\"From Brexit to Brexodus: The Impact on UK Startups - FasterCapital\" href=\"https:\/\/fastercapital.com\/content\/From-Brexit-to-Brexodus--The-Impact-on-UK-Startups.html?utm_source=chatgpt.com\">FasterCapital<\/a>)<\/li>\n<li><strong>Talent &amp; immigration<\/strong>: The end of free movement for EU nationals means UK startups face higher friction recruiting talent from Europe, and must rely more on global remote talent, local training, or establishing subsidiaries abroad. (<a title=\"What the Brexit means for European startups\" href=\"https:\/\/lingohub.com\/blog\/brexit-means-european-based-startups?utm_source=chatgpt.com\">lingohub.com<\/a>)<\/li>\n<li><strong>Funding &amp; investment<\/strong>: Some studies show UK startups saw <strong>less equity<\/strong> funding post\u2011referendum. For example, one paper finds UK startups receive 8\u20119.5% less equity than pre\u2011Brexit.<\/li>\n<li><strong>Regulatory &amp; operational complexity<\/strong>: Data protection divergences (UK\u202fGDPR vs EU\u202fGDPR), IP registration needing two jurisdictions, dual regulatory compliance, and increased supply\u2011chain costs are all burdens. (<a title=\"The Impact Of Brexit On UK Startups: Challenges And Opportunities For New Innovations - Startup Pill\" href=\"https:\/\/startupill.com\/the-impact-of-brexit-on-uk-startups-challenges-and-opportunities-for-new-innovations\/?utm_source=chatgpt.com\">Startup Pill<\/a>)<\/li>\n<li><strong>Opportunity for global pivot<\/strong>: Some UK startups are using the Brexit \u201cshake\u201d to look beyond Europe: targeting US, Asia, and other growth markets, or establishing dual\u2011jurisdiction presence. (<a title=\"Turning Brexit Disruption into Opportunity\" href=\"https:\/\/kurums.com\/uk-post-brexit-business-opportunities-insights\/?utm_source=chatgpt.com\">kurums.com<\/a>)<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Case_Study%E2%80%AF1_Bunq_Dutch_fintech_returning_to_London\"><\/span>Case Study\u202f1: Bunq (Dutch fintech returning to London)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/maarslivingwalls.com\/wp-content\/uploads\/2021\/05\/IMG_4230.jpeg\" alt=\"Image\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/maarslivingwalls.com\/wp-content\/uploads\/2021\/03\/M923.-in-your-office-4-4.jpg\" alt=\"Image\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.pymnts.com\/wp-content\/uploads\/2023\/07\/bunq.jpg\" alt=\"Image\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.fstech.co.uk\/fst\/images\/465540-bunq%20Logo-e66f7a-original-1674735579%20%281%29.png\" alt=\"Image\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/image.cnbcfm.com\/api\/v1\/image\/107421677-1717026396102-gettyimages-1250813724-PGONCHAR_6671.jpeg?v=1744209392\" alt=\"Image\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.connectingthedotsinfin.tech\/content\/images\/2024\/01\/bunq-ceo-niknam.jpeg\" alt=\"Image\" \/><\/p>\n<ul>\n<li>Bunq, Amsterdam\u2011based digital bank, left the UK in late 2020 because of Brexit complications. (<a title=\"Dutch fintech Bunq targeting 'digital nomads' in London expansion drive\" href=\"https:\/\/www.fnlondon.com\/articles\/dutch-fintech-bunq-ceo-ali-niknam-says-london-is-a-melting-pot-of-digital-nomads-20240409?utm_source=chatgpt.com\">fnlondon.com<\/a>)<\/li>\n<li>In April\u202f2024, CEO Ali\u202fNiknam announced a return to London to capture the \u201cdigital nomads\u201d segment \u2013 Brits working abroad, Europeans working in UK, multi\u2011jurisdiction workers. (<a title=\"Dutch fintech Bunq targeting 'digital nomads' in London expansion drive\" href=\"https:\/\/www.fnlondon.com\/articles\/dutch-fintech-bunq-ceo-ali-niknam-says-london-is-a-melting-pot-of-digital-nomads-20240409?utm_source=chatgpt.com\">fnlondon.com<\/a>)<\/li>\n<li>They are applying for a UK e\u2011money institution licence with the UK\u2019s Financial Conduct Authority (FCA) and relocating a deputy CFO to lead UK operations. (<a title=\"Dutch fintech Bunq targeting 'digital nomads' in London expansion drive\" href=\"https:\/\/www.fnlondon.com\/articles\/dutch-fintech-bunq-ceo-ali-niknam-says-london-is-a-melting-pot-of-digital-nomads-20240409?utm_source=chatgpt.com\">fnlondon.com<\/a>)<br \/>\n<strong>Implications<\/strong>: This shows several things: the UK remains an attractive global fintech hub despite Brexit; a business that left because of regulatory\/market issues is more confident to return; startups can use UK base as springboard for global expansion (digital nomads, Europe + UK).<br \/>\n<strong>Key message<\/strong>: Brexit disruption didn\u2019t kill the UK\u2019s appeal \u2014 it forced a pivot and the startup is leveraging dual\u2011market strategy.<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Case_Study%E2%80%AF2_The_Fold_UK_womens_workwear_brand\"><\/span>Case Study\u202f2: The Fold (UK women\u2019s workwear brand)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/i.shgcdn.com\/57a7eed4-b37e-4cc5-b7cb-e0c649799af4\/-\/format\/auto\/-\/quality\/normal\/\" alt=\"Image\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.shgcdn.com\/598d7e1e-acdb-4eeb-89ed-78348c5a429d\/-\/format\/auto\/-\/quality\/better\/\" alt=\"Image\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/10\/POLLY-0084.jpg\" alt=\"Image\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/images.startups.co.uk\/wp-content\/uploads\/sites\/4\/2015\/09\/Polly-McMaster-The-Fold.jpg?fit=crop&amp;height=460&amp;width=709\" alt=\"Image\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.briefingsforbritain.co.uk\/wp-content\/uploads\/2022\/10\/chart-6.jpg\" alt=\"Image\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.briefingsforbritain.co.uk\/wp-content\/uploads\/2022\/10\/post-brexit-economy.jpg\" alt=\"Image\" \/><\/p>\n<ul>\n<li>The Fold, founded by Polly\u202fMcMaster, is a premium women\u2019s workwear brand (UK\u2011based) with raw materials in Italy, production in Poland, and exports internationally. (<a title=\"Brexit 'excruciating' for womenswear brand\" href=\"https:\/\/www.thetimes.co.uk\/article\/brexit-excruciating-polly-mcmaster-fold-enterprise-network-9f68xqc2b?utm_source=chatgpt.com\">The Times<\/a>)<\/li>\n<li>McMaster describes Brexit\u2019s impact as \u201cexcruciating\u201d \u2014 complex origin\u2011of\u2011goods paperwork, customs, increased cost (5\u20117% margin hit) as material flows crossed EU\/UK boundaries. (<a title=\"Brexit 'excruciating' for womenswear brand\" href=\"https:\/\/www.thetimes.co.uk\/article\/brexit-excruciating-polly-mcmaster-fold-enterprise-network-9f68xqc2b?utm_source=chatgpt.com\">The Times<\/a>)<\/li>\n<li>The brand is shifting more focus to UK sales and physical stores rather than relying on EU exports.<br \/>\n<strong>Implications<\/strong>: Startups with supply chains or customers across the EU have had to re\u2011engineer operations\u2014costs increase, margins squeezed. Some respond by focusing on domestic market or changing sourcing\/manufacturing.<br \/>\n<strong>Key message<\/strong>: Brexit forces trade\u2011chain and operational rethinking \u2014 exporting to Europe is still possible but with added layers of cost and complexity.<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Case_Study%E2%80%AF3_Diversification_beyond_the_EU_%E2%80%93_illustrative_strategy\"><\/span>Case Study\u202f3: Diversification beyond the EU \u2013 illustrative strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While not a single company, analysis across startups show many UK companies are shifting from Europe\u2011centric to <strong>global\u2011first<\/strong> strategies: opening offices in US\/Asia, treating UK as base but global as growth engine. \u202f\u202fFor example, one technology firm pivoted to Asia and North America after Brexit. (<a title=\"Turning Brexit Disruption into Opportunity\" href=\"https:\/\/kurums.com\/uk-post-brexit-business-opportunities-insights\/?utm_source=chatgpt.com\">kurums.com<\/a>)<br \/>\n<strong>Implications<\/strong>: Startups taking Brexit as impulse to diversify markets, not just latch onto UK\/EU. This opens more opportunity but also brings new challenges (global regulation, cultural\/localisation, multi\u2011jurisdiction compliance).<br \/>\n<strong>Key message<\/strong>: The \u201cBrexit effect\u201d can become a springboard for expansion rather than only a hurdle \u2014 if planned strategically.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Comments_reflections\"><\/span>Comments &amp; reflections<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"_Opportunities_in_post%E2%80%91Brexit_world\"><\/span>\u00a0Opportunities in post\u2011Brexit world<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>UK as global hub rather than purely European foothold<\/strong>: Startups can use UK base plus separate EU entity to serve both markets, allocate risk, and benefit from UK\u2019s global trade deals.<\/li>\n<li><strong>Supply\u2011chain localisation and resilience<\/strong>: Brexit\u2019s disruption has forced startups to re\u2011evaluate supply chains, often leading to more local sourcing or near\u2011shoring\u2014this can improve resilience and brand story.<\/li>\n<li><strong>New talent sourcing models<\/strong>: While EU talent access is more constrained internally, global remote hiring, satellite offices abroad, and cross\u2011border teams offer alternate routes.<\/li>\n<li><strong>Focus on high\u2011value markets<\/strong>: With EU becoming more complex, startups may prioritise growth\u2011markets (US, Asia) where UK base adds credibility.<\/li>\n<li><strong>Regulatory arbitrage<\/strong>: Using UK\/EU dual structures can optimise for regulation, IP, funding, and trade\u2014startups may structure accordingly.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"_Ongoing_challenges\"><\/span>\u00a0Ongoing challenges<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Access to EU single market still cumbersome<\/strong>: For physical goods, exporting to the EU still entails customs, VAT, origin\u2011rules, extra cost\/time. The Fold example shows this.<\/li>\n<li><strong>Talent &amp; regulatory friction<\/strong>: Immigration rules, visa costs, loss of easy EU talent pool hamper hiring for scale. The UK points\u2011based system is more complex for startups. (<a title=\"The UK's points-based immigration system will scare off tech founders\" href=\"https:\/\/www.wired.com\/story\/uk-points-based-immigration?utm_source=chatgpt.com\">WIRED<\/a>)<\/li>\n<li><strong>Funding and investor caution<\/strong>: Studies show UK startups receive less equity after Brexit. Investment may gravitate to entities with simpler cross\u2011border structure.<\/li>\n<li><strong>Operational\/administrative overhead<\/strong>: Compliance with UK + EU regulations for startups serving both markets increases cost and complexity. IP, data protection, trade rules all diverge somewhat.<\/li>\n<li><strong>Need for strategy change<\/strong>: Startups must stop thinking \u201cUK first then Europe\u201d and adopt \u201cglobal from day one\u201d mindset; those who don\u2019t may lose growth momentum.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"_Strategic_advice_for_startups\"><\/span>\u00a0Strategic advice for startups<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Consider dual registration<\/strong>: Establish UK base + EU subsidiary (e.g., Ireland, Netherlands) so you can serve both jurisdictions with minimal friction.<\/li>\n<li><strong>Re\u2011evaluate supply chain<\/strong>: Map where materials \/ manufacturing are; determine whether EU origin\u2011rules or third\u2011country usage will increase costs and act accordingly.<\/li>\n<li><strong>Talent strategy<\/strong>: Broaden talent sourcing globally, invest in remote\/hybrid models, engage with globalised workforce. Use UK eligibility for visas but don\u2019t rely solely on local talent.<\/li>\n<li><strong>Market prioritisation<\/strong>: Don\u2019t assume EU market access is seamless. Evaluate highest\u2011growth markets (US, Asia) and treat EU as one of many markets.<\/li>\n<li><strong>Regulatory and IP planning<\/strong>: Budget for dual mammoth frameworks: UK regulation + EU (or other region) regulation. Protect IP in UK and EU separately if needed.<\/li>\n<li><strong>Funding \/ investor communication<\/strong>: Be prepared to articulate how Brexit has been managed (dual\u2011market strategy, resilience) to reassure investors about growth in post\u2011Brexit world.<\/li>\n<li><strong>Leverage UK trade deals<\/strong>: The UK is negotiating\/has trade deals beyond the EU\u2014use these advantages to reach new markets, not just rely on traditional EU ties.<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Final_takeaway\"><\/span>Final takeaway<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For UK startups, Brexit is neither only threat nor only opportunity \u2014 it&#8217;s a pivot point. The legacy of Brexit means more complexity (talent, trade, regulation) but also forces startups to adopt <strong>global\u2011first mindsets<\/strong>, diversify markets and rethink operations. The startups that treat Brexit as an impetus for transformation (rather than an excuse for retreat) are likely to come out stronger.<\/p>\n<p>Here are <strong>three detailed case\u2011studies<\/strong> of UK startups navigating the legacy of Brexit and expanding globally \u2014 followed by commentary on what lessons emerge for the wider startup ecosystem.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Case_Study%E2%80%AF1_The_Fold_UK_womens_workwear_brand\"><\/span>Case Study\u202f1: The Fold (UK women\u2019s workwear brand)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/www.supplychainbrain.com\/ext\/resources\/2024\/05\/20\/brexit-eu-uk-border-controls-iStock-544675524.jpg?height=418&amp;t=1716232433&amp;width=800\" alt=\"Image\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/channelx.world\/wp-content\/uploads\/2024\/06\/Food-Clothing-sales-to-the-EU.png\" alt=\"Image\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/10\/POLLY-0084.jpg\" alt=\"Image\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/images.london.edu\/hxo16fanegqh\/2369af20-f064-42c4-95ae-e111fbb8278d-asset\/6a8898b56b370f212fa6e8df74d834b9\/polly-mac-master.jpg\" alt=\"Image\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cdn11.bigcommerce.com\/s-vspt61dziw\/images\/stencil\/original\/content\/navigation\/2511_VisualNav_WWF_WorkwearOffer.jpg\" alt=\"Image\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.thetimes.com\/imageserver\/image\/%2Fmethode%2Ftimes%2Fprod%2Fweb%2Fbin%2F757d8914-bc14-11ed-b386-2854db7a4e6a.jpg?crop=3360%2C2240%2C0%2C0\" alt=\"Image\" \/><\/p>\n<p><strong>Background<\/strong><br \/>\nFounded by Polly McMaster, The Fold is a premium women\u2019s workwear brand based in the UK whose design\u2011and\u2011manufacture pipeline spans Italy (raw materials) \u2192 Poland (stitching) \u2192 UK (distribution). The company sold internationally, with the bulk of its sales outside the UK. (<a title=\"Brexit 'excruciating' for womenswear brand\" href=\"https:\/\/www.thetimes.co.uk\/article\/brexit-excruciating-polly-mcmaster-fold-enterprise-network-9f68xqc2b?utm_source=chatgpt.com\">The Times<\/a>)<br \/>\n<strong>Brexit\u2011related challenges<\/strong><\/p>\n<ul>\n<li>Post\u2011Brexit customs and origin\u2011of\u2011goods documentation became more burdensome, leading to increased cost and complexity in the supply chain. McMaster described the situation as \u201cexcruciating\u201d. (<a title=\"Brexit 'excruciating' for womenswear brand\" href=\"https:\/\/www.thetimes.co.uk\/article\/brexit-excruciating-polly-mcmaster-fold-enterprise-network-9f68xqc2b?utm_source=chatgpt.com\">The Times<\/a>)<\/li>\n<li>Margins were squeezed (\u201c5\u20117\u202f% margin hit\u201d) and the company spent \u201chundreds of thousands\u201d on consultants to adapt to new rules. (<a title=\"Brexit 'excruciating' for womenswear brand\" href=\"https:\/\/www.thetimes.co.uk\/article\/brexit-excruciating-polly-mcmaster-fold-enterprise-network-9f68xqc2b?utm_source=chatgpt.com\">The Times<\/a>)<br \/>\n<strong>Pivot \/ response<\/strong><\/li>\n<li>The business shifted more focus to UK and physical retail presence (opening a store in London\u2019s Square\u202fMile) rather than relying solely on EU and export sales. (<a title=\"Brexit 'excruciating' for womenswear brand\" href=\"https:\/\/www.thetimes.co.uk\/article\/brexit-excruciating-polly-mcmaster-fold-enterprise-network-9f68xqc2b?utm_source=chatgpt.com\">The Times<\/a>)<br \/>\n<strong>Take\u2011away<\/strong><br \/>\nThis case shows how Brexit\u2019s trade\/operational friction forces startups with cross\u2011border supply chains to restructure: realigning sourcing, shifting market focus, absorbing cost overheads and rethinking growth strategy. For startups built on exports or EU\u2011supply lines, adaptation is necessary rather than optimism alone.<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Case_Study%E2%80%AF2_Monster_Group_UK_e%E2%80%91commerce_logistics\"><\/span>Case Study\u202f2: Monster Group (UK e\u2011commerce &amp; logistics)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/investinholland.com\/wp-content\/uploads\/2020\/03\/Monster-Group-2-1024x673.jpg\" alt=\"Image\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/i.guim.co.uk\/img\/media\/060f96ba7af65212aa116a8f03e520cf0a599f3c\/0_138_4934_2960\/master\/4934.jpg?auto=format&amp;fit=crop&amp;height=900&amp;quality=85&amp;s=11781c66193c1bcd7f2b251b3c80648b&amp;width=1200\" alt=\"Image\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.thetimes.com\/imageserver\/image\/%2Fad6d0b15-628e-48b6-a9fd-3f2531693c6f.jpg?crop=5088%2C2862%2C0%2C153\" alt=\"Image\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.thetimes.com\/imageserver\/image\/%2Fad6d0b15-628e-48b6-a9fd-3f2531693c6f.jpg?crop=2714%2C3392%2C1187%2C0\" alt=\"Image\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.thetimes.com\/imageserver\/image\/%2Ff4495326-e2f0-4fb8-9124-41f9a2971510.jpg?crop=1519%2C784%2C0%2C115\" alt=\"Image\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/media.ukandeu.ac.uk\/wp-content\/uploads\/2023\/02\/Dutch-Brexit-monster-1024x615.png\" alt=\"Image\" \/><\/p>\n<p><strong>Background<\/strong><br \/>\nFounded by Rana Harvey, Monster Group (formerly Dazzling Dummies) is a UK\u2011based company selling storage solutions, kitchen equipment, shelving and more, with a strong European customer base. (<a title=\"We went Dutch in case Brexit flopped. Just as well\" href=\"https:\/\/www.thetimes.co.uk\/article\/we-created-a-monster-by-going-dutch-after-brexit-qhvlk05w5?utm_source=chatgpt.com\">The Times<\/a>)<br \/>\n<strong>Brexit\u2011related strategy<\/strong><\/p>\n<ul>\n<li>Anticipating Brexit risks, in 2019 they opened a warehouse in the Netherlands (20,000\u202fsq\u202fft) as a \u201cinsurance policy\u201d. (<a title=\"We went Dutch in case Brexit flopped. Just as well\" href=\"https:\/\/www.thetimes.co.uk\/article\/we-created-a-monster-by-going-dutch-after-brexit-qhvlk05w5?utm_source=chatgpt.com\">The Times<\/a>)<\/li>\n<li>Post\u2011Brexit, the Dutch warehouse scaled to 85,000\u202fsq\u202fft, enabling continuity of EU operations while the UK base focused on other markets. Harvey commented: \u201cI wish we didn\u2019t have to do it\u2026 But that\u2019s not going to happen.\u201d (<a title=\"We went Dutch in case Brexit flopped. Just as well\" href=\"https:\/\/www.thetimes.co.uk\/article\/we-created-a-monster-by-going-dutch-after-brexit-qhvlk05w5?utm_source=chatgpt.com\">The Times<\/a>)<br \/>\n<strong>Take\u2011away<\/strong><br \/>\nThis case underlines proactive strategic planning: setting up an EU footprint ahead of full Brexit implementation to preserve market access and supply\u2011chain resilience. For startups exporting to the EU, setting up a local hub can make the difference between continuity and disruption.<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Case_Study%E2%80%AF3_Chilli_Mash_UK%E2%80%93Rwanda_food_brand\"><\/span>Case Study\u202f3: Chilli Mash (UK\u2013Rwanda food brand)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/onestopchillishop.co.uk\/cdn\/shop\/products\/urusenda-chilli-mash-company-ltd-190ml-chilli-mash-company-859329.jpg?v=1701635695&amp;width=1946\" alt=\"Image\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.thetimes.com\/imageserver\/image\/%2F1f52f118-d3bc-4218-8e17-c4c2f0285e53.jpg?crop=3528%2C3528%2C835%2C0\" alt=\"Image\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.thetimes.com\/imageserver\/image\/%2F1f52f118-d3bc-4218-8e17-c4c2f0285e53.jpg?crop=5197%2C2923%2C0%2C61\" alt=\"Image\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.glotechrepairs.co.uk\/news\/wp-content\/uploads\/2018\/09\/world-food-imports-1200px.png\" alt=\"Image\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.thetimes.com\/imageserver\/image\/%2F1f52f118-d3bc-4218-8e17-c4c2f0285e53.jpg?crop=5197%2C2923%2C0%2C61&amp;resize=360\" alt=\"Image\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0667\/5926\/2498\/files\/steph-web_a98e0598-d255-4370-8bc5-3fd8f13e049f_360x.jpg?v=1751491390\" alt=\"Image\" \/><\/p>\n<p><strong>Background<\/strong><br \/>\nFounded by Stephanie Kayirangwa and Natt Boarer, Chilli Mash is a UK\u2011based food brand processing Rwandan ingredients, exporting into Europe (Belgium) and beyond. (<a title=\"Chilli sauce firm lands \u00a311m Belgium deal with government help\" href=\"https:\/\/www.thetimes.co.uk\/article\/chilli-sauce-firm-lands-11m-belgium-deal-with-government-help-ckkmpv88p?utm_source=chatgpt.com\">The Times<\/a>)<br \/>\n<strong>Brexit\u2011global expansion interplay<\/strong><\/p>\n<ul>\n<li>Though Brexit added complexity (customs, VAT, regulatory issues), the company secured an <strong>\u00a311\u202fmillion contract<\/strong> over five years with Belgian supermarket chain Delhaize, aided by UK government trade advisers. (<a title=\"Chilli sauce firm lands \u00a311m Belgium deal with government help\" href=\"https:\/\/www.thetimes.co.uk\/article\/chilli-sauce-firm-lands-11m-belgium-deal-with-government-help-ckkmpv88p?utm_source=chatgpt.com\">The Times<\/a>)<\/li>\n<li>They also plan further expansion beyond Europe (Thailand, Dubai) \u2013 showing a global\u2011first mindset rather than solely EU\u2011centric. (<a title=\"Chilli sauce firm lands \u00a311m Belgium deal with government help\" href=\"https:\/\/www.thetimes.co.uk\/article\/chilli-sauce-firm-lands-11m-belgium-deal-with-government-help-ckkmpv88p?utm_source=chatgpt.com\">The Times<\/a>)<br \/>\n<strong>Take\u2011away<\/strong><br \/>\nEven though Brexit added friction, this startup leveraged UK trade support, global supply chains (Rwanda + UK) and a growth mindset beyond Europe to succeed. This illustrates how Brexit need not limit expansion \u2014 global diversification can mitigate regional trade shocks.<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Commentary_What_these_cases_tell_us\"><\/span>Commentary: What these cases tell us<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"_Strategic_lessons\"><\/span>\u00a0Strategic lessons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Anticipation and setup matter<\/strong>: The Monster Group warehouse in the Netherlands is a strong example of early planning paying off. Setting up an EU hub ahead of full Brexit rules enabled business continuity.<\/li>\n<li><strong>Supply\u2011chain rethinking<\/strong>: The Fold\u2019s shift shows supply chains spanning multiple countries now must adapt to increased paperwork, cost and origin rules. Startups should map and stress\u2011test their supply chains.<\/li>\n<li><strong>Global diversification<\/strong>: Chilli Mash exemplifies the move from \u201cUK \u2192 EU\u201d to \u201cUK \u2192 Global (EU + Asia + Middle East)\u201d. Startups should not rely solely on the EU as a growth market.<\/li>\n<li><strong>Use trade\/support programmes<\/strong>: Government trade advice and export support remain relevant (as in Chilli Mash). Startups should tap those supports.<\/li>\n<li><strong>Dual\u2011market or dual\u2011entity structures<\/strong>: Some tech startups (e.g., as noted in other sources) have split UK base + EU subsidiary to service both markets seamlessly. (<a title=\"How UK startups are keeping their EU connections alive after Brexit\" href=\"https:\/\/thenextweb.com\/news\/how-uk-startups-are-keeping-their-eu-connections-alive-after-brexit?utm_source=chatgpt.com\">TNW | The heart of tech<\/a>)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"_Challenges_to_watch\"><\/span>\u00a0Challenges to watch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Administrative overhead<\/strong>: Brexit introduced dual regulation, customs, VAT, cross\u2011border compliance which raises cost and operational complexity.<\/li>\n<li><strong>Talent &amp; immigration<\/strong>: Startups reliant on EU talent face new visa regimes and may need to broaden talent sourcing globally. (<a title=\"What UK startups need to know about freedom of movement post-Brexit \u2013 Computerworld\" href=\"https:\/\/www.computerworld.com\/article\/1627880\/what-uk-startups-need-to-know-about-freedom-of-movement-post-brexit.html?utm_source=chatgpt.com\">computerworld.com<\/a>)<\/li>\n<li><strong>Cost of maintaining multiple footholds<\/strong>: Setting up EU entities or warehouses involves capital and management overhead (Monster Group case).<\/li>\n<li><strong>Competitive positioning<\/strong>: Cities like Berlin, Amsterdam and Paris are increasingly attracting startups \u2014 the UK must maintain global appeal. (<a title=\"Is London still Europe\u2019s launchpad for global scaleups? | Sifted\" href=\"https:\/\/sifted.eu\/articles\/london-launchpad-global-scaleups-brnd?utm_source=chatgpt.com\">Sifted<\/a>)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"_Strategic_advice_for_founders\"><\/span>\u00a0Strategic advice for founders<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Map your markets early<\/strong>: Identify your growth markets beyond the UK and EU; evaluate whether you need physical presence, partners, or local entities.<\/li>\n<li><strong>Audit supply chains and regulation<\/strong>: Check how Brexit has changed your inputs\/exports (customs, origin rules, tariffs) and restructure if needed.<\/li>\n<li><strong>Consider EU\u2011based entity if you serve EU customers<\/strong>: To maintain service continuity and ease regulatory\/trade friction.<\/li>\n<li><strong>Think global first, not UK centric<\/strong>: Use the UK base as part of a broader international strategy rather than sole focus.<\/li>\n<li><strong>Leverage support networks<\/strong>: Government export\/trade services, advisors, incubators can help navigate new post\u2011Brexit terrain.<\/li>\n<li><strong>Invest in talent strategy<\/strong>: Be ready for changes in immigration and talent access; consider global recruitment, remote teams.<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Final_summary\"><\/span>Final summary<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Startups navigating the legacy of Brexit are doing so not by retrenching but by <strong>adapting and expanding<\/strong> \u2014 the ones that thrive adopt proactive strategies: dual\u2011market structures, supply\u2011chain resilience, global diversification and leveraging support channels. The UK remains a viable base, but the rules of growth have shifted: modern startup strategy is less \u201cUK \u2192 Europe\u201d and more \u201cUK &amp; Europe &amp; global\u201d.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; What \u201cBrexit legacy + global expansion\u201d means for UK startups Startups in the UK face a mix of challenges and opportunities resulting from Brexit:&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,6],"tags":[],"class_list":["post-946542","post","type-post","status-publish","format-standard","hentry","category-gb-news","category-uk-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Startups Navigating Brexit\u2019s Legacy &amp; Global Expansion - UK News &amp; Updates<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ukpostcode.org\/content\/startups-navigating-brexits-legacy-global-expansion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Startups Navigating Brexit\u2019s Legacy &amp; 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