{"id":946508,"date":"2025-11-01T13:20:26","date_gmt":"2025-11-01T13:20:26","guid":{"rendered":"https:\/\/ukpostcode.org\/content\/?p=946508"},"modified":"2025-11-01T13:20:26","modified_gmt":"2025-11-01T13:20:26","slug":"shape-disciplines-gaining-ground-in-uk-research-strategy","status":"publish","type":"post","link":"https:\/\/ukpostcode.org\/content\/shape-disciplines-gaining-ground-in-uk-research-strategy\/","title":{"rendered":"\u201cSHAPE\u201d Disciplines Gaining Ground in UK Research Strategy"},"content":{"rendered":"<p>&nbsp;<\/p>\n<hr \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ukpostcode.org\/content\/shape-disciplines-gaining-ground-in-uk-research-strategy\/#What_are_SHAPE_disciplines\" title=\"What are SHAPE disciplines\">What are SHAPE disciplines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ukpostcode.org\/content\/shape-disciplines-gaining-ground-in-uk-research-strategy\/#Why_SHAPE_is_gaining_ground_in_UK_research_strategy\" title=\"Why SHAPE is gaining ground in UK research strategy\">Why SHAPE is gaining ground in UK research strategy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ukpostcode.org\/content\/shape-disciplines-gaining-ground-in-uk-research-strategy\/#1_Recognition_of_humansocial_dimensions_in_major_research_missions\" title=\"1. Recognition of human\/social dimensions in major research missions\">1. Recognition of human\/social dimensions in major research missions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ukpostcode.org\/content\/shape-disciplines-gaining-ground-in-uk-research-strategy\/#2_Evidence_of_impact_skills_and_economic_value\" title=\"2. Evidence of impact, skills and economic value\">2. Evidence of impact, skills and economic value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ukpostcode.org\/content\/shape-disciplines-gaining-ground-in-uk-research-strategy\/#3_Shift_in_funding_policy_and_institutional%E2%80%91strategy\" title=\"3. Shift in funding, policy and institutional\u2011strategy\">3. Shift in funding, policy and institutional\u2011strategy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ukpostcode.org\/content\/shape-disciplines-gaining-ground-in-uk-research-strategy\/#What_this_means_implications\" title=\"What this means (implications)\">What this means (implications)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ukpostcode.org\/content\/shape-disciplines-gaining-ground-in-uk-research-strategy\/#For_research_innovation_ecosystem\" title=\"For research &amp; innovation ecosystem\">For research &amp; innovation ecosystem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ukpostcode.org\/content\/shape-disciplines-gaining-ground-in-uk-research-strategy\/#For_industry_policy\" title=\"For industry &amp; policy\">For industry &amp; policy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ukpostcode.org\/content\/shape-disciplines-gaining-ground-in-uk-research-strategy\/#For_education_workforce\" title=\"For education &amp; workforce\">For education &amp; workforce<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ukpostcode.org\/content\/shape-disciplines-gaining-ground-in-uk-research-strategy\/#Key_challenges_things_to_watch\" title=\"Key challenges &amp; things to watch\">Key challenges &amp; things to watch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/ukpostcode.org\/content\/shape-disciplines-gaining-ground-in-uk-research-strategy\/#Selected_case_studies\" title=\"Selected case studies\">Selected case studies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/ukpostcode.org\/content\/shape-disciplines-gaining-ground-in-uk-research-strategy\/#Final_summary\" title=\"Final summary\">Final summary<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/ukpostcode.org\/content\/shape-disciplines-gaining-ground-in-uk-research-strategy\/#Case_Study%E2%80%AF1_Knowledge%E2%80%91Exchange_in_SHAPE_British_Academy%E2%80%AF%E2%80%AFKEF\" title=\"Case Study\u202f1: Knowledge\u2011Exchange in SHAPE (British Academy\u202f\/\u202fKEF)\">Case Study\u202f1: Knowledge\u2011Exchange in SHAPE (British Academy\u202f\/\u202fKEF)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/ukpostcode.org\/content\/shape-disciplines-gaining-ground-in-uk-research-strategy\/#Case_Study%E2%80%AF2_SHAPE_Sustainability_Impact_Projects_Students%E2%80%AF%E2%80%AFUniversities\" title=\"Case Study\u202f2: SHAPE Sustainability Impact Projects (Students\u202f+\u202fUniversities)\">Case Study\u202f2: SHAPE Sustainability Impact Projects (Students\u202f+\u202fUniversities)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/ukpostcode.org\/content\/shape-disciplines-gaining-ground-in-uk-research-strategy\/#Commentary_What_the_rise_of_SHAPE_means\" title=\"Commentary: What the rise of SHAPE means\">Commentary: What the rise of SHAPE means<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/ukpostcode.org\/content\/shape-disciplines-gaining-ground-in-uk-research-strategy\/#Challenges_Things_to_Watch\" title=\"Challenges &amp; Things to Watch\">Challenges &amp; Things to Watch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/ukpostcode.org\/content\/shape-disciplines-gaining-ground-in-uk-research-strategy\/#Final_Take%E2%80%91away\" title=\"Final Take\u2011away\">Final Take\u2011away<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_are_SHAPE_disciplines\"><\/span>What are SHAPE disciplines<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>The acronym \u201cSHAPE\u201d stands for <strong>Social Sciences, Humanities and the Arts for People and the Economy\/Environment<\/strong>. (<a title=\"This is SHAPE | The British Academy\" href=\"https:\/\/www.thebritishacademy.ac.uk\/this-is-shape\/?utm_source=chatgpt.com\">The British Academy<\/a>)<\/li>\n<li>It was developed by the British Academy (with partners such as the Arts and Humanities Research Council (AHRC), the Economic and Social Research Council (ESRC) and the Academy of Social Sciences) to articulate the value of these disciplines, especially in an era heavily shaped by STEM\u2011centric narratives. (<a title=\"SHAPE Research Careers | The British Academy\" href=\"https:\/\/www.thebritishacademy.ac.uk\/projects\/shape-research-careers\/?utm_source=chatgpt.com\">The British Academy<\/a>)<\/li>\n<li>Key messages: SHAPE disciplines help us <strong>understand people, culture, societies, human behaviour, economy<\/strong>, and are vital for tackling \u201cgrand challenges\u201d (climate, inequality, digital society, health) and for bridging with STEM\/technology research. (<a title=\"Why SHAPE? - Shape Innovation\" href=\"https:\/\/shape-innovation.ed.ac.uk\/why-shape\/?utm_source=chatgpt.com\">Shape Innovation<\/a>)<\/li>\n<li>The initiative emphasises that SHAPE is <strong>not in opposition<\/strong> to STEM \u2014 rather that SHAPE and STEM together (sometimes called \u201cConnected Knowledge\u201d) deliver more holistic innovation. (<a title=\"This is SHAPE | The British Academy\" href=\"https:\/\/www.thebritishacademy.ac.uk\/this-is-shape\/?utm_source=chatgpt.com\">The British Academy<\/a>)<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Why_SHAPE_is_gaining_ground_in_UK_research_strategy\"><\/span>Why SHAPE is gaining ground in UK research strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Recognition_of_humansocial_dimensions_in_major_research_missions\"><\/span>1. Recognition of human\/social dimensions in major research missions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Many of the UK\u2019s research\u2011policy \u201cmissions\u201d (net\u2011zero, AI governance, health &amp; ageing, future cities) require not only technological solutions but <strong>social, cultural, ethical, behavioural<\/strong>, organisational ones \u2014 areas where SHAPE excels. For example, at the University of Edinburgh SHAPE research is explicitly embedded in themes such as Data &amp; Digital, Energy &amp; Sustainability, Future Cities, Governance &amp; Democracy. (<a title=\"Research drive seeks to shape a better society | College of Arts, Humanities and Social Sciences | College of Arts, Humanities and Social Sciences\" href=\"https:\/\/cahss.ed.ac.uk\/news-events\/news\/current-news\/research-drive-seeks-to-shape-a-better-society?utm_source=chatgpt.com\">cahss.ed.ac.uk<\/a>)<\/li>\n<li>The British Academy\u2019s briefing \u201cThe Shape of Impact: key messages\u201d (Jan\u202f2024) shows SHAPE research not only contributes to cultural\/heritage fields, but to business, employment, health, sustainability and infrastructure. (<a title=\"The Shape of Impact: key messages\" href=\"https:\/\/www.thebritishacademy.ac.uk\/documents\/5083\/tBA-SHAPE-research-impact-briefing.pdf?utm_source=chatgpt.com\">The British Academy<\/a>)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_Evidence_of_impact_skills_and_economic_value\"><\/span>2. Evidence of impact, skills and economic value<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>The SHAPE\u202f\u201cObservatory\u201d (British Academy) has gathered data showing: SHAPE subjects account for large shares of student enrolments; SHAPE graduates dominate many sectors; SHAPE research produces high\u2011impact case studies (for REF2021) across societal issues. (<a title=\"SHAPE Observatory: SHAPE in numbers | The British Academy\" href=\"https:\/\/www.thebritishacademy.ac.uk\/policy-and-research\/british-academy-shape-observatory\/shape-in-numbers\/?utm_source=chatgpt.com\">The British Academy<\/a>)<\/li>\n<li>For example: in higher education 2023\/24, SHAPE disciplines represented ~58% of student enrolments in the UK. (<a title=\"SHAPE Observatory: SHAPE in numbers | The British Academy\" href=\"https:\/\/www.thebritishacademy.ac.uk\/policy-and-research\/british-academy-shape-observatory\/shape-in-numbers\/?utm_source=chatgpt.com\">The British Academy<\/a>)<\/li>\n<li>The impact\u2011report emphasises that SHAPE research is a \u201csmart investment\u201d \u2014 it delivers for people, places and economy. (<a title=\"The Shape of Impact: key messages\" href=\"https:\/\/www.thebritishacademy.ac.uk\/documents\/5083\/tBA-SHAPE-research-impact-briefing.pdf?utm_source=chatgpt.com\">The British Academy<\/a>)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3_Shift_in_funding_policy_and_institutional%E2%80%91strategy\"><\/span>3. Shift in funding, policy and institutional\u2011strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>The UK research\u2011innovation agenda increasingly frames \u201cpeople, culture, behaviour, data, ethics, governance\u201d as integral to technology and mission\u2011based science. This opens up SHAPE disciplines to more central roles \u2014 not just \u201cnice to have\u201d but core.<\/li>\n<li>Universities and innovation centres are establishing dedicated SHAPE\u2011innovation units, accelerators, and translational support tailored for humanities\/social sciences\/arts (for example at King\u2019s College London). (<a title=\"Innovation for social sciences, humanities and arts | King's College London\" href=\"https:\/\/www.kcl.ac.uk\/research\/kings-innovation-catalyst\/researchers\/innovation-for-shape?utm_source=chatgpt.com\">King&#8217;s College London<\/a>)<\/li>\n<li>The British Academy\u2019s SHAPE programmes (e.g., \u201cSHAPE\u202fInvolve and Engage\u201d) provide funding and visibility to public\u2011engagement, policy\u2011oriented SHAPE research. (<a title=\"SHAPE Involve and Engage: overview of policy themes | The British Academy\" href=\"https:\/\/www.thebritishacademy.ac.uk\/funding\/shape-involve-and-engage\/shape-involve-and-engage-overview-of-policy-themes\/?utm_source=chatgpt.com\">The British Academy<\/a>)<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"What_this_means_implications\"><\/span>What this means (implications)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"For_research_innovation_ecosystem\"><\/span>For research &amp; innovation ecosystem<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>The rise of SHAPE means richer interdisciplinarity: projects that combine STEM\/engineering with SHAPE disciplines are gaining traction (for example, data\u2011driven health + ethics + social policy). This leads to more holistic innovation.<\/li>\n<li>It creates new career pathways and talent flows: SHAPE researchers are being seen as critical not just in academic domains, but in policy, industry, public sector, cultural institutions. The \u201cBeing a SHAPE Researcher\u201d report shows mobility and porosity issues. (<a title=\"Being a SHAPE\" href=\"https:\/\/www.thebritishacademy.ac.uk\/documents\/5525\/Being_a_SHAPE_Researcher_Synthesis_report.pdf?utm_source=chatgpt.com\">The British Academy<\/a>)<\/li>\n<li>It allows better articulation of value of humanities\/social sciences in economic and societal terms \u2014 e.g., SHAPE research influencing policy, business, public services.<\/li>\n<li>For universities and funders, aligning strategy to include SHAPE means broader funding bases, more public\u2011engagement, greater societal relevance, and potentially improved metrics of impact.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"For_industry_policy\"><\/span>For industry &amp; policy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>SHAPE disciplines bring crucial capabilities: understanding user behaviour, regulation\/ethics, cultural context, business models, social innovation \u2014 which are increasingly needed in digital, climate, health sectors. (See \u201cWhy SHAPE\u201d description). (<a title=\"Why SHAPE? - Shape Innovation\" href=\"https:\/\/shape-innovation.ed.ac.uk\/why-shape\/?utm_source=chatgpt.com\">Shape Innovation<\/a>)<\/li>\n<li>Policymakers benefit from SHAPE research in designing governance frameworks, regulation of technology, public trust, cultural heritage, social infrastructure. The SHAPE\u202fInvolve and Engage themes include digital societies, governance\/trust. (<a title=\"SHAPE Involve and Engage: overview of policy themes | The British Academy\" href=\"https:\/\/www.thebritishacademy.ac.uk\/funding\/shape-involve-and-engage\/shape-involve-and-engage-overview-of-policy-themes\/?utm_source=chatgpt.com\">The British Academy<\/a>)<\/li>\n<li>For economic strategy, recognising SHAPE means investing in creative industries, arts, heritage, social innovation \u2014 sectors with high growth potential and export possibilities.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"For_education_workforce\"><\/span>For education &amp; workforce<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>SHAPE implies that curricula should ensure that students acquire not only technical STEM skills but also social, creative, critical thinking, communication, ethics \u2014 enabling them to thrive in hybrid roles.<\/li>\n<li>As the data show, SHAPE graduates are highly employable across sectors; investments in SHAPE subject provision support workforce resilience. (<a title=\"SHAPE Observatory: SHAPE in numbers | The British Academy\" href=\"https:\/\/www.thebritishacademy.ac.uk\/policy-and-research\/british-academy-shape-observatory\/shape-in-numbers\/?utm_source=chatgpt.com\">The British Academy<\/a>)<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Key_challenges_things_to_watch\"><\/span>Key challenges &amp; things to watch<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Visibility and funding parity<\/strong>: While SHAPE is gaining ground, the proportion of funding relative to STEM remains lower in many funding councils; the funding ecosystem still has structural biases. For example, UKRI budgets for AHRC\/ESRC remain a small share of overall R&amp;D funding. (<a title=\"SHAPE Observatory: SHAPE in numbers | The British Academy\" href=\"https:\/\/www.thebritishacademy.ac.uk\/policy-and-research\/british-academy-shape-observatory\/shape-in-numbers\/?utm_source=chatgpt.com\">The British Academy<\/a>)<\/li>\n<li><strong>Translational pathways<\/strong>: SHAPE research impact sometimes takes different forms (policy change, cultural shift, communities) which are less easy to measure in traditional \u201ccommercialisation\u201d or \u201cspin\u2011out\u201d terms. Funders and institutions need metrics that capture those value chains.<\/li>\n<li><strong>Interdisciplinarity complexity<\/strong>: Working across SHAPE + STEM requires institutional culture change, funding mechanisms, career incentives. Without that, the promise may be limited.<\/li>\n<li><strong>Subject provision &amp; regional inequality<\/strong>: Data suggest that SHAPE disciplines face regional \u201ccold spots\u201d (e.g., fewer modern languages or humanities provision in some regions). This could hamper the broad benefits of SHAPE. (<a title=\"SHAPE Observatory: SHAPE in numbers | The British Academy\" href=\"https:\/\/www.thebritishacademy.ac.uk\/policy-and-research\/british-academy-shape-observatory\/shape-in-numbers\/?utm_source=chatgpt.com\">The British Academy<\/a>)<\/li>\n<li><strong>Sustaining momentum<\/strong>: The rise of SHAPE requires sustained institutional support, rather than rhetorical inclusion. If policies shift back to purely STEM\/technology focus, SHAPE could lose ground again.<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Selected_case_studies\"><\/span>Selected case studies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>At the University of Edinburgh: SHAPE research centre is embedded within themes such as Governance &amp; Democracy, Data &amp; Digital, and explicitly states the collective \u201cSHAPE\u201d is part of the institution\u2019s strategy. (<a title=\"SHAPE (Social Sciences Humanities &amp; the Arts for People and the Economy) | Research and Engagement | College of Arts, Humanities and Social Sciences\" href=\"https:\/\/cahss.ed.ac.uk\/research-ke\/serch-research-hub\/shape?utm_source=chatgpt.com\">cahss.ed.ac.uk<\/a>)<\/li>\n<li>At the University of Plymouth: Example of commercialisation in SHAPE disciplines \u2014 e.g., immersive storytelling for health &amp; wellbeing, toolkits for gender representation in museums, showing how SHAPE can drive real world impact beyond standard humanities scholarship. (<a title=\"Commercialisation in SHAPE disciplines - University of Plymouth\" href=\"https:\/\/www.plymouth.ac.uk\/research\/place\/commercialisation-in-shape-disciplines?utm_source=chatgpt.com\">University of Plymouth<\/a>)<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Final_summary\"><\/span>Final summary<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The increasing emphasis on SHAPE disciplines in UK research strategy <strong>reflects a shift<\/strong>: from seeing humanities and social sciences as \u2018nice to have\u2019 adjuncts, to recognising them as <strong>integral<\/strong> to innovation, societal challenge\u2011solving, policy, and economy. The acronym SHAPE helps bundle this strategic ambition and provides a clearer voice for these disciplines.<\/p>\n<p>Here are <strong>two detailed case studies<\/strong> plus commentary on the growing role of the Social Sciences, Humanities and the Arts for People and the Economy\u202f(SHAPE) disciplines in UK research strategy.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Case_Study%E2%80%AF1_Knowledge%E2%80%91Exchange_in_SHAPE_British_Academy%E2%80%AF%E2%80%AFKEF\"><\/span>Case Study\u202f1: Knowledge\u2011Exchange in SHAPE (British Academy\u202f\/\u202fKEF)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/www.thebritishacademy.ac.uk\/media\/images\/Case-studies-Knowledge-Exchange-in-SHAPE-disci.width-860.png\" alt=\"Image\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.thebritishacademy.ac.uk\/media\/images\/Knowledge-Exchange-in-the-SHAPE-su.2e16d0ba.fill-180x253.jpg\" alt=\"Image\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/analytics.jiscinvolve.org\/wp\/files\/2021\/03\/KEF-5-Example-Cluster-Analysis-Dashboard.png\" alt=\"Image\" \/><\/p>\n<ul>\n<li>In June\u202f2021, the British Academy published a report titled <em>\u201cKnowledge Exchange in the SHAPE disciplines\u201d<\/em> following the first outcomes of the UK\u2019s Knowledge Exchange Framework (KEF). (<a title=\"Knowledge exchange in SHAPE disciplines drives growth, benefits society and is thriving, new British Academy report argues | The British Academy\" href=\"https:\/\/www.thebritishacademy.ac.uk\/news\/knowledge-exchange-in-shape-disciplines-drives-growth-benefits-society-and-is-thriving-new-british-academy-report-argues\/?utm_source=chatgpt.com\">The British Academy<\/a>)<\/li>\n<li>The report collected multiple case studies across UK universities showing how SHAPE\u2011discipline researchers (social sciences, humanities, arts) engaged in knowledge exchange with businesses, public services and communities \u2014 e.g., a university linguistics lab working with an insurance company to improve readability of policy documents (linguistics + legal language + user welfare) which improved accessibility for tens of millions of consumers. (<a title=\"Knowledge Exchange Framework | Higher education | Browne Jacobson\" href=\"https:\/\/www.brownejacobson.com\/insights\/the-role-of-the-shape?utm_source=chatgpt.com\">brownejacobson.com<\/a>)<\/li>\n<li>The report emphasised that SHAPE disciplines deliver <strong>social, economic, cultural benefits<\/strong> (regional economic growth; products\/services; public\u2011policy influence) and argued they should have stronger recognition within university knowledge\u2011exchange metrics. (<a title=\"Knowledge exchange in SHAPE disciplines drives growth, benefits society and is thriving, new British Academy report argues | The British Academy\" href=\"https:\/\/www.thebritishacademy.ac.uk\/news\/knowledge-exchange-in-shape-disciplines-drives-growth-benefits-society-and-is-thriving-new-british-academy-report-argues\/?utm_source=chatgpt.com\">The British Academy<\/a>)<\/li>\n<li><strong>Why this is important<\/strong>: It shows how SHAPE research is increasingly viewed not just as \u201cpure humanities\/social science\u201d but as <strong>applied<\/strong> and instrumental in innovation, knowledge transfer and societal value. It supports the narrative that UK research strategy is elevating SHAPE alongside STEM.<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Case_Study%E2%80%AF2_SHAPE_Sustainability_Impact_Projects_Students%E2%80%AF%E2%80%AFUniversities\"><\/span>Case Study\u202f2: SHAPE Sustainability Impact Projects (Students\u202f+\u202fUniversities)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/cdn.prod.website-files.com\/6008334066c47be740656954\/67a0ea342295a19c62813720_66291964143151906cb2c78f_Lancaster%2520in-person%2520session.jpeg\" alt=\"Image\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.thebritishacademy.ac.uk\/media\/images\/Student_seminar.2e16d0ba.fill-1200x675.jpg\" alt=\"Image\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cdn.prod.website-files.com\/6008334066c47be740656954\/67a0ea332295a19c6281369a_66291cd0c5f8c32ea4fcba71_Slido%2520-%2520what%2520do%2520you%2520hope%2520to%2520gain.png\" alt=\"Image\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.thebritishacademy.ac.uk\/media\/images\/Students-SHAPE-researcher-impact-.2e16d0ba.fill-1200x675.jpg\" alt=\"Image\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.cisl.cam.ac.uk\/sites\/default\/files\/styles\/leading\/public\/living-lab_0.jpg?itok=uaWjjo3G\" alt=\"Image\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cdn.sheffield.ac.uk\/sites\/default\/files\/styles\/mobile_single_column_1x\/public\/2019-06\/_MG_8140.jpg?h=daccd6e4&amp;itok=gqJ700IO\" alt=\"Image\" \/><\/p>\n<ul>\n<li>The British Academy partnered with the student organisation Students Organising for Sustainability UK (SOS\u2011UK) to launch the <em>SHAPE Sustainability Impact Projects<\/em> (from 2020 onward) aimed at engaging students and academics in SHAPE disciplines to tackle environmental, social and economic sustainability challenges via \u201cliving\u2011lab\u201d models in their own institutions\/communities. (<a title=\"SHAPE Impact Projects support new applied research in sustainability | The British Academy\" href=\"https:\/\/www.thebritishacademy.ac.uk\/news\/shape-impact-projects-support-new-applied-research-in-sustainability\/?utm_source=chatgpt.com\">The British Academy<\/a>)<\/li>\n<li>Output examples include:\n<ul>\n<li>A project at Bangor University to review and evolve how sustainability issues are taught across arts\/humanities curricula. (<a title=\"SHAPE Impact Projects support new applied research in sustainability | The British Academy\" href=\"https:\/\/www.thebritishacademy.ac.uk\/news\/shape-impact-projects-support-new-applied-research-in-sustainability\/?utm_source=chatgpt.com\">The British Academy<\/a>)<\/li>\n<li>A campaign at Manchester Metropolitan University where students from heritage\/arts and social science backgrounds designed engagement strategies for their institution\u2019s Sustainability Strategy for\u202f2030. (<a title=\"SHAPE Impact Projects support new applied research in sustainability | The British Academy\" href=\"https:\/\/www.thebritishacademy.ac.uk\/news\/shape-impact-projects-support-new-applied-research-in-sustainability\/?utm_source=chatgpt.com\">The British Academy<\/a>)<\/li>\n<\/ul>\n<\/li>\n<li><strong>Why it matters<\/strong>: This case illustrates SHAPE\u2019s relevance in domains often considered STEM\u2011only (e.g., climate, sustainability, net\u2011zero) and positions SHAPE disciplines as co\u2011creators of solutions, not just commentators. It shows the evolving role of SHAPE in UK research\/innovation ecosystems.<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Commentary_What_the_rise_of_SHAPE_means\"><\/span>Commentary: What the rise of SHAPE means<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Broader recognition &amp; repositioning<\/strong>: These case studies show that SHAPE disciplines are no longer peripheral \u2014 they are being repositioned as core to innovation, applied research, knowledge exchange and societal impact. The British Academy\u2019s work (e.g., <em>The Role of SHAPE in R&amp;D and Innovation<\/em> report) shows SHAPE is integral to innovation beyond pure STEM.<\/li>\n<li><strong>Interdisciplinary \/ \u201cConnected Knowledge\u201d<\/strong>: Many of the examples emphasise collaboration between SHAPE and STEM\/engineering: e.g., humanities + behaviour sciences informing AI ethics, or arts + human\u2011geography informing climate engagement. This interdisciplinarity is increasingly embedded in UK research strategy.<\/li>\n<li><strong>Skills and workforce relevance<\/strong>: SHAPE research contributes to transferable skills (communication, critical thinking, creativity, cultural awareness) that are in demand across the economy. The British Academy\u2019s \u201cSkills at Work\u201d report indicates SHAPE graduates perform strongly across sectors. (<a title=\"SHAPE\" href=\"https:\/\/www.thebritishacademy.ac.uk\/documents\/4414\/BA1096_SHAPE_SkillsAtWork_V8_Digital_Pages.pdf?utm_source=chatgpt.com\">The British Academy<\/a>)<\/li>\n<li><strong>Regional &amp; social equity dimensions<\/strong>: The mapping of SHAPE subject provision (via the SHAPE Observatory) shows regional \u201ccold\u2011spots\u201d and highlights access issues. This matters for UK policy, especially for levelling up and ensuring broad access to SHAPE disciplines. (<a title=\"Mapping social sciences, humanities and arts (SHAPE) provision in UK higher education\" href=\"https:\/\/www.rgs.org\/about-us\/what-is-geography\/geovisualisation\/mapping-shape-provision\/?utm_source=chatgpt.com\">rgs.org<\/a>)<\/li>\n<li><strong>Funding and policy shifts<\/strong>: The introduction of dedicated funding schemes (for example the British Academy\u2019s Innovation Fellowships for SHAPE) and policy attention reflect an increased funding and strategic weight for SHAPE disciplines. (<a title=\"New British Academy funding scheme supports innovation and cross-sector collaboration in the humanities and social sciences | The British Academy\" href=\"https:\/\/www.thebritishacademy.ac.uk\/news\/new-british-academy-funding-scheme-supports-innovation-and-cross-sector-collaboration-in-the-humanities-and-social-sciences\/?utm_source=chatgpt.com\">The British Academy<\/a>)<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Challenges_Things_to_Watch\"><\/span>Challenges &amp; Things to Watch<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Funding parity &amp; perception<\/strong>: While SHAPE is gaining ground, historically the funding, prestige and institutional priority have been lower than many STEM areas. Continued structural investment is required.<\/li>\n<li><strong>Measuring and articulating impact<\/strong>: SHAPE disciplines often produce impact in ways less easily captured by traditional R&amp;D metrics (patents, spin\u2011outs). Evaluating and capturing their value remains a challenge; e.g., impact on culture, public policy or community engagement.<\/li>\n<li><strong>Institutional culture and interdisciplinarity<\/strong>: Embedding SHAPE alongside STEM often requires institutional change (reward structures, collaboration incentives). Interdisciplinary work can suffer from funding\/journal bias.<\/li>\n<li><strong>Supply and access<\/strong>: Some SHAPE subject areas (such as modern languages, some humanities) face decline in student numbers or provision; ensuring access and pipeline is important. The mapping of SHAPE provision reveals regional and subject\u2011specific challenges.<\/li>\n<li><strong>Translation to industry\/innovation<\/strong>: While SHAPE\u2019s role in knowledge exchange and societal impact is clear, turning SHAPE insights into commercial innovation remains a less mature pathway compared to engineering\/tech. For UK research strategy, strengthening these links is key.<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Final_Take%E2%80%91away\"><\/span>Final Take\u2011away<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The rise of SHAPE disciplines in UK research strategy reflects a <strong>strategic broadening<\/strong> of what \u201cresearch and innovation\u201d means: not just STEM\u2011driven, but deeply connected to understanding human behaviour, society, culture, ethics and economy. The case studies above show SHAPE subjects doing applied work, engaging communities, influencing policy and facilitating innovation.<\/p>\n<p>For researchers, universities and policymakers, the message is: SHAPE is not a side\u2011track \u2014 it is <strong>central<\/strong> to the challenges of our time (digital society, climate change, health, ethics, cultural change). Embedding SHAPE disciplines, ensuring their collaboration with STEM, and tracking their impact should be part of any modern research strategy.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; What are SHAPE disciplines The acronym \u201cSHAPE\u201d stands for Social Sciences, Humanities and the Arts for People and the Economy\/Environment. 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