Voxelo raises £300K pre-seed to turn videos into 3D product models — full details
What the startup does
Voxelo is building an AI-powered 3D content studio aimed at removing one of ecommerce’s biggest bottlenecks: creating realistic product visuals.
Traditionally, 3D product models require:
- specialist hardware (3D scanners or photogrammetry rigs)
- technical artists
- long rendering times
- high production costs
Voxelo replaces that process with a simple workflow:
Upload a single product video → AI reconstructs a photorealistic 3D model in ~2 hours → publish it to a store, AR viewer, or marketing content.
Its proprietary technology, UG3D, generates:
- interactive 3D product viewers
- augmented reality (AR) previews
- multiple product images
- lifestyle content assets
—all from one video upload. (Practical Ecommerce)
The platform is designed so non-technical teams can create 3D without any expertise or special equipment. (voxelo.ai)
Why this matters (market context)
Ecommerce is shifting toward immersive shopping — especially after AR and virtual try-ons proved they:
- increase buyer confidence
- reduce product returns
- improve conversion rates (voxelo.ai)
However, small and mid-size retailers often cannot afford traditional 3D production. Voxelo’s approach lowers the barrier dramatically by using everyday video capture.
In simple terms:
They’re trying to make 3D product visualization as easy as taking a smartphone video.
Product capabilities
Key features currently offered:
| Feature | What it enables |
|---|---|
| Video-to-3D reconstruction | Automatic photorealistic model generation |
| Interactive viewer | Customers rotate & inspect products |
| AR placement | View item in real-world environment |
| 3D hotspots/annotations | Highlight product details |
| Content generation | Multiple images & marketing assets |
Processing time: about 2 hours per model (voxelo.ai)
Starting subscription: around £50/month (voxelo.ai)
Founding team
The leadership includes experienced 3D and AI professionals, notably a CTO who previously co-founded a 3D/AI startup backed by major venture investors and worked with global brands and creative studios. (voxelo.ai)
Strategic goal
Voxelo’s vision is to democratize immersive ecommerce content:
Instead of large retailers being the only ones able to offer interactive 3D shopping, the company wants small merchants to have the same experience quality.
Their core thesis:
The future product page won’t be a gallery of images — it will be a manipulable digital twin.
Competitive landscape
They operate in the fast-growing space between:
- 3D scanning software
- AI computer vision reconstruction
- AR commerce platforms
But Voxelo differentiates itself by focusing on minimal input (video only) rather than multi-angle photography or scanning rigs.
What the funding will be used for
Typical early-stage priorities:
- product development and model quality improvements
- ecommerce platform integrations
- onboarding retailers and marketplaces
- scaling infrastructure for processing workloads
Bottom line
Voxelo is tackling a real ecommerce friction point: creating high-quality product visuals cheaply.
If successful, its technology could make 3D product pages as common as product photos — and potentially change how online shopping interfaces are designed.
Voxelo raises £300K pre-seed to turn videos into 3D product models — case studies and comments
Below are real-world use scenarios (practical case studies) plus industry commentary explaining why this matters for ecommerce, marketing, and digital content.
Case Studies
1) Small ecommerce retailers replacing expensive product photography
Problem:
Small online stores often struggle to afford professional photoshoots, 360° captures, and AR assets. Producing multiple angles, lifestyle shots, and product videos normally requires studios, lighting, and designers.
How Voxelo helps:
Voxelo’s platform converts a short product video into a production-ready digital twin in about two hours and automatically generates multiple content formats (3D models, AR, product images, lifestyle visuals). (Practical Ecommerce)
Example workflow:
- Seller records a 2–3 minute phone video
- Uploads to Voxelo
- Receives interactive 3D viewer + images
- Embeds into Shopify or product page
Impact:
- No studio costs
- Faster listing creation
- More visual trust for customers
Result:
Better product visualisation increases buyer confidence and conversion while reducing returns. (UK Business Angels Association)
This effectively democratizes high-quality ecommerce visuals for SMEs.
2) Fashion & accessories brands enabling try-before-buy experiences
Problem:
Customers hesitate to buy items online when they cannot inspect details — stitching, texture, scale.
How Voxelo helps:
Interactive 3D and AR allow shoppers to rotate and examine products closely, or view them in their environment.
Voxelo lets brands generate 3D & AR content from one video capture rather than specialized 3D scanning rigs. (voxelo.ai)
Business outcome:
- Higher conversion rates
- Lower product returns
- Improved mobile shopping experience
3) Marketplaces and resellers scaling catalog creation
Problem:
Marketplaces onboarding thousands of sellers face inconsistent product images and weak trust signals.
Solution with Voxelo:
A standardized video-upload process means sellers generate consistent, interactive listings without technical skills.
Strategic value:
Platforms can enforce:
- Minimum visual quality
- Interactive previews
- AR placement
This leads to stronger marketplace credibility and fewer disputes.
4) Social commerce and influencer selling
Problem:
Creators sell products via TikTok/Reels but static store pages don’t match the video engagement.
Use of Voxelo:
Creators record the same product video used in social content → convert into 3D store asset.
Result:
Social → Store continuity
Video storytelling → Interactive buying
This bridges content marketing and transactional ecommerce.
Industry Commentary
Why investors care
Voxelo sits at the intersection of three fast-growing trends:
1) Visual commerce replacing text-commerce
Consumers increasingly expect immersive product experiences rather than flat images.
The startup’s thesis:
Better product content builds buyer confidence and drives conversion (EU-Startups)
This matches broader ecommerce behaviour — shoppers want to “inspect” online products like in physical stores.
2) AI reducing production cost, not just generating art
Unlike generative image AI (which creates synthetic images), Voxelo creates real-product digital twins — closer to verification than imagination.
That matters because:
- Brands avoid misrepresentation risk
- Customers trust visuals more
- Return rates drop
3) 3D content becoming standard infrastructure
Today:
- Photos = mandatory
- Video = competitive advantage
Soon: - Interactive 3D = expected
Voxelo’s model suggests 3D will become automated — not handcrafted — just like modern photo editing.
Competitive Perspective
Voxelo’s differentiation:
| Traditional 3D scanning | Voxelo |
|---|---|
| Requires expensive hardware | Uses phone video |
| Skilled operators | Anyone can create |
| Slow turnaround | ~2 hours processing (Practical Ecommerce) |
| High cost | Subscription SaaS (voxelo.ai) |
This moves 3D from enterprise-only → mass-market.
Key Takeaway
Voxelo is not just a 3D tool — it represents a shift in ecommerce:
Content creation → content automation
If successful, product pages in the future may automatically generate:
- Interactive views
- AR previews
- Marketing assets
- Social visuals
…all from one recording.
Final Comment
The real innovation isn’t 3D itself — it’s eliminating the production barrier.
Just as smartphone cameras replaced studio photography for many businesses, Voxelo aims to make 3D product visualization a default feature of online selling rather than a premium upgrade.