Who’s involved
- PMG (a global independent marketing services and technology company) has been named Media Agency of Record (AOR) and creative production partner for Geely Auto UK. (PMG – Digital Company)
- Geely Auto UK is part of Zhejiang Geely Holding Group, the Chinese automotive group that also owns brands like Volvo, Polestar, Lotus and LEVC. (PMG – Digital Company)
Scope of the work
As media agency of record, PMG will be responsible for:
- Integrated communications planning – shaping how Geely Auto UK advertises across channels. (PMG – Digital Company)
- Full-funnel media strategy – from brand awareness to conversion planning. (PMG – Digital Company)
- Performance creative and advanced measurement – helping the campaigns perform better and tracking results. (PMG – Digital Company)
- Consultancy support – offers strategic guidance beyond just buying ads. (PMG – Digital Company)
Why this matters for Geely
- The appointment comes as Geely prepares for a rapid rollout of new vehicles in the UK, aiming to compress what is usually a multi-year launch into a single outstanding launch phase — including launching three new models and seeking around 20,000 sales in its first full year in-market. (PMG – Digital Company)
- Geely sees this as critical to building brand awareness and demand quickly in the competitive UK automotive and EV space. (PMG – Digital Company)
PMG’s advantage
- PMG’s strategy will be supported by its proprietary marketing intelligence technology, Alli, which is designed to help with planning, performance optimisation and linking media investment to business results. (PMG – Digital Company)
- PMG also brings experience from other automotive-related and high-profile campaigns, which was highlighted as part of why Geely chose them after a competitive pitch against other global agencies. (PMG – Digital Company)
Timeline
- The partnership officially begins in February 2026. (PMG – Digital Company)
Here’s a case-study-style summary of the appointment of PMG as Media Agency of Record for Geely Auto UK, including comments from leaders and context on PMG’s relevant background:
Strategic Media Partnership: PMG & Geely Auto UK
PMG has been appointed as the Media Agency of Record and creative production partner for Geely Auto UK, following a competitive review process. The partnership officially begins in February 2026 and is designed to support Geely’s ambitious brand launch in the UK market with an integrated media strategy. (PMG – Digital Company)
Why PMG Was Selected — Case Study Lens
While detailed performance metrics from previous automotive campaigns aren’t publicly released yet, Geely’s decision reflects PMG’s broader track record in media, performance creative, and advanced measurement — including work with high-profile brands and event sponsorships (e.g., sports and lifestyle campaigns). (PMG – Digital Company)
Key Areas of PMG’s Offering in This Assignment
- Integrated media strategy covering full-funnel planning across digital, social, and traditional channels. (PMG – Digital Company)
- Performance creative — tailoring creative assets to drive response and engagement while tracking performance. (PMG – Digital Company)
- Advanced measurement & analytics — linking media spend to business outcomes like sales and dealer-level performance. (PMG – Digital Company)
- Consultancy support — strategic guidance beyond ad buying (e.g., planning, audience insight, and activation optimization). (PMG – Digital Company)
- Alli technology platform — PMG’s proprietary marketing intelligence system used to optimize planning and measurement at scale. (PMG – Digital Company)
Comments from Leadership — First-Party Insights
Geely Auto UK
Mark Blundell (Chief Marketing Officer) described the appointment as part of a high-pace brand entry into a competitive UK market. According to the official press release:
“Geely is entering the UK with ambitious growth plans and a clear expectation of pace. PMG’s automotive expertise and impressive technology demonstrated their ability to support those goals, quickly building both credibility and demand.” (PMG – Digital Company)
In social posts about the review process, Blundell also:
- Highlighted that the media pitch showcased high levels of expertise and passion within the UK media agency landscape. (LinkedIn)
PMG Leadership
Josh Krichefski (EMEA President, PMG) emphasised the need for agility and integrated systems in the EV category:
“Success demands the agility inherent in a fully integrated approach where media, creative, technology, and experience operate as one system… PMG is built to drive these transformational moments.” (PMG – Digital Company)
Additional internal posts from PMG leaders (common on LinkedIn) reinforce:
- Team pride and excitement for the Geely partnership. (LinkedIn)
- Recognition of strong competition during the pitching process, underscoring the strategic win. (LinkedIn)
Related PMG Capabilities & Precedents
While direct “case studies” of PMG’s automotive media work aren’t publicly published yet, PMG’s portfolio of campaign work (outside automotive) shows capabilities that likely influenced Geely’s choice:
- PMG has received industry recognitions (e.g., Independent Agency of the Year) and awards for integrated media plans across consumer and performance marketing. (PMG – Digital Company)
- The agency’s past work spans large awareness campaigns, performance-oriented media strategies, and data-driven planning for global brands, indicating capacity to handle complex launch-phase media requirements. (PMG – Digital Company)
What This Means for the Geely Launch — Outcome Expectations
From a case-study perspective on setting goals and strategy:
Objective:
- Build rapid brand awareness for Geely Auto UK in a crowded UK automotive market.
- Support the rollout of multiple new models (e.g., EV and hybrid vehicles) with measurable performance across awareness → consideration → conversion. (Marketing Report)
Proposed Mechanisms:
- Integrated media planning informed by data and the Alli platform. (PMG – Digital Company)
- Performance creative to continuously refine messaging and creative assets based on live outcomes. (PMG – Digital Company)
- Measurement that ties media investment to business KPIs, including dealer leads and sales conversions. (PMG – Digital Company)
Summary of Key Takeaways
What this partnership illustrates:
- A strategic shift toward integrated media and technology-driven planning for automotive launches. (PMG – Digital Company)
- Geely placing a premium on rapid brand development and measurable impact in a competitive EV landscape. (PMG – Digital Company)
- PMG’s approach combining creative output, media planning, and analytics under one strategic roof. (PMG – Digital Company)