Canva’s “Really, Really Good Design” UK Campaign: A Comprehensive Overview
In September 2025, Canva launched its bold UK brand campaign titled “Really, Really Good Design,” aiming to inspire British businesses to embrace the transformative power of design. The campaign centers around the fictional Debbie & Sons sandwich shop, illustrating how good design can elevate a small business from obscurity to success.
Campaign Concept and Narrative
The campaign’s narrative follows Debbie, a mother running a modest crisp and pickle sandwich shop, whose business struggles to gain attention. Upon utilizing Canva’s design tools, Debbie revamps her brand identity, creating eye-catching menus and social media posts. This transformation leads to increased customer engagement and business growth, demonstrating how accessible design can make a significant impact.
Director Eoin Glaister helms the campaign’s hero film, infusing it with a distinctly British sense of humor. The film showcases Debbie’s journey, highlighting the pivotal role of design in her business’s turnaround. Beyond the film, the campaign extends across various media platforms, including TV, streaming services, radio, social media, and outdoor advertising, ensuring widespread reach and engagement.
Collaborations and Community Engagement
To further immerse the UK audience in the campaign, Canva partnered with the popular sandwich chain Sandwich Sandwich. For a limited time, all stores across the UK offered a special crisp and pickle sandwich, packaged in custom Canva Grab & Go boxes. All proceeds from this initiative were donated to the East London Business Alliance and the Spitalfields Crypt Trust, supporting local communities and businesses.
Additionally, Canva introduced Debbie & Sons-themed templates within its platform, allowing users to create their own designs inspired by the campaign. This initiative not only promotes creativity but also encourages users to explore the potential of Canva’s tools in enhancing their own business endeavors.
Strategic Objectives and Market Impact
The primary objective of the “Really, Really Good Design” campaign is to demonstrate that effective design is not exclusive to large corporations with substantial budgets but is accessible to small businesses and individuals. By showcasing a relatable success story, Canva aims to empower UK businesses to harness the power of design in their operations.
The campaign also aligns with Canva’s broader mission to democratize design and creativity. Through its user-friendly platform and diverse template offerings, Canva enables users to produce professional-quality designs without the need for extensive design expertise. This approach fosters a more inclusive creative environment, where individuals and businesses of all sizes can thrive.
Canva’s “Really, Really Good Design” UK Campaign: Case Studies, Comments, and Examples
In September 2025, Canva launched its UK brand campaign titled “Really, Really Good Design,” aiming to inspire UK businesses to harness the power of design in transforming their ideas into impactful visual communications. The campaign centers around the fictional Debbie & Sons sandwich shop, illustrating how good design can elevate a small business from obscurity to success.
Campaign Overview
The campaign’s narrative follows Debbie, a mother running a modest crisp and pickle sandwich shop, whose business struggles to gain attention. Upon utilizing Canva’s design tools, Debbie revamps her brand identity, creating eye-catching menus and social media posts. This transformation leads to increased customer engagement and business growth, demonstrating how accessible design can make a significant impact.
Director Eoin Glaister helms the campaign’s hero film, infusing it with a distinctly British sense of humor. The film showcases Debbie’s journey, highlighting the pivotal role of design in her business’s turnaround. Beyond the film, the campaign extends across various media platforms, including TV, streaming services, radio, social media, and outdoor advertising, ensuring widespread reach and engagement.
Collaborations and Community Engagement
To further immerse the UK audience in the campaign, Canva partnered with the popular sandwich chain Sandwich Sandwich. For a limited time, all stores across the UK offered a special crisp and pickle sandwich, packaged in custom Canva Grab & Go boxes. All proceeds from this initiative were donated to the East London Business Alliance and the Spitalfields Crypt Trust, supporting local communities and businesses.
Additionally, Canva introduced Debbie & Sons-themed templates within its platform, allowing users to create their own designs inspired by the campaign. This initiative not only promotes creativity but also encourages users to explore the potential of Canva’s tools in enhancing their own business endeavors.
Strategic Objectives and Market Impact
The primary objective of the “Really, Really Good Design” campaign is to demonstrate that effective design is not exclusive to large corporations with substantial budgets but is accessible to small businesses and individuals. By showcasing a relatable success story, Canva aims to empower UK businesses to harness the power of design in their operations.
The campaign also aligns with Canva’s broader mission to democratize design and creativity. Through its user-friendly platform and diverse template offerings, Canva enables users to produce professional-quality designs without the need for extensive design expertise. This approach fosters a more inclusive creative environment, where individuals and businesses of all sizes can thrive.
Case Studies and Real-World Applications
While specific case studies from the “Really, Really Good Design” campaign are yet to be detailed, Canva’s broader impact on businesses is evident. For instance, eXp Realty, a fully virtual brokerage, leverages Canva to amplify thousands of brands, showcasing how the platform supports scalability and brand consistency (Canva).
Community Feedback and Reception
The campaign has garnered positive feedback from the creative community. Cameron Temple, Executive Creative Director at Stink Studios, emphasized the campaign’s aim to encapsulate the pride and joy of creating something exceptional, highlighting how great design can elevate ideas across various domains (Ads of Brands).
Conclusion
Canva’s “Really, Really Good Design” campaign effectively communicates the transformative power of design in a relatable and engaging manner. By focusing on a small business’s journey and providing accessible tools for others to replicate that success, Canva reinforces its commitment to empowering creativity and supporting the growth of businesses across the UK.