Expansion Overview — New UK HQ & EMEA Growth
BoomerangFX, a global AI‑powered clinic software and marketing automation provider for private‑pay healthcare, has announced a major expansion of its UK and EMEA operations with the opening of a new UK headquarters. The move follows a record 6,000 % year‑over‑year growth in the UK in 2025, signalling strong demand for its technologies across England, Wales, Scotland, Ireland and wider EMEA markets. (Sahm)
To support this growth, the company has made multiple senior leadership appointments in the UK — particularly in customer success, operations and regional growth — and plans further executive hires to build on‑the‑ground leadership and capability that can support large‑scale clinic onboarding and multi‑site expansion. (Sahm)
Case Study: AI Clinic Co‑Pilot “AUVIA™” Driving Adoption
At the heart of BoomerangFX’s expansion is AUVIA™, its AI Clinic Co‑Pilot — a suite of generative AI tools integrated into its unified platform that is reshaping how private healthcare clinics attract, convert and retain patients. Clinics increasingly choose the system because it replaces fragmented solutions with a single, end‑to‑end operating platform. (Sahm)
Key Capabilities of AUVIA™
- AI‑Driven Lead Generation: Optimises digital campaigns on channels like Google, Meta and Instagram, identifying higher‑intent patient prospects. (Sahm)
- Automated Patient Engagement: Responds to inquiries instantly using natural‑sounding voice and text conversations, conducts automated consultations, and books appointments without manual follow‑up. (Sahm)
- End‑to‑End Patient Lifecycle: Tracks patients from first contact to treatment with personalised follow‑ups and seamless scheduling, boosting conversion and retention. (Sahm)
Example: One UK clinic — The Eye Retreat — reported that with AUVIA™, inquiries are handled faster, follow‑ups are more reliable, and consultation bookings happen automatically, allowing staff to focus more on patient care and less on administrative tasks. (Sahm)
Leadership & Strategic Hires
To capitalise on surging demand, BoomerangFX has recruited experienced senior leaders in the UK across core functions like:
- Customer success — ensuring clinics achieve outcomes with the platform,
- Operations — scaling deployment and support processes,
- Regional growth — accelerating presence across Europe and the Middle East. (Sahm)
The company intends to continue expanding its leadership team, reflecting its commitment to localised support — crucial for servicing diverse healthcare markets with different regulatory, operational and patient‑experience requirements. (Sahm)
Market Context — Why the Uptick Now
Shift in Private‑Pay Healthcare
The expansion reflects a larger industry shift:
- Clinics in aesthetics, medspa services, cosmetic surgery, dermatology, women’s health and specialty vision care are moving away from isolated point tools (EMR, scheduling, CRM, marketing separately) toward unified platforms that deliver visibility, efficiency and growth outcomes. (Sahm)
- Rising patient acquisition costs and evolving consumer expectations are intensifying competition, making automated, data‑driven workflows increasingly essential. (Sahm)
Regional Dynamics
BoomerangFX’s expansion into the UK and EMEA is strategically timed:
- Private, elective healthcare markets in Europe and the Middle East are growing as demand for wellness, elective and cosmetic care rises.
- Clinics in these markets are often smaller operations with limited IT and marketing resources — making AI‑driven automation and unified infrastructure particularly appealing. (Sahm)
Public & Industry Commentary
CEO & Founders
- Jerome Dwight, Co‑Founder & CEO, emphasised that BoomerangFX’s explosive UK growth validates the need for a unified AI operating platform that bridges operations, marketing automation and conversion efficiency across private‑pay healthcare. (Sahm)
- Dr. Stephen Mulholland, Co‑Founder, noted that profitability and scale in clinics require both operational precision and excellent patient experience — objectives supported by BoomerangFX’s integrated platform. (Sahm) Client Feedback
Practitioner clients have publicly attributed operational gains and faster growth to leveraging AI capabilities — particularly in lead response, automated bookings and analytics that help transform scattered digital demand into measurable revenue. (Sahm)
What This Means Going Forward
For Clinics
- The UK HQ and senior hires will give local healthcare practices better support, training and implementation capacity, improving onboarding outcomes and customer satisfaction. (Sahm)
For the Region
- The UK becomes a strategic hub for EMEA operations, facilitating partnerships, market development and closer engagement with clinics navigating digital transformation. (Sahm)
For the Industry
- BoomerangFX’s growth highlights a broader trend toward AI‑driven healthcare platforms that reduce manual workload, enhance patient experiences and drive smarter growth in an increasingly competitive market. (Sahm)
Summary
| Element | Detail |
|---|---|
| Company | BoomerangFX — AI‑powered clinic software & marketing automation provider |
| Expansion | New UK headquarters; expanded UK & EMEA operations |
| Growth | ~6,000 % YoY UK growth in 2025 |
| Leadership | Multiple senior UK hiring across key operational functions |
| Core Technology | AUVIA™ AI Clinic Co‑Pilot for lead gen, engagement & conversion |
| Market Focus | Private‑pay healthcare: aesthetics, wellness, women’s health, vision care, etc. |
| Strategic Impact | Strengthened regional support and platform adoption across Europe & EMEA |
BoomerangFX’s move underscores how AI‑driven software platforms are reshaping private healthcare operations, with increased investment in local leadership and infrastructure to support sustained regional growth. (Sahm)
Here’s a case‑study‑style overview of BoomerangFX’s expansion in the UK and EMEA, including real examples of adoption, strategic leadership hires, and industry comments on the surge in demand for its AI healthcare platform: (PR Newswire)
Case Study 1 — UK Growth & New Headquarters
Rapid Adoption in 2025
BoomerangFX reported an exceptional 6,000 % year‑over‑year growth in the UK throughout 2025, a sign of strong market demand among private‑pay healthcare providers including aesthetic medicine, wellness clinics, dermatology and specialty vision care practices. (PR Newswire)
This expansion reflects a broader shift in private healthcare — clinics are moving away from fragmented point solutions (separate systems for scheduling, CRM, marketing, etc.) toward unified AI‑powered operating platforms that streamline operations, patient acquisition, conversion and retention. (Sahm)
Opening a UK Headquarters
To support sustained regional growth, BoomerangFX opened a new UK headquarters, positioning London as a hub for European and EMEA operations. The office is intended to bolster:
- Customer success
- Regional operations
- Enterprise onboarding and performance support
- Multi‑site scalability for larger clinic groups
This investment signals the company’s commitment to localised support and deeper market penetration. (PR Newswire)
Case Study 2 — AUVIA™ AI Clinic Co‑Pilot in Action
What AUVIA Does
At the heart of BoomerangFX’s platform is AUVIA™, the AI Clinic Co‑Pilot, which helps clinics transform how they:
- Generate high‑intent patient leads via channels like Google, Meta and Instagram
- Instantly engage new inquiries with natural, human‑like voice and text responses
- Automate consultations and appointment bookings
- Manage patient journeys from first contact to treatment and follow‑up
This closed‑loop AI workflow reduces manual tasks, increases conversion rates, and enhances patient experience — a key reason clinics are rapidly adopting the solution. (Sahm)
Example: The Eye Retreat (UK)
Dr. Sharon Flora, CEO of The Eye Retreat — a multi‑disciplinary UK clinic combining advanced dry‑eye treatments and aesthetic services — reports that adopting BoomerangFX and AUVIA has enabled her practice to:
- Handle inquiries faster
- Ensure consistent follow‑up
- Automate appointment bookings
without staff chasing leads manually — allowing the team to focus more on patient care and growth. (Sahm)
This real‑world case highlights how AI‑driven automation directly contributes to operational efficiency and commercial scale‑up. (Sahm)
Leadership & Strategic Appointments
Senior Hires to Fuel Growth
To support this expansion, BoomerangFX made multiple senior leadership appointments in the UK across critical areas such as:
- Customer success
- Operations
- Regional growth strategy
These hires are aimed at ensuring enterprise‑grade onboarding, ongoing performance management and scalable support for clinics across EMEA as demand accelerates. (PR Newswire)
Executive Comments
Jerome Dwight, Co‑Founder & CEO, explained the strategy:
“Our record growth in the UK … validated what we believed — clinics want a single operating system that connects operations, marketing automation, and AI‑driven conversion. The UK headquarters and leadership expansion are foundational investments as we continue to scale across Europe and EMEA.” (PR Newswire)
Dr. Stephen Mulholland, Co‑Founder, added that clinics need operational precision, consistent patient experience and intelligent conversion to scale sustainably — which the platform is designed to deliver. (Sahm)
Industry Commentary & Broader Impact
Market Dynamics
The move comes as private‑pay healthcare becomes more competitive and complex, with clinics facing:
- Higher patient acquisition costs
- Growth pressures
- Technology fragmentation
BoomerangFX’s unified platform addresses these issues by connecting marketing, CRM, operations and follow‑up in a single system — eliminating silos and boosting efficiency and scalability. (Sahm)
Client & Sector Reactions
Practitioner feedback underscores a practical business impact:
- Clinics report improved response times to inquiries
- Increased conversion rates due to automated follow‑up and booking
- Enhanced overall patient journeys
These outcomes resonate with broader healthcare automation trends, where AI‑based systems are increasingly critical for competitive advantage. (Sahm)
What This Expansion Means Going Forward
For Clinics
- Access to localised support, training and implementation services
- Enhanced ability to scale multi‑site operations
- Greater integration of marketing and clinical workflows
For the EMEA Market
- A clearer signal that AI‑powered unified platforms are becoming foundational for private‑pay healthcare operations
- Increased professionalisation of clinic workflows, moving away from piecemeal software stacks
For the Healthcare Tech Sector
- BoomerangFX’s growth highlights how AI is reshaping clinic operations, particularly by automating traditionally manual tasks like lead management and patient engagement
- The company’s placement on the Deloitte Technology Fast 500 lists underscores its rapid growth and industry recognition. (FinanzNachrichten.de)
Summary of Key Case Points
| Case Aspect | Key Insights |
|---|---|
| UK Expansion | 6,000 % growth in 2025 led to a UK HQ and senior appointments. (PR Newswire) |
| AI Platform Adoption | AUVIA™ transforms lead generation and patient journey automation. (Sahm) |
| Client Example | The Eye Retreat reports automated workflows and scalable growth. (Sahm) |
| Strategic Leadership | New hires support scaling, onboarding and EMEA expansion. (PR Newswire) |