Agency Selected to Represent UK within the Public Relations Global Network

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Key Details about Rooster and its Role in PRGN

  1. Membership Announcement
    • On 12 November 2025, PRGN publicly announced that Rooster has joined its network as the UK member agency. (Rooster)
    • This gives PRGN a stronger direct foothold in the UK market. (Agility PR Solutions)
  2. About Rooster
    • Founded: 1999. (Rooster)
    • Location: London, UK. (Agility PR Solutions)
    • Team Size: More than 25 specialists. (Rooster)
    • Services: The agency provides integrated communications, including PR, social media, influencer outreach, experiential, creative, and reputation management. (Rooster)
    • Sectors: They serve a wide variety of sectors — B2B, consumer, property, travel, etc. (Agility PR Solutions)
    • Recognition: In 2025, Rooster was listed among the Top 55 B2B and Top 60 Consumer Agencies in the PR Week UK Top 150. (Agility PR Solutions)
  3. Why PRGN Chose Rooster
    • Strategic Importance: London is considered a key global communications hub, and PRGN sees Rooster as the “key link between the U.S. and Europe.” (Agility PR Solutions)
    • Global Mindset + Local Expertise: Rooster brings “deep local knowledge and a global mindset” which aligns with PRGN’s model of combining local insight with global reach. (Rooster)
    • Innovation: Rooster is noted for being “results-driven” and innovating in storytelling, making it a strong partner for international clients. (Agility PR Solutions)
  4. What This Means for PRGN Clients
    • Clients working with PRGN now have boots-on-the-ground PR support in the UK, via Rooster. (Rooster)
    • Rooster’s inclusion strengthens PRGN’s ability to coordinate cross-border campaigns that touch both UK and other global markets. (Agility PR Solutions)
    • The collaboration gives clients access to senior-level leadership and integration with PRGN’s global network, combining Rooster’s sector expertise with other member agencies. (PRGN)
  5. About PRGN (Context)
    • The Public Relations Global Network is a network of independent, owner-operated PR agencies from around the world. (PRGN)
    • It emphasizes local expertise + global coordination, meaning they can run global campaigns while relying on top-tier local agencies. (PRGN)
    • The membership to PRGN is by invitation only, which helps maintain high quality and performance standards. (PRGN)
    • Good question. Here’s a deeper look at Rooster (the UK agency now in PRGN), plus some case studies, and commentary on why this matters — and where the gaps are in publicly available information.

      1. Case Studies & Track Record of Rooster

      While the announcement of Rooster joining PRGN is recent (Nov 2025), there are existing Rooster case studies and examples of its work that illustrate its strengths — especially in global or multi-market contexts.

      From Rooster’s own site: (Rooster)

      Some key campaign highlights:

      • Homerun Brokers – Luxury Real Estate (Pan-European)
        Under its “Global” service offering, Rooster worked on a campaign to amplify Netflix’s “Making It in Marbella”. The campaign reportedly generated 38 coverage hits, ~4.9 million estimated views, and a strong domain authority. (Rooster)
      • Stratio BD – AI Product Launch
        For a global AI product, Rooster ran a cross-border launch. The campaign reached 25 countries, produced ~1.5k coverage hits, and achieved an estimated 18.8 million views. (Rooster)
      • El Gouna – Travel / Destination PR
        On Rooster’s “Our Work” page: they ran a campaign positioning El Gouna (a luxury destination) via a “Hole-in-One” golf narrative, driving social engagement (2.5 million social views) and email opt-ins (1,568). (Rooster)
      • Portsmouth Historic Quarter – Heritage & Community
        Rooster developed a storytelling campaign involving LGBTQ+ veterans, capturing “the hearts of LGBTQ+ veterans around the country.” (Rooster)
      • Zeus – Startup / Technology
        Rooster helped a startup win awards (2 Forbes 30 Under 30) and secure over 200 media coverage hits. (Rooster)
      • Fairview – Property Sector
        Campaign “Save to Buy” for first-time buyers: 9.74 million estimated views, 87 coverage hits, 18,000+ business enquiries. (Rooster)

      2. Historical / Other Client Wins & Examples

      Beyond the curated case studies, there are other notable client wins and examples:

      • China Southern Airlines (UK brief):
        Rooster was appointed in 2017 as the UK PR agency for China Southern Airlines. (Gorkana)

        • The UK commercial manager said Rooster’s digital activity “had an immediate positive impact on our UK sales.” (Gorkana)
        • Rooster’s Managing Director (James Brooke) commented on combining digital with media relations and creative storytelling for the airline. (Gorkana)
      • Client Wins (Trio in 2022):
        According to ResponseSource, in Nov 2022, Rooster’s travel team won three new clients:

        1. Air Astana – for a “corpsumer” PR programme to boost awareness of the airline among British travelers. (ResponseSource)
        2. Cheval Collection – a luxury apartment / hospitality brand for UK & Ireland PR. (ResponseSource)
        3. Ambassador Cruise Line – press office, creative campaigns, and issues management. (ResponseSource)

      3. Commentary: What This Means for PRGN & Why It’s Significant

      Here are some observations and implications (both strengths and potential challenges) of Rooster joining PRGN, based on the above case studies and its positioning:

      1. Strategic Fit for PRGN
        • Rooster’s multi-sector experience (B2B, consumer, property, travel) aligns well with the kind of diverse global clients that PRGN often serves. (Rooster)
        • Their track record in cross-border campaigns (e.g., the Stratio AI launch) means they are well-suited to deliver for global clients leveraging PRGN’s network. (Rooster)
        • According to PRGN President Frédéric François, adding Rooster “helps us support clients who need to work across borders … Rooster brings deep local knowledge and a global mindset.” (Rooster)
      2. Value for Rooster
        • Through the network, Rooster gains access to like-minded owner-operated agencies in other markets. This allows them to pitch to global clients more credibly. Rooster’s MD James Brooke said: “this partnership gives our clients access to trusted, like-minded agencies around the world … helping their stories travel further.” (Agility PR Solutions)
        • It helps them scale their “boots-on-the-ground” capability in markets where they don’t have a presence, without needing to build local offices.
      3. Credibility Boost
        • Being part of PRGN (a well-established network) reinforces Rooster’s reputation as not just a UK-focused boutique, but as a global-ambition agency.
        • Their inclusion also points to PRGN’s ambition to deepen in the UK market (London is “a key link between the U.S. and Europe,” per PRGN). (Agility PR Solutions)
      4. Challenges & Risks
        • Limited public case studies under PRGN banner (so far): Because this is a very recent membership, there aren’t yet many publicly-documented PRGN-led case studies featuring Rooster. (PRGN’s own case study page doesn’t yet show work from Rooster specifically.) (PRGN)
        • Integration risk: As with any network, coordination across agencies can be challenging (differences in style, reporting, resource alignment). Whether Rooster and its new PRGN partners can deliver seamless cross-border work remains to be seen.
        • Scaling team without diluting quality: If global business ramps up, Rooster will need to carefully manage resources; their team is relatively small (~25+ specialists). (Rooster)
      5. Broader Industry Trends Alignment
        • Rooster seems to be very aligned with modern PR trends: use of data, digital storytelling, influencer + experiential + creative communications. (Rooster)
        • Their “global reach” page explicitly promotes cross-border creativity, reputation management, scalable teams, and rapid market entry — all of which are core advantages of belonging to PRGN. (Rooster)

      4. My Assessment

      • Strengths: Rooster is a strong, independent UK agency with real global ambition and experience. Its multi-sector expertise, creative storytelling, and existing cross-border campaigns make it a very good strategic fit for PRGN.
      • Potential for Growth: Through PRGN, Rooster can more aggressively target multinational clients, especially those who want a local UK lead plus global reach.
      • Watch Points: Over the next 12–24 months, it will be interesting to track: (a) which PRGN clients are run through Rooster’s UK office, (b) how well Rooster coordinates with other PRGN member agencies, and (c) whether the network membership accelerates Rooster’s growth significantly without eroding its boutique strengths.

       

 

Categories: GB News, UK News