Nuii Launches Cream & Anatolian Pistachio — UK Market
Premium ice cream brand Nuii has announced the UK launch of a brand-new flavour called Cream & Anatolian Pistachio as part of its 2026 product lineup. The new flavour arrives in response to strong consumer demand for pistachio-based products and indulgent premium ice creams — pistachio has been one of the fastest-growing tastes in the frozen dessert category recently. (Retail Times)
What the New Flavour Is Like
- Core ice cream: Creamy base infused with rich, authentic Anatolian pistachio — pistachios grown in Anatolia are known for their distinct nutty flavour and quality. (Retail Times)
- Coating: Each stick is dipped in thick white chocolate made from sustainably sourced ingredients. (Retail Times)
- Texture: Finished with pieces of roasted crushed pistachios, providing a crunchy, flavourful contrast to the smooth ice cream beneath the coating. (Retail Times)
This combination aims to give a luxurious, taste-intensive experience that stands out from standard pistachio ice creams on the market. (Grocery Trader)
Launch Timing & Availability
- Launch Month: January 2026. (Retail Times)
- Where: Available in major UK supermarkets and retailers nationwide. (Grocery Trader)
- Price: RRP around £4.50 for a 3-pack (3 × 90 ml) of ice cream sticks. (Retail Times)
Brand Strategy & Market Context
Nuii has been expanding rapidly in the UK chilled dessert category — reportedly growing five times faster than the average of the sector over the past two years, boosted by its biggest-ever brand campaign. (Retail Times)
Why Pistachio?
- Pistachio flavours have seen a notable surge in popularity, partly driven by food trends and social media buzz around nutty and indulgent flavours in desserts and frozen treats. (Grocery Trader)
- Competing brands, including Magnum, have also introduced pistachio variants recently, reflecting strong consumer tastes in the UK premium ice cream aisle. (FoodBev Media)
Brand Comment
Henry Craven, Brand Manager for Nuii, said the team is “very excited” to introduce Cream & Anatolian Pistachio in 2026. He highlighted that pistachio products have grown in demand and that a premium, flavour-driven ice cream stick with rich ingredients offers UK consumers a memorable taste experience — something he described as an “indulgence with every bite.” (Retail Times)
What This Means for UK Ice Cream Fans
- The Nuii launch adds a distinct flavour option to a growing premium ice cream segment that includes pistachio and other globally inspired tastes. (Retail Times)
- Pistachio lovers now have a new stick format to try alongside tubs and bars already on shelves. (FoodBev Media)
- With the flavour supported by a multi-million-pound marketing push, it should be easy to spot in freezer aisles this year. (Retail Times)
Here’s a case-study and commentary–style look at Nuii’s new Cream & Anatolian Pistachio ice cream launch in the UK, with real examples of what the product is, how the brand is positioning it, market context, and reactions from industry/brand spokespeople and consumers: (Retail Times)
Case Study 1 — Product Launch & Brand Strategy
The Launch:
Premium ice cream brand Nuii has introduced Cream & Anatolian Pistachio to the UK market in January 2026. It’s a premium ice cream stick featuring a smooth cream base combined with authentic Anatolian pistachios, coated in thick white chocolate and topped with roasted pistachio pieces for textural contrast. (Retail Times)
Brand Positioning:
This flavour responds directly to a surge in pistachio popularity among UK consumers — pistachio has become one of the trendiest ice cream tastes recently, with other major brands launching pistachio variants too. (dairybusinessmea.com)
According to Nuii, the launch is part of a multi-million-pound marketing campaign featuring TV, cinema, outdoor and digital advertising throughout 2026, underlining the brand’s belief that this could become one of its standout flavours. (Retail Times)
Brand Comment:
Henry Craven, Brand Manager for Nuii, said the new flavour fills a gap in the premium pistachio ice cream segment in the UK market and delivers “a flavour adventure … consumers won’t forget.” He highlighted the unique taste and quality of Anatolian pistachios as key to that experience. (Retail Times)
Case Study 2 — How the Launch Fits Nuii’s Broader Growth
Brand Track Record:
Nuii’s rapid growth in recent years — expanding five times faster than the category average and driving a large share of value growth in indulgent ice cream sticks — provides context for why the brand is investing heavily in this launch. (Grocery Trader)
Earlier products, like Peanut Butter & Canadian Maple Syrup and other globally inspired flavours, helped Nuii build momentum by blending premium, international ingredients with bold taste profiles. (Grocery Trader)
Commentary Insight:
This new pistachio flavour reinforces Nuii’s overall strategy of adventure-led, globe-inspired ice creams — using distinctive ingredients sourced from renowned regions (in this case, Anatolia) to stand out from more generic flavours. (Nuii)
Case Study 3 — Market Context & Consumer Behaviour
Trend-Led Innovation:
Interest in pistachio as a flavour is reflected beyond Nuii’s launch. Other brands (such as Magnum) have expanded pistachio offerings, showing that consumer demand for nut-forward indulgent flavours is broad-based. (dairybusinessmea.com)
Consumer Reaction (Contextual):
While specific early UK reactions to Cream & Anatolian Pistachio aren’t yet widely published, social chatter about pistachio ice cream in general suggests strong interest in premium pistachio profiles — though reactions to other pistachio products can vary widely. For example, some UK ice cream fans online express frustration when pistachio flavours from other sources don’t hit expectations, indicating high consumer standards for the nut’s authentic taste. (Reddit)
This kind of consumer discourse matters: it shows that authentic flavour sourcing and execution — exactly what Nuii is emphasising with Anatolian pistachio — can be a differentiator in a crowded frozen dessert aisle.
Expert & Industry Commentary
Brand Leadership:
Henry Craven’s statements show Nuii isn’t just launching a flavour — the brand is making a strategic bet that pistachio can become a pillar of its premium portfolio. The marketing push suggests confidence that this product will drive category interest among UK shoppers. (Retail Times)
Sector Trends:
Industry insights highlight that premium and trend-led flavours are significant growth drivers in ice cream: consumers are increasingly seeking unique, indulgent experiences rather than standard vanilla or chocolate. Pistachio fits squarely into this desire. (dairybusinessmea.com)
Key Takeaways
| Aspect | Insight |
|---|---|
| Product Positioning | Premium pistachio flavour with quality ingredients & unique texture. (Retail Times) |
| Brand Strategy | Supported by major marketing spend and part of a broader global taste-adventure positioning. (Grocery Trader) |
| Consumer Trends | Pistachio and other nut flavours are trending strongly in the UK frozen dessert market. (dairybusinessmea.com) |
| Market Reaction Potential | High expectations for authentic, flavorful pistachio; success may lean on delivering on that promise. (Reddit) |
In summary: Nuii’s Cream & Anatolian Pistachio launch is a strategic, trend-aligned product introduction backed by significant marketing investment. Early brand comments position it as a premium, indulgent choice that taps into growing consumer demand for natural-taste pistachio ice cream — and it joins a broader movement in innovation for premium flavours in the UK market. (Retail Times)