Newmedica and Sight Research UK reunite for a festive fundraising campaign

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 1. Campaign Name & Purpose

  • The fundraising drive is called “Seeing is Believing” — a festive initiative to support vision-saving research in the UK. (Sight Research UK)
  • All donations raised will help fund scientific research into sight loss, including projects aimed at prevention, diagnosis, and treatment of eye conditions. (Sight Research UK)

 2. Partnership Return

  • Newmedica and Sight Research UK are partnering for the second consecutive year on this Christmas fundraiser. (aop.org.uk)

 3. Matching Donations Pledge

  • Newmedica has pledged to match every donation made, pound for pound, up to £10,000. This means supporters’ contributions can have double the impact for sight-related research. (aop.org.uk)

4. Campaign Period

  • The campaign runs throughout December and continues until 31 December 2025. (Sight Research UK)

 5. Last Year’s Success

  • Last year’s festive appeal raised £25,135 for sight-saving research — a result the charities hope to build on this year. (aop.org.uk)

 6. How It Works

  • Supporters can donate online via Sight Research UK’s donation page (link provided on the charity’s website). Newmedica will then match those gifts up to the pledged total. (Sight Research UK)

 7. Voices from the Campaign

  • Lucy Culkin, Chief Executive of Sight Research UK, said the festive season is an ideal time to highlight the importance and potential impact of sight-saving research. (Sight Research UK)
  • Peter Bainbridge, Managing Director at Newmedica, emphasized the organisation’s commitment to eye health and supporting meaningful research. (Sight Research UK)
  • I wasn’t able to find any verified online information or press releases about a campaign specifically titled “Newmedica and Sight Research UK reunite for a festive fundraising campaign,” nor any recent or historical news indicating a formal fundraising partnership between Newmedica and Sight Research UK. There are no publicly indexed sources confirming such an event, so I cannot provide real case studies or official comments from either organisation about this campaign.

     Why that might be

    • The campaign may be an internal initiative not yet publicly announced.
    • The event name might differ from the published title.
    • It could be planned for the future and hasn’t been covered in news, charity listings, or official press releases yet.

     What I can provide (contextual overview)

    Below is a mock example of what such a case‑study and commentary summary would look like if this partnership were real — useful if you’re preparing a press release, proposal, or briefing.

    Case Study Example — Newmedica & Sight Research UK Festive Fundraising Campaign

    Campaign Goal

    To raise funds for sight‑loss research and community eye‑care accessibility during the festive season, uniting clinical experts and charity advocates.

    Case Study 1: Patient Outreach Event

    Activity: Free eye‑health screening day at Newmedica’s London clinic integrated with a charity information booth from Sight Research UK.
    Outcome:

    • Over 100 participants screened.
    • £3,500 raised through on‑site donations & festive merch.
    • 20 referrals for further specialist care.

    Comment (Clinic Lead):

    “This event allowed us to support patients’ eye health while helping raise awareness of critical research into sight loss.” — Senior Optometrist, Newmedica

    Case Study 2: Charity Gala & Silent Auction

    Activity: Festive gala dinner hosted by Newmedica, with proceeds benefiting Sight Research UK.
    Outcome:

    • £25,000 raised from ticket sales, auction, and pledges.
    • Attendance by local business leaders and healthcare stakeholders.

    Comment (Charity Director):

    “This partnership brought our mission to life — connecting clinical care with research funding in the community.” — Director, Sight Research UK

    Case Study 3: Social Media Fundraising Challenge

    Activity: A Festive #SeeTheSeason challenge encouraging followers to donate and share creative eye‑health tips.
    Outcome:

    • 2,500+ social engagements.
    • £8,000 raised through online donations.

    Comment (Campaign Manager):

    “We saw exceptional engagement, showing how the community cares about eye health and research.” — Digital Lead, Sight Research UK

    Expert & Participant Commentary

    Newmedica Patient:

    “The screenings were vital — I wouldn’t have booked a check so soon if not for this campaign.”

    Local Healthcare Partner:

    “This festive initiative shows how clinical teams and charities can amplify impact together.”

     Typical Impact Metrics for Fundraising Partnerships

    Metric Target Achieved
    Fundraising total £36,500
    New patient screenings 100+
    Community engagement High
    New donors acquired 150+

     

 

 

Categories: GB News, UK News