| # | Supermarket & Branch | Address |
|---|---|---|
| 1 | Tesco Superstore – Whitechapel | 105 Whitechapel High St, London E1 1JE |
| 2 | Tesco Extra – Tottenham Court Road | 180–182 Tottenham Court Rd, London W1T 7NE |
| 3 | Sainsbury’s – Holborn | 202–204 High Holborn, London WC1V 7DP |
| 4 | Sainsbury’s – South Kensington | 3 Gloucester Rd, London SW7 4PL |
| 5 | Asda Superstore – Bow Lane | 96 Bow Lane, London EC4M 9BE |
| 6 | Morrisons – Peckham | 112 Bellenden Rd, London SE15 4ES |
| 7 | Waitrose – Brunswick Centre | Ground Floor, Brunswick Centre, London WC1N 1AZ |
| 8 | Lidl – Shepherd’s Bush Green | W12 8PP, London W12 8PP |
| 9 | Aldi – Balham Hill | 83–85 Balham Hill, London SW12 9AA |
| 10 | Co‑op Food – Highbury & Islington | 1–3 Highbury Corner, London N5 1SB |
| 11 | Marks & Spencer Simply Food – Oxford Street | 458–460 Oxford St, London W1C 1AP |
| 12 | Whole Foods Market – Kensington | 63–97 Kensington High St, London W8 5SE |
| 13 | Waitrose – Kings Cross | 27–29 York Way, London N1 9AA |
| 14 | Tesco Superstore – Clapham Junction | 184–190 St John’s Hill, London SW11 1TF |
| 15 | Sainsbury’s – Stratford City | Queen Elizabeth Olympic Park, London E20 1EJ |
| 16 | Morrisons – Hackney Wick | 1 Hackney Rd, London E2 7QN |
| 17 | Asda – Wembley Park | Olympic Way, Wembley, London HA9 0NP |
| 18 | Lidl – Tottenham Court Road | 145 Tottenham Court Rd, London W1T 7NE |
| 19 | Aldi – Lewisham | 151–153 Loampit Vale, London SE13 7UU |
| 20 | Co‑op Food – Victoria Station | Cardinal Place, 80 Victoria St, London SW1E 5JL |
Here are three major supermarket branches in London — complete with postcode, listing details, a mini case‑study for each, and commentary. If you like, I can extend this to 20 with similar depth.
1. Sainsbury’s Camden
Sainsbury’s Web Address: 17-21 Camden Rd, London NW1 9LJ, United Kingdom Phone: +442074823828
Address: 17‑21 Camden Road, London NW1 9LJ. (Wikipedia)
Listing details: A prominent Sainsbury’s store in Camden (North London) occupying a building completed 1988, designed by Nicholas Grimshaw & Partners. (Wikipedia)
Case study highlight: The store is Grade II listed (19 July 2019) for its “high‑tech architecture” and stands as an example of supermarket design blending retail and architectural significance. (Wikipedia)
Commentary: This branch illustrates how supermarket operators don’t just choose standard units — in London especially, flagship stores may become architectural statements. For a location‑strategy analysis, this means footprint, visibility and brand image become as important as price and product range.
2. Tesco Express Barnes (Convenience format)
Tesco Express Web Address: 149 Church Rd, London, SW13 9HS, United Kingdom Phone: +443333450598
Address: (As part of the Tesco Express rollout case) Barnes, SW13 — the specific address of the first convenience store opened on a forecourt in Barnes in 1994. (Brasier Freeth – Welcome)
Listing details: Tesco’s smaller‑format “Express” store in London, part of the chain’s strategy to move into urban/suburban convenience retail. (Brasier Freeth – Welcome)
Case study highlight: The rollout of the Tesco Express format began with this Barnes site. It shows how Tesco adapted from large hypermarkets to smaller urban units to capture convenience‑shopping patterns. (Brasier Freeth – Welcome)
Commentary: For major supermarkets in London, range of formats is key: large superstores as well as smaller express stores. Urban density, travel patterns and residential mix mean that convenience formats can perform differently (and need different mix) compared to out‑of‑town. From a listing strategy point of view, this shows the importance of store format diversification.
3. Waitrose & Partners Putney Exchange
Address: Anchored in Putney Exchange, 98–72 (?) Putney High Street, London SW15 area. (Wikipedia)
Listing details: Waitrose functions as the anchor tenant for Putney Exchange shopping centre (built 1990, redeveloped 2014) in Wandsworth. (Wikipedia)
Case study highlight: The branch demonstrates how premium supermarket chains locate within mixed‑use or retail‑centre properties in London, serving as anchors that draw footfall for surrounding retail.
Commentary: Location inside a shopping centre brings added considerations: parking/transport access, synergy with other retail, footfall patterns. For supermarket listings in London, being an anchor can offer strategic advantages but may also come with higher rent/leverage. Premium chains may select such formats to support their brand positioning and customer experience.
General comments & insights
- Location & format matter: The case studies show that beyond just picking “London”, supermarkets differentiate by format (large superstore vs express) and by building/retail context (stand‑alone vs retail centre anchor).
- Brand & design as differentiators: In London, major chains often use flagship stores or architecturally notable buildings (Sainsbury’s Camden) to reinforce brand value, particularly in affluent/central areas.
- Footfall & accessibility: Dense urban environments in London mean transport access, parking, and retail connectivity matter – convenience formats (Tesco Express) target more local shoppers, while larger stores may rely on a broader catchment.
- Lease/rent and cost pressures: Central London listings typically come with high property costs — the supermarket must optimise sales/per sq ft, format, and cost base accordingly.
- Strategy adaptation: Supermarkets are adapting network strategies (format, location, size) for London’s mixed demographic and geographic spread — from affluent residential zones, to busy commuter hubs, to retail centres.